Hi. This is Paul D'Eleazar, and welcome to the Awarepreneurs podcast. On this show, we dive deep into wisdom from some of the world's leading social entrepreneurs. Our goal is to help you increase your positive impact, your profitability, and your quality of life. Show before we get into today's topic, I have 1 request. If you could hit subscribe and do a review on your favorite podcast app, it helps more people learn how to have positive impact through a values based business. Thank you so much. Today, your guest show is yours truly me, Paul Zellizer, the founder of Awarepreneurs and a business coach for social entrepreneurs for show a long time now, I've been in business for 16 years, and our topic today is finding a mentor who thinks holistically.

Show so some of you know who Abraham Maslow is. He's really well known. Maslow's hierarchy of needs. Right? He was thinking about show, human performance and psychology and really challenge psychology to help us think proactively about humans in show terms of what is possible for us as opposed to psychology had been previously pretty focused show on problems and clinical issues. And famously, Abraham Maslow liked to say, if the only tool you have is a hammer, then everything looks like a nail. So you might be asking yourself, well, Paul, what does this have to do with show, mentorship and growing impact focus businesses. Well, let me give you 2 examples of things that have happened in my life show that have helped me become a better coach and think more holistically. Number 1 is I had the honor of being selected show by the United States SBA, Small Business Administration, they have a program in cities around America, including in Albuquerque where I live.

It's called the SBA Thrive program, and it's an accelerator for local businesses who've kinda hit a ceiling in growth, show and their founder or the person running it doesn't have an MBA. They don't have formal training. They're an entrepreneur really excited to be in their local community, show But, you know, they've kinda topped out what they know how to do, and it's a great program, lots of great research on its effectiveness. We have 22 members show in our cohort here in Albuquerque, and as I record this, we're about halfway through 8 modules. And I wanna share with you what those 8 modules are, show and it'll give you a sense of what I'm talking about at the holistic one one example of how I'm learning about show, thinking about business coaching in more holistic ways, and later on, we'll talk about what does this mean for you in looking for mentorship. Show so the 8 modules are, number 1, becoming an effective leader, number 2, business planning and development, show, number 3, business finance and raising capital. Number 4, HR, human resources, show, hiring and company culture, number 5, marketing and building brand awareness, number 6, driving sales, number 7, digital marketing and social media strategies, show And number 8, legal compliance IP, that is intellectual property, and contracts. Show, that's a 6 month program, and you get a sense.

I hope, like, this is quite comprehensive, show and nobody is equally skilled or equally needs work in all the areas. Show, what I've learned halfway through, you know, we just finished module 4. The modules show are you know, they're online and people study them, and then we get together as a cohort, and we discuss and unpack and talk about where each show, individual business owner is got some challenges. People share, you know, their strengths when they have them. They can ask questions. We have show outside, experts who are local who come in, the last one was on HR, somebody who had done HR in a large organization for decades, show really skilled people coming in as well as the business owners themselves. They have to have been in business for a while making at least 200 50,000 a year have at least 2 employees besides themselves. Right? So everybody's up and running to a pretty good degree, and this is to help supercharge things or accelerate things.