"Revolutionizing Delivery Services: And so part of what we've been doing over the last four years is building this basically tech layer over a 3 PL layer over a last mile carrier network layer that allows us to ship boxes in great shape, fully frozen, delivered to your door, in any temperature, with any carrier, with any three pl on time and in a great shape."

"Efficiency in Business Operations: Now we have a system where you enter the order number that failed and it will generate a replacement right away. You can in 2, 3 clicks make sure that it has more dry ice that it's arrived. Like shipping with a different carrier if the first one failed and then press a button and it goes away and we save, you know, three to four minutes to that agent to place a replacement. And we're obsessed with this across every vertical of the business. We do it for marketing, we do it for product, we do it for customer support, we do it for operations."

"Subscription Box Market Strategy: We need this 20 to 30 second to explain why we're better than everybody else and why it's going to really be game changing for you and your home."

"The Power of Real Baking: If you buy a croissant from, you know, the famous brand where you open the croissant from the fridge and put it in your oven and we do the same thing with our croissant and you see the difference. And the difference is night and day. You can see it, you don't even need to speak. You just cut it and you see the flakiness and all of that. Sourdough is a lot healthier for you than what you find at the grocery store because it has live yeast, wide yeast and wild yeast. You know, to give you an order of magnitude a Wonder bread takes 20 minutes to make from start to finish hours take 25 hours. And so all that fermentation is super good for your gut health, it's good for your blood sugar, it's good for a lot of things."

"The Power of Baking at Home: The convenience is just pop it in the oven and see a loaf brown in your oven and have that delicious warm bread come out of the oven is super cool."

"Evolution of Product Strategy: So at first we were a curated box. So you get whatever we give you... And we got feedback from customers that they wanted more choice and being able to select different things based on their diet and based on what they eat and what they don't eat. And so we started expanding and allowing people to substitute some items in the curated box."

"Inclusive Baking: Our goal is to be America's favorite bakery, inclusive of all diets. And so if you're gluten free now, we just launched a gluten free custom box just for you so you can customize different artisanal breads, pasta and pastries that are all gluten free, that you can eat, that you can reheat in your own oven. We have the same thing for vegan and plant based. And we're launching dairy free and we're launching nut free. And so we're launching different things for different diets...we know now in the US some people in the household are plant based, some people are gluten free, some people want keto, and we want to accommodate everybody."

"Product Launch Process: Part of any product launch, it goes starts with products. The product team is working, trying, sampling, improving the recipe, removing ingredients that we don't like and that don't fit the health claims that we make. And then we work on packaging, what packaging will work best for this product to ship in a box, frozen...And then, okay, now what is the production schedule? And then once we did that for a product, and it's very successful, we actually work with different bakeries to make the same product at different locations."

"E-commerce Logistics Flexibility: We're all auctioning your zip code every time you get a box to different carriers and see who is performing well that week, what's the temperature, what's the speed of the delivery, all of that. And then we make a decision to allocate you to your carrier."

"Business Decision Making as A Parent: You can't just raise money for two years and then think about it in when the two years end, you need to be, you know, 100% sure this is going to work for you and your kids."