Uploading... #16 - From 1 to 100,000 YT Subscribers with ContentCreator.com's Anthony Gallo
Blaine 00:00:02 - 00:00:37
Welcome to uploading the podcast, where we take you behind the wheel with the world's best creators, marketers, and professionals who have cracked the code on how to profit through content. You'll learn the ins and outs of content strategy, creation, production, distribution, growth, platforms, tools and more. If you haven't already, be sure to join Cas magic, the all in one content workspace for professionals. Be sending out tips from our shows in our weekly newsletter. And we've also got a slack community of over a thousand creators, so make sure to drop in and say hello. And now get ready for the show.
Ramon Berrios 00:00:37 - 00:01:09
What is going on? Uploading today we have Anthony Gallo. He's a co founder of content Creator.com, which is an online course business that helps start creating video content and helping creators start monetizing it. So Contentcreator.com has helped over 100,000 students start creating content with just your smartphones. Anthony, I would love to hear more around your approach to contentcreator.com in your background, so I'll let you take it away to give us a quick summary.
Anthony Gallo 00:01:09 - 00:02:00
Of yeah, for sure, pumped to be here. Thanks for having me. I guess without going too far back, one could say I was always into video. I loved it. I didn't have a ton of money growing up to buy cameras, so I viscerally remember wanting to make YouTube videos, wanting to make travel videos, and never really feeling like I had the right gear. And, you know, I never really got over that. I ended up just saving up money and buying professional gear and that, you know, snowballed into starting a production company in college where I shot some pretty awesome videos of like, major musicians who would come to our school and perform commercials for different areas of the university. And even though I was going to school to become a doctor, I realized without a doubt that content was what I wanted to spend the rest of my life doing.
Anthony Gallo 00:02:00 - 00:02:44
So I graduated and was just running this production company for a few years, growing it, having a blast doing it. And then I got connected with really my first official mentor in life, who is Paul Xavier, who is my co founder@Contentcreater.com. And he was much more on the marketing side than the creative side. And so we had this duality between the two of us where I loved creating content, I was very creative, and he knew a lot more about business than I did at the time. And so we decided the online course world is a great business to get into. You can have a extremely high positive impact on a lot of people. The business model has a lot of benefits to it. Without having cost of goods sold and all this stuff.
Anthony Gallo 00:02:44 - 00:03:57
So we decided we wanted to create a course to kind of solve the problem that we, that I specifically dealt with when I got started, which was loving content but not having the gear that makes you feel comfortable creating content. And that, you know, that idea gave birth to our first really successful course, which was 14 day filmmaker. And I mean, it, a lot of things happened that looking back, we're kind of lucky, you know, like, we launched 14 day filmmaker the same week the CDC announced the 14 day quarantines for COVID, which was like, you know, serendipity obviously wasn't an incredible thing to be happening in the world. But, hey, you know, our first ads were like, hey, are you stuck at home? For the next 14 days, we can teach you how to create content with the tools that you already have. And so that has just snowballed more and more over the years to launching additional courses that help content creators accomplish a variety of different things. But it's always been, you know, a problem solution focused approach. Not just like, hey, what do we want to teach? But like, what do we actually see people out there struggling with? Similar to, I'm guessing, how, you know, obviously the cast magic team blew up their brand as well. So.
Anthony Gallo 00:03:58 - 00:04:00
Yeah, that's kind of the background.
Ramon Berrios 00:04:00 - 00:04:31
Yeah, no, for sure. I've heard stories of many businesses that started around that time, but I hadn't heard of one that launched on the day that it was announced. So that's impeccable timing. I want to take a step back, and I'm curious about your decision making of, from going of like, being a doctor to saying, I'm going to go all in into content. You know, you invested a ton of time into, into learning and becoming a doctor. What was that decision making process like and how did you make that leap?

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