Awarepreneurs - #316: Awarepreneurs interview Zoë Dove-Many

🔖 Titles

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1. Mastering the Art of Climate Startup Pitch Decks with Zoë Dove-Many 2. Zoë Dove-Many's Insights on Crafting Compelling Pitch Decks for Climate Startups 3. Elevating Your Pitch: Zoë Dove-Many's Tips for Impactful Climate Startup Presentations 4. Zoë Dove-Many on Amplifying Climate Solutions Through Effective Pitch Decks 5. Unleashing the Power of Storytelling in Climate Startup Pitches with Zoë Dove-Many 6. Zoë Dove-Many's Expertise: Designing Engaging Pitch Decks for Climate Innovators 7. Designing Impactful Presentations: Zoë Dove-Many's Climate Startup Pitch Deck Strategies 8. Zoë Dove-Many's Guide to Creating Persuasive Pitch Decks for Climate Change Solutions 9. Navigating Grant and VC Funding with Zoë Dove-Many: Climate Startup Pitch Deck Mastery 10. Revolutionizing Climate Pitch Decks: Zoë Dove-Many's Strategies for Impactful Presentations

💬 Keywords

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Zoë Dove-Many, Daniel Kruseier, climate and sustainability, funding in the climate space, impact on climate change, organizations making an impact, pitching strategies, real-world data, storytelling, audience understanding, persona, demographics, psychographics, hero's journey, problem and solution crystallization, branding, pitch deck guide, visual content, presentation slide length, visual nature, effective visual presentations, investor interest, brand strategy, startup funding, Hello Creative, advertising industry, money problem, grant funding, VC funding, engaging pitch decks

💡 Speaker bios

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Zoë Dove-Many is a graphic designer and creative entrepreneur whose career began in the entertainment and hospitality industries. After over a decade of success in graphic design, art direction, video editing, and motion graphics, Zoë saw a need for change in the advertising industry. In 2020, she decided to pivot her career and start her own business to address these problems. Despite the challenges of that year, Zoë dove headfirst into her new venture, determined to find solutions and make a positive impact on a global scale.

ℹ️ Introduction

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Welcome to another insightful episode of Awarepreneurs. In today's interview, we're joined by Zoë Dove-Many, a brand strategist and designer specializing in creating impactful pitch decks for climate startups. Zoë shares her journey of transitioning from the entertainment industry to the climate space, emphasizing the importance of storytelling and understanding the audience when crafting engaging pitch decks. She offers valuable insights on leveraging impact to address climate change and provides tips for creating visually compelling presentations. Host Paul Zelizer and Zoë delve into the nuances of pitching strategies, the power of effective communication in pitch decks, and the significance of knowing the audience when seeking funding. Join us as we explore the intersection of design, storytelling, and sustainability in this engaging conversation.

❇️ Key topics and bullets

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1. Zoë Dove-Many's Journey in the Climate Space - Seeking online hubs related to climate and sustainability - Connecting with founders and individuals making an impact - Emphasizing the importance of asking questions and deeply listening 2. Funding and Boom in the Climate Space - Significant influx of funding in the climate space - Impact of funding boom on recent developments 3. Leveraging Impact to Address Climate Change - Working with individuals and organizations making a big impact - Providing clarity on message for impact-driven individuals or organizations 4. Nuanced Pitching Strategies - Pitching strategies for companies at different growth stages - Emphasizing the importance of real-world data, traction, and scaling in later-stage pitches 5. Importance of Storytelling and Audience Understanding - Creating personas based on demographics and psychographics - Emphasizing the hero's journey and crystallizing audience problems and startup solutions 6. Addressing Multiple Problems in Climate Change Solutions - Clarifying the pitch to avoid overwhelming the audience - Creating fun and joyful branding for climate businesses 7. Zoë Dove-Many's Pitch Deck Guide - Offering a free pitch deck guide on her website - Importance of visual content over text in pitch decks - Process of creating pitch decks with minimal text and high-level storytelling 8. Importance of Visual Presentations in Pitching - Ideal slide length for presentations - Using visuals, icons, and shorter sentences in pitch decks - Collaboration with a designer to layout the presentation 9. The Power of Engaging Pitch Decks for Climate Startups - Impact of effective visual presentations in gaining investor interest - Comparison of pitch decks to teasers for generating interest 10. Zoe Dov Manny's Impact in the Climate Startup Space - Amount raised for climate startup funding in 2022 - Running Hello Creative, a collective focused on pitch decks and brand strategy for climate startup founders 11. Transformation into Climate Startup Space - Observing problems in the advertising industry and personal pivot to the climate space - Transitioning design work to include more brand strategy 12. Financial Aspects in Pitching for Investment - Using pitch decks to help identify the money problem - Showcasing financial aspect clearly in the first few minutes when pitching for investment - Emphasizing financial return or impact based on the audience when pitching for grant or VC funding 13. Techniques for Creating Engaging Pitch Decks - Transforming awareness into a deliverable, starting with a detailed text document - Importance of colorful language and fun titles for engaging slides - Varying the number of slides in a pitch deck based on the client and the story emphasized 14. Pitch Deck Creation and Purpose - Addressing struggles in creating pitch decks and bridging technical knowledge gaps - Use of imagery and charts in pitch decks - Different purposes for using pitch decks, such as pitching for investors or inviting co-founders to join a startup 15. Effective Communication in Pitch Decks - Ensuring the pitch deck's content resonates with the audience and is compelling

