Awarepreneurs #1005 343 Sustainability in the Hospitality Industry with Levar Jackson
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1. Innovating Sustainability: LeVar Jackson on Green Practices in Hospitality 2. Sustainable Hospitality: Exploring Eco-Friendly Solutions with LeVar Jackson 3. Revolutionizing Hotel Industry: LeVar Jackson’s Vision for Green Hospitality 4. Sustainable Hotel Management: LeVar Jackson’s Earth-Friendly Practices 5. Green Up Your Stay: Hotels Embrace Sustainability with LeVar Jackson 6. Hospitality Meets Sustainability: Insights from LeVar Jackson’s Green Projects 7. Circular Economy in Hotels: LeVar Jackson’s Strategies for Sustainable Hospitality 8. Eco-Friendly Hotels: LeVar Jackson’s Approach to Sustainable Hospitality 9. Sustainable Luxury: How LeVar Jackson is Greening the Hospitality Industry 10. LeVar Jackson’s Journey: Transforming Hotels with Sustainable Innovations

💬 Keywords
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hotel interiors, updating hotel interiors, new beds, new couches, new textiles, bathroom fixtures, soft goods replacement, compostable algae sheets, natural fibers, cotton textiles, bamboo textiles, avoiding polyester, hard goods refurbishment, Japanese philosophy visible mending, sell hotel items, donate hotel items, recycling energy consumption, circular economy, environmental impact, sustainability ROI, hotel industry wages, Yo Group, carbon-negative hotels, community-owned hotels, public benefit corporations, sustainable travel, algae-based textiles, local production, ethical labor practices, property improvement plans, sustainable hospitality.

💡 Speaker bios
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LeVar Jackson is a versatile individual with a rich and varied career background. Despite steering clear of the food service industry due to his self-professed clumsiness, LeVar has made significant contributions in other fields. He has worked at airports and held numerous positions, including a role at the CSA. However, his most extensive experience lies in the hospitality industry, particularly focusing on art and sustainability. LeVar spearheaded initiatives to prevent hotel art from ending up in landfills, showcasing his commitment to environmental sustainability. Additionally, he demonstrated his leadership skills in the nonprofit sector as the first president of color at NWH New York, where he notably led efforts to distribute the highest amount of scholarship funds in the organization’s history.

ℹ️ Introduction
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Welcome to another enlightening episode of Awarepreneurs. Today, we're thrilled to dive into the topic of sustainability in the hospitality industry with our esteemed guest, LeVar Jackson. LeVar, founder and CEO of The Yo Group, is at the forefront of driving eco-conscious innovations in hotel management. In this episode, we'll explore how updating hotel interiors with compostable materials like algae sheets and bamboo, avoiding the pitfalls of polyester, and creative refurbishment techniques can significantly reduce waste. LeVar shares insights on the economic benefits and community engagement derived from a circular economy, stressing the importance of local production and fair labor practices. We'll also discuss the challenges globalization presents to the hospitality sector, such as labor exploitation and the economic pressures faced by hotel workers. LeVar introduces us to groundbreaking, carbon-negative projects and The Yo Group's unique public benefit corporation model aimed at giving back to communities. Discover how algae-based textiles are revolutionizing towel production and why local manufacturing is not just environmentally friendly but also economically advantageous. From energy-efficient hotel designs to innovative vendor selections featuring cloned wood and carbon-absorbing paints, LeVar's holistic approach to sustainability is both visionary and practical. Tune in as we explore these topics and much more, and learn how sustainability can coexist with profitability in the hospitality industry. Don't miss this episode brimming with wisdom from a true social entrepreneur who is pushing boundaries for a better tomorrow.

❇️ Key topics and bullets
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### Comprehensive Sequence of Topics Covered in Episode 343 of Awarepreneurs #### Introduction - **Host and Podcast Introduction** - Host: Paul Zelizer - Podcast Name: Awarepreneurs - Focus: Sharing wisdom from leading social entrepreneurs - Call to Action: Subscribing and reviewing the podcast - **Guest Introduction** - Guest: LeVar Jackson - Position: Founder and CEO of The Yo Group - Company Description: Sustainable and impactful hotel development firm - **LeVar Jackson's Background** - Diverse work experience, excluding food service - Significant background in hospitality with a focus on sustainability - Former president of nonprofit NWH New York #### Key Challenges and Innovations in Hotel Sustainability - **Towel Usage and Wear** - High frequency due to swimming/showering - Regular washing leading to wear and frequent replacement - **Sustainability Focus in Hospitality** - ROI importance in sustainability initiatives - Benefits of local production despite higher initial costs - **Challenges of Globalization** - Labor exploitation and human rights abuses - Expenses not benefiting local economies - Low salaries for hotel workers in the U.S. #### Innovative Sustainable Practices - **Algae-based Textiles** - Use in producing towels and sheets - Grown anywhere, reduces dependency on arable land - Water-efficient and environmentally friendly process - **Benefits of Local Production** - Eliminates logistics and shipping issues - Higher wages for local workers due to lower logistics costs - **Environmental Impact** - Carbon-negative production - No ecosystem contamination, minimal resource use - Suitable for various landscapes, including deserts - **Ethical Considerations** - Non-exploitative labor and sustainable production - Combining environmental and human sustainability - Fair labor and affordable patent technology licensing to governments #### Circular Economy in Hotels - **PEP and Waste Reduction** - Hotels perform Property Improvement Plans every 5-7 years - Goal: Circular economy to minimize waste and foster sustainability #### Broader Goals and Business Models - **Sustainable Business Model** - Reinvestment of profits into communities - Public goods provision (e.g., heating, cooling, electricity) - Combination of public and private investments - **Political and Cultural Aspects** - Addressing political polarization on sustainability - Learning sustainable practices from diverse cultures - **Community and Economic Benefits** - Benefits for developing countries - New sustainable industries in cities with lost industrial jobs (e.g., Pittsburgh, Detroit) #### Specific Organizational Practices - **In Situ Resource Utilization (ISRU)** - Efficient use of local resources, inspired by NASA - Example: Algae used for textiles - **System Efficiency vs. Point Efficiency** - Focus on overall system efficiency rather than individual processes - **Appropriate Material Use** - Right materials for the right purposes (e.g., biodegradable for disposable items) - Sustainability comparison of durable vs. eco-friendly frequently replaced items #### Energy Generation and Management in Hotels - **Energy-Efficient Approaches** - Solar panels, waste heat recapture - Multiple applications for reduced external grid reliance - **Impact on Local Communities** - Consideration of electricity costs and availability #### Vendor Selection and Innovation - **Innovative Materials and Technologies** - Cloned wood, carbon-absorbing paint - Establishing hotels as incubators for innovation - **Safety and Commercialization** - Higher safety standards in hotels aiding in new product commercialization #### Engagement and Support - **Community and Innovation Support** - Funding and support for innovators from underprivileged backgrounds - Encouragement to contact LeVar Jackson for collaboration and support - **Contact Information for LeVar Jackson** - Reachable via LinkedIn and Instagram - Support for students and innovators #### Closing Remarks - **Host's Final Words** - Links and contact details in the show notes - Encouragement for listener suggestions - Thanks to listeners for their contributions and engagement

