Welcome to DTC Pod, where we take you behind the wheel with the best founders and operators of consumer brands. You'll learn the ins and outs of business from setting up shop, hitting your first million, scaling past eight figures, and even navigating an exit. As founders ourselves, our goal is to help you learn from the best as you build. Visit us@dtcpod.com to sign up for our weekly newsletter, join our founder community and find additional resources from every episode. Dtcpod is brought to you by Trend, the creative solution for your brand. Go to trend. IO to access thousands of creators for content needs such as product photography, unboxing videos or even TikTok. And IG organic creative. Use the code Dtcpod ten for 10% off your next content purchase. As a D to C brand, you need real time financial visibility to save money and make better decisions. Waiting for books from slow and expensive bookkeepers that don't get ecommerce is slowing you down. Trusted by hundreds of brands, final Loop is a real time accounting service built by D to C founders. For D to C. Founders try final loop. Completely free, no credit card required. Just visit finalloop.com D to CPOD and get 14 days free and a two month PNL within 24 hours with all the ecom data and breakdowns you need to crush it. What's up, DTC Pod? Today we're joined by Scout Brusan, who is the CEO of Desoa. So, Scout, I'll let you kick us off. Why don't you tell us a little bit about yourself as well as what you guys are building at Desois.

Thank you. Excited to be on so Desois. I'll just give you the one liner there. It's a wine of nonalcoholic sparkling apparatiffs. So really meant to be something if you're feeling like a cocktail or a glass of wine, but you don't really want the alcohol. It's a sophisticated and delicious alternative. It was co founded by Katy Perry and Morgan McLachlan, who I had the pleasure to join full time right before we launched. But I had spent time, certainly in consumer packaged goods before joining DSWA. I had started my own brand, also kind of in the functional food and beverage space and had, prior to that, come out of the venture and consulting worlds. So was that a consumer fund, m 13, helping launch businesses, really from zero and scaling them to the kind of zero to one stage, and had previously, before that, kind of been more corporate at McKinsey. So have made my way over time, really getting to, I think, kind of the really bread and butter of what I enjoy, which is the early stage kind of crazy stuff for the crazy people. So that's what we've been in for the last 15 months since we launched D'swa, and we're having a lot of fun.

Awesome. And, yeah, I'm really excited to get into D'swa, how you guys launch, where you guys are at now, but would love to go back a little bit further. You said you have a background in consulting as well as having started your own brand. So why don't you just tell us a little bit more? What were you focused on in the consulting world and then tell us a little bit about the first brand you started before you found yourself in the CEO role at Diswa.