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What's up, DTC Pod? Today we're joined by Marshall Nyman, who is the founder and CEO of Naimo and Co. So Marshall, I'll let you kick us off. Why don't you tell us a little bit about yourself and your background in affiliate and digital marketing.

Yeah, appreciate you having me on the show. Great to chat with everybody today. Well, I guess that's a little long wind of a question now that I get started in the digital marketing space. So never wanted to be in marketing. Actually, when I originally got started in my career, I just graduated with my MBA and I knew I wanted to live in New York City. So I moved up there and was living on my sister's couch for a bit and was just trying to find an opportunity. Went out one night with a buddy, started talking to one of his friends, and he told me to bring my computer and meet him first thing Monday morning at his office. And I did. And that's how I got started in affiliate marketing. Had no experience, and he basically taught me how the industry worked. I started as just a little internship, then after a few weeks, it turned into an hourly job. And then before I knew it, I was a full time employee there and I worked there for five years. And anything that you could have learned about affiliate marketing, I had an opportunity to do there. We were generating traffic primarily through email, through different types of offers, and that's really where I got my passion and knew that I wanted to someday start my own affiliate business. But from that direction out in New York City, I got pulled all the way out to California and I started working for an ecommerce business that did everything for brands. It was called one stop. They were one stop shop for anything that you needed for an ecommerce business. They built the website on their own platform. They had a development team in house. They did customer service, support, fulfillment and marketing, among other things. So within the marketing team there, I was working on the email side of things, saw they had a really big need for affiliate marketing and was able to bring my experience in the last company there and help them really ramp up what they were doing in the affiliate space. And it was really a different type of affiliate than what I was used to. This was more commerce focused content direct to consumer brands, not as much as what we were doing in the past where it was maybe like a one off offer. It wasn't maybe a brand that wouldn't maybe resonate with you and I. So this was really exciting for me. And at that time someone said, hey, I need help on a brand. And so I decided to give them a little support on the email marketing side of things. And when I left the conversation, I said, hey, you ever think about doing any affiliate marketing? And they said, we've thought about it, but never kind of got to the point where they jumped in and I said, do you want to start an affiliate marketing program? Let's do it. And we got one kicked off. That was my very first client. It was actually six years ago this March, and that's how Naimo was born. It just started as a little side project and then six years later, it's a full flown agency.

So why don't you tell us a little bit more about the agency and what you guys special in now? What is it as it exists today?