"Transition from Content Creation to Ecommerce: And so ended up scaling our audience at that and what sort of became like a college hobby, turned into a small business and was able to consult with brands on their go to market strategy and how to release new products and helping build brands themselves... Began to get a little bit tiring and so kind of shifted gears and wanted to get into the ecommerce side of startups."

"Cultural Fusion in Fashion: The main themes of Spreza really covers the genrelessness of clothing and how things used to be very specific to genres. Like there was the American sportswear era and then there was the denim and Americana era, and then there was the street wear era. And I think now what we're seeing culturally, which is really fascinating to me, is the marriage of all of these different genres into one and how self expression sort of blurred the lines now."

"Changing Consumer Trends and the Future of Retail: Yeah, I mean, one of the things that stood out to me over the last decade is just how much more clever consumers have become, not only with their shopping habits, but their preferences and the things that they want, they look for."

"Consumer Intelligence and Brand Strategy: They're not easily fooled. They know what they're looking for. And what I think is most important, kind of down the line, is for brands to be able to kind of tailor their product to honestly, a more niche kind of consumer."

"Direct-to-Consumer Business Trends: So if you're cash flow positive or if you have good investment and the runway to basically have built your business online, but then you want to expand to a few key select markets, you start to see these d to cification of neighborhoods happening across the US."

"Brand Strategy and Consumer Behavior: 'You pick these very specific neighborhoods that are in tune with the type of consumer that you think will be going to those places, and then you sort of expand that way.'"

"Inclusive Outdoor Communities: They're literally a bird watching collective and they're based in London and started by two black guys based in London who wanted to create a space for people of color who feel, like, comfortable being outdoors."

"Creating Spreza: Yeah, great question. I started building Spreza in the summer of 2020 when I left the job and was just kind of feeling burnt out from life and wanted to create a space where I could talk about stuff that I was interested in."

"Content Creation Journey: Everyone has to take their own journey and you can't sort of hack or shortcut your way to getting to a comfortable place or getting to success or whatever that looks like for you."

"Community-Centered Branding: Brands are communities first. They're a group chat. They're an Instagram account that curates things on the feed that then evolves into brands based on what the community says they want or what they like."