📚 Timestamped overview

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00:00 Entrepreneur's pitch criticized, highlighting importance of clarity.

05:58 Agencies create deliverables without clear goals.

09:29 Desire for change due to global issues.

10:26 Brilliant woman transitions to climate change advocacy.

13:53 Judge expresses disbelief, hampers startup pitch.

19:58 Clarifying pitch deck structure: persona, hero's journey.

21:29 Yoda's wisdom on climate change impact problems.

24:29 Podcast founders discuss impact, money, investment strategy.

28:21 Ideal packages for entrepreneurs facing immediate decisions.

33:54 Edit and condense language for clarity and brevity.

36:08 Recruiting members, attending many start-up events.

40:17 Research led to discovering climate space connections.

42:40 Climate space grew with major funding events.

47:49 Encourage joyful and fun branding for climate business.

49:21 Listeners, share ideas, visit website, thanks for listening.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Zoë Dove-Many 00:06:31 00:06:43

The Problem with Design Agencies and Client Relationships: "Often, the relationship between a client and an agency is that the client requests a deliverable, say, a website or a banner ad or something, and the agency produces it. And then the client looks at him and says, yeah. Could we? That's not quite what I was looking for. Can we try again?"

Zoë Dove-Many 00:07:13 00:07:19

The Importance of Brand Strategy: "It's really on us as creatives to do this up front work and to elicit what those common goals are, what those values are, and do that deep work up front before we even start designing anything."

Zoë Dove-Many 00:09:42 00:09:54

Climate Change and Public Health: "But what I will say is that with climate change in its public health that was growing larger and larger in my periphery at the time, and I was just sick of sitting on the sidelines about that."

Zoë Dove-Many 00:10:36 00:10:46

Finding Purpose and Making a Career Change: "Who do I wanna serve with them, which is such a valuable way, I think, of any kind of when you're trying to switch at any direction dive Rather than what do I do, it's like, who do I wanna serve?"

Zoë Dove-Many 00:17:52 00:17:55

Understanding Audience Segmentation: "There's demographics, like the things that you mentioned, the things that would show up on a census. There's psychographics, which is behavior. What is this person like, what are they doing in the weekends? What are they reading. What are they listening to? Who are the people in the space that they follow that inspire them?"

Zoë Dove-Many 00:20:35 00:20:43

The Hero's Journey in Storytelling: "We take that persona, and we put them in the hero zone. And we put ourselves, meaning the climate start up, in the guide position."

Zoë Dove-Many 00:30:02 00:30:10

Creating a Pitch Deck: "The next step is not to open up PowerPoint. The next step is to create a document that is just words, and it's got the title of each slide, and then it's got some details about each slide."

Zoë Dove-Many 00:32:58 00:32:59

Viral Topic: Creating Effective Pitch Decks Quote: "Pitch decks are like picture books."

Zoë Dove-Many 00:34:37 00:34:39

Creating Attention-Grabbing Content: "You can first, you could just cut down your language, cut out all the filler words, make your sentences shorter."

