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Hello, and welcome back to another episode of Invest in Your Self, the podcast series. I am, of course, your host with the most Phil better, and I'm excited to introduce our guest today. They are the go to below for blending cutting edge AI with a good old yarn in the digital world. With more than 16 years under his belt, they have been navigating the online marketing outback, pioneering the use of nifty tools like chat gbt to spice up social selling. And, yes, sprinkle in a dad joke or 2, they're not just good, they're good day good. As head honcho of life's laptop lifestyle dads, our guest is all about helping fellow entrepreneurial dads from the down under and beyond. The mission to show them how to wrangle the digital landscape without missing a footy game or family barbie. It's about making dough online while still having time to throw a shrimp on the Barbie.

But here's the twist. Our guest is not just about the tech talk. Our guest brings an Aussie charm with the wit to the digital scene. Think of our guest as the mate who can help you navigate the digital bushland with a smile and a laugh, whether it's cracking a joke about a kangaroo in a business suit or sharing a yarn about surfing the net while avoiding actual sharks. Our guest keeps it things lighthearted and fun. In a nutshell, our guest is the caffeinated kangaroo, which you should check out his Facebook profile. He just shared an amazing photo using AI, who's part tech geek, part family man, and all about making the online business world a fair dunkin place for dads to succeed. So without further ado, let's throw another success story on the barbie and introduce our guest, Jeff Ross, to the podcast.

Jeff? Yeah.

I feel hey. Yeah. And I've gotta love your attempt at our Aussie slang. It was pretty close. It's pretty cool.

Thank you for, allowing me to attempt the Aussie slang. I just whenever I see slang from another country, regardless of where it is, I just feel white. Like, you know, the a white guy on TV is trying to talk to kids, You know? Phil my god. That's just how I feel. Like, you know, I'm like, oh my god. What am I doing? But thank you very much for, you know

I'd be I'd the mom. You gotta love that that whole bio was done by AI. Right? So I just put it in the filters, generated all all done by AI.

And, also, let let's say the bio was done by AI, and then I took that bio and created the intro by AI. So look at the. A double AI twist on, the, the intro. I love it. And to our guests that are watching live, thank you so much for being here. Better, Jeff, let's just start off with the the first question. Why did you become an entrepreneurial, dad, if you will? Or why did you jump into this digital brush wild outback that is the entrepreneur world?

Yeah. It'll be great question. But before we do that, I'd have to open up with a dad joke. Right? Please. How much does the polar bear weigh? I don't know. I'd but I'm sure it's enough to break the ice.

Better I'm oh, I love that. I wish I had a sound board just for that.

That's what you want for a dad joke. Right? The the eye roll, the cringe, the the little giggle. Perfect. So why did I become an intranet? Well, I was actually forced out of the the traditional workforce. So I had a horse jump in my neck when I was, about 23, 24, ended up with, 3 crushed discs in the back of my neck, basically all the nerves of my shoulder, totally gone. And, yeah, doctors pretty much wrote me off and said, right. You gotta live the rest of your life on a disability pension. Although, okay.

I'm 29 at this stage. Jesus. Just Phil newly married and 2 kids on the way. I had my first son. I had my second son on the way thinking, okay. Crap. What am I gonna do to provide for this family that I've just started? All the other plans that I had were just shot out the window. So, look, everything happens in life.