📚 Timestamped overview
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00:00 Hospitality's sustainability potential due to industry's size.

04:02 Hotels lag in sustainability despite long-standing solutions.

10:19 Leather isn't eco-friendly for disposable items.

12:26 Hotels strain grids, raising costs and causing brownouts.

15:49 Discusses energy and vertical integration in hospitality.

19:46 Pay workers more; avoid complex shipping logistics.

23:19 Ensure battery production is ethical and sustainable.

26:43 Refurbish desk, sell at yard sale, avoid recycling.

31:01 Vertical integration and sustainability in hospitality industry.

34:20 Securing capital: partnerships, private and public investment.

37:15 Sustainability creates jobs, attracts international investment.

40:40 Using algae-based biofuels locally improves sustainability, health.

43:07 Hotels provide rapid, intensive product feedback.

45:19 Helping disadvantaged communities can unleash untapped potential.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps
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LeVar Jackson 00:03:20 00:03:39

"Breaking Old Stigmas in Hospitality":

"When you're doing a hotel, there's $5,000,000 for flooring or textiles or electronics. And depending on that's an individual hotel and they then can redirect that to more sustainable things, you make a huge impact without actually really doing anything."

LeVar Jackson 00:09:04 00:09:10

Systems Efficiency Versus Point Efficiency: "You know, it’s pointing to a systems efficiency versus point efficiency. And that’s something that we need to realize as we’re very good as a society pointing out point efficiency."

LeVar Jackson 00:10:06 00:10:13

The Importance of Biodegradable Products: "What’s going to be used and disposed of should be biodegradable effectively and immediately... Like you have a straw. It shouldn’t be plastic. Bioplastic is fine because that does break down as natural and as you can eat it and it's not gonna kill you."

LeVar Jackson 00:10:52 00:11:00

The Truth About Eco-Friendly Products: "My eco friendly pair of sneakers disintegrate after every, like, 6 months to a year. Is that green if I'm constantly throwing this stuff out?"

LeVar Jackson 00:11:50 00:12:14

Sustainable Practices in Hotels: "So you can take that that mindset of system efficiencies and put that into hotels. So how can you get what you need to get as close as possible? So it doesn't mean growing your own food for the restaurant. Does it mean producing your own products on on on-site? Does mean producing your own energy on-site? Does it mean producing, you know, like heating and cooling on-site sustainably?"

LeVar Jackson 00:13:24 00:13:30

Impact of Hotels on Local Communities: "And this is why people put up a lot of fights around hotels going up in their neighborhood because you're tracking all these people."

LeVar Jackson 00:20:09 00:20:35

Global Trade Disruption: "The Panama Canal is at 50% capacity because it has been raining for the last year, but some climate change. So anything that's coming from Asia to the US, there's a good chance it's gonna get heavily delayed. And if it doesn't rain for the next couple of months, the Panama Canal ceases to function. So how does it get around? It's gotta go all around the south of South America, right by Antarctica and all the way back. That's not a viable, shipping solution."

LeVar Jackson 00:27:43 00:27:44

"Recycling Myths Debunked": "I don't know where we got that idea, which is probably the plastic manufacturers, that recycling is free, but it's not. It takes quite a bit of energy to recycle things."

LeVar Jackson 00:43:36 00:43:47

Accelerated Product Commercialization: "Because people think of things differently, when they get into that hotel room, they're gonna find the holes and whatever you're doing real fast. So they're going to find the weak points and they're going to tell you about it."

LeVar Jackson 00:45:35 00:45:49

Unlocking Potential in Disadvantaged Communities: "How many more Einsteins are working in child labor camps because they don't have access to schools? How many more, you know, you know, Neil deGrasse Tysons there are, but they are stuck in a non ending loop because they can't break free?"

🎬 Reel script
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Hey listeners, it's [Your Name] here, reflecting on my latest chat with sustainability pioneer LeVar Jackson from The Yo Group on Awarepreneurs. We dove deep into transforming the hospitality industry with innovative, eco-friendly updates like compostable algae sheets and bamboo textiles. LeVar highlighted the circular economy benefits, turning waste into opportunity, and emphasized local production to cut down on global shipping challenges. It's clear that blending sustainability