Zoë Dove-Many 00:40:17 00:41:16

Exploring the Climate Space: "I just followed my curiosity. I just never hesitated to ask questions, and there were so many questions to be asked Because I had no idea what these people were talking about."

🎬 Reel script

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"In this episode of Awarepreneurs, we had the pleasure of interviewing Zoë Dove-Many, a brand strategist and designer with a passion for climate startups. Zoë shared insights on creating impactful pitch decks for climate solutions, emphasizing the importance of storytelling, audience understanding, and visual content. We explored nuanced pitching strategies, the significance of clear financial representation, and the transformative power of pitch decks for climate entrepreneurs. Join Zoë and host Paul Zelizer as they discuss the art of persuasive communication and the journey of aligning career with purpose. Tune in to gain valuable expertise and inspiration from this enlightening conversation."

👩‍💻 LinkedIn post

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🌍 Exciting interview alert! 🌍 I had the pleasure of interviewing Zoë Dove-Many on the Awarepreneurs podcast, where we delved into her work in the climate startup space and creating impactful pitch decks. Key Takeaways: - Zoë's pivot from the entertainment industry to climate startups emphasizes the importance of aligning career with passion and purpose. - The significance of compelling storytelling, visuals, and audience understanding when creating pitch decks for impact startups was a major highlight. - Zoë's free pitch deck guide offers valuable insights for up-leveling your pitch deck game. It's a must-have resource for anyone in the startup space! Don't miss out on these valuable insights - listen to the full episode on Awarepreneurs and grab Zoë's pitch deck guide for a game-changing resource! #ClimateStartups #PitchDeck #BrandStrategy #AwarepreneursPodcast

🗞️ Newsletter

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Subject: Elevate Your Climate Startup Pitch Decks with Expert Tips from Zoë Dove-Many Dear Awarepreneurs Community, In case you missed it, our recent episode featured an insightful interview with Zoë Dove-Many, a brand strategist and designer specializing in creating pitch decks for climate startups. Zoë shared valuable expertise on leveraging impactful storytelling and visual communication to craft compelling pitch decks, particularly in the context of climate solutions. Here are some highlights from our conversation with Zoë: 1. Leveraging Impact: Zoë emphasized the importance of connecting with individuals and organizations making a real impact in the climate space. She also discussed the influx of funding in recent years, underlining the need for clarity in messaging and leveraging impact to address climate change. 2. Nuanced Pitching Strategies: We delved into the nuances of pitching for companies at different growth stages, emphasizing the significance of real-world data, traction, and scaling in later-stage pitches. 3. Crafting Engaging Pitch Decks: Zoë shared her approach to creating pitch decks with minimal text, focusing on high-level storytelling and collaborating with founders to refine the language and eliminate unnecessary details. She also highlighted the importance of visuals over text and offered valuable insights on slide length and engaging visual content. 4. Transition to Climate Startup Space: We explored Zoë's journey of transitioning from the entertainment industry to the climate startup space, underscoring her passion for serving those addressing climate change and her pivot to align her career with that purpose. Whether you're a climate startup founder, an impact entrepreneur, or simply passionate about sustainability, Zoë's expertise offers actionable insights to elevate your pitch deck game. Additionally, Zoë has a free pitch deck guide available on her website, designed to help individuals up-level their pitch deck strategies, which we highly recommend exploring. If you're eager to sharpen your pitch decks and effectively communicate the value of your impact startup, this episode is a must-listen. You can tune in to the full episode for a deep dive into enhancing your pitch decks for climate solutions here [link to the episode]. We're excited to keep bringing you valuable insights from inspiring guests, and we'd love to hear your thoughts on the episode and any suggestions you have for future topics or guests. Stay informed and empowered to make a positive impact in the world. Warm regards, [Your Name] [Podcast Name] Team

🧵 Tweet thread

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🌍✨ Ready to dive into the world of climate startup pitches and creating impactful pitch decks? Get ready for an insightful Twitter thread with the incredible Zoë Dove-Many, a brand strategist and designer driving change in the climate space. 🌱💡 #ClimateStartups #PitchDecks 1/ Let's start with Zoë's journey into the climate space, spurred by the 2020 pandemic. She sought online hubs related to climate and sustainability, connecting with industry leaders and founding Hello Creative, focusing on pitch decks for climate startups. 🌎💚 2/ Zoë emphasizes the importance of deeply listening to understand the individuals she interacts with, all aiming to make friends and serve them. There's been a significant influx of funding in the climate space, leading to a boom in recent years. 📈🌿 #Sustainability 3/ 🌟 "Start with understanding the audience, create a persona based on demographics, psychographics, and mindset," Zoë advises, highlighting the power of storytelling in pitch decks. The hero's journey and crystallizing the audience's problem and the startup's solution are crucial. 4/ Zoë encourages climate businesses to create fun and joyful branding, despite the serious nature of the issue. She emphasizes the need to consider the audience's desire for some lightheartedness. 🎨🌞 #BrandStorytelling #ClimateChange 5/ She also promotes a free pitch deck guide on her website, aimed at helping individuals up-level their pitch deck game. Paul Zelizer recommends the guide, adding value to the conversation. 📊✨ #Resourceful 6/ The discussion delves into the importance of using visual content over text, the ideal slide length for presentations, and the effectiveness of engaging pitch decks for impact startups and climate solutions. 🖼️🚀 #VisualCommunication 7/ Zoë's journey, insight, and dedication to creating effective pitch decks for climate startups are truly inspiring. Her passion for serving people addressing climate change and pivoting her career to align with that purpose is worth celebrating. 🎉🌿 #ClimateAction 8/ As the conversation wraps up, the hosts express gratitude, encourage listeners to suggest future topics and guests, and highlight Zoë's rapid growth and influence in the climate startup space. 🙌🔗 #CommunityEngagement 9/ Stay tuned for more inspiring conversations and valuable insights! And don't forget to check out Zoë's free pitch deck guide to elevate your pitch game. Let's continue driving change and innovation in the climate startup space. 🌍🌟 #Innovation #ClimateTech What an enriching conversation! If you're passionate about climate startups, pitch deck creation, and impactful storytelling, this thread is for you. Let's keep fostering a community of positive change and progress. 🌱🚀 #SocialImpact #InspiringChange

❓ Questions

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1. How has the pandemic affected the landscape of the climate and sustainability space, and what opportunities has it presented for entrepreneurs like Zoë Dove-Many? 2. How does Zoë Dove-Many leverage her impact to address climate change, and what are her motivations for working with individuals and organizations in this space? 3. What are the key considerations in crafting a successful pitch for companies at different growth stages, and how does Zoë emphasize the importance of storytelling in this process? 4. What challenges do climate businesses face when conveying their message, and how does Zoë recommend approaching this issue to resonate with the audience without overwhelming them? 5. In what ways does Zoë promote the use of fun and joyful branding in climate businesses, and why is it important to consider the audience's desire for lightheartedness despite the seriousness of the issue? 6. How does Zoë advise entrepreneurs in the climate space to create engaging pitch decks, and what role does visual content play in conveying a compelling story? 7. What is the significance of understanding the audience's demographics and psychographics, and how does this knowledge inform the creation of a persona for effective storytelling in pitch decks? 8. How can pitch decks effectively showcase the financial aspect when seeking investment, and why is it important to cater the pitch to the specific audience, whether for grant or VC funding? 9. What strategies does Zoë employ to transform awareness into deliverables, and how can this detailed text document aid in the creation of a dynamic and engaging PowerPoint pitch deck? 10. How does Zoë demonstrate her passion for serving those addressing climate change, and what proactive steps does she take to offer help and consultations to early-stage founders in the climate startup space?

🪡 Threads by Instagram

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1. In my recent interview on Awarepreneurs, I shared insights on leveraging storytelling and visuals to create compelling pitch decks for climate startups. 🌍 2. Discover how to transform awareness into impact and craft engaging pitch decks that resonate with investors and stakeholders. Let's make meaningful change together. 🌱 3. Dive into the world of pitch deck design with me and explore the blend of creativity and strategy in communicating the value of climate startups. 🎨 4. From honing your pitch to understanding your audience, learn key tactics for crafting persuasive presentations that drive funding for climate solutions. 💡 5. Join me in the movement to infuse joy and purpose into climate business branding. Let's create visually captivating pitch decks that inspire action for a sustainable future. 🌿

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