"Redefining Work: The reason this is so important is that all of us claim or I have heard who here has seen a guru on the Internet say no one can outwork me? Who has heard people say that on podcast, make Instagram posts about it, whatever? It actually drives me fucking bananas. It drives me bananas because it teaches the wrong lesson. So, how can we claim that we work every day, and yet we can't even define the word? So how do you define work? The science definition is work equals force times distance."

"Reality of Pursuing Entrepreneurship: Once you decide to get out of your little vehicle and then go in over there, then you tell your buddy, hey, why am I not making money? He's like, oh, well, there's, like, a 100 other fucking steps that I didn't talk to you about in the beginning, but, like and it's actually nearly impossible, and I got really lucky that one time. And and now all of a sudden it looks like all the people at your old job are making more money than you."

"Entrepreneurship vs Video Games: In the game of entrepreneurship, you start years later. This is why people don't progress. They keep fighting the same boss that can't learn the same fucking lesson. They keep losing... you keep fighting the same boss and the boss is being able to stick with it. It's getting through, in different charts on this, the crisis of meaning is also called the valley of despair, is getting through. From there, you get into informed optimism."

"Life and Learning Lessons: And so you have to get through that piece, Then you get to informed optimism, and then number 6, you achieve. That is where most people start something new, over and over and over again and they don't learn the lesson."

"Focus on What Matters in Business: The money you are leaving on the table is the focus that you are not giving to the one thing that matters."

"Understanding Learning and Behavior Change: If you want to teach someone something, and you present them the same condition, and they have not changed their behavior, they have not learned. If you go back home and your behavior does not change, you learned nothing."

"Power of Compounding in Business: Because ordinary businesses done for extraordinary time create extraordinary results. Compounding is the thing, like it has to compound. If the vehicle you are in right now does not compound with time then change the vehicle. Get into something that if you stick with it an extended period of time, it would be unreasonable that you'll be poor."

"Self-Coaching: It's actually been one of the, like, most profound, most helpful questions I've had, which is, if I were coaching me and the beautiful thing about this is that when you coach you, you have no other agenda. You're just trying to help you. And you also have more information than anyone else has. You've you've been on every conversation, you've been you've read every email, you've seen every report."

"Impact of Negative Word-of-Mouth on Advertising: You have to spend twice as much to acquire a customer because every other customer you would have acquired was told by someone else not to buy from you."

"Unlocking Business Riches: So what I'm gonna do is I'm gonna highlight just one of these things, all right, for you right now and show you how many riches lie unlocked within your business today that you already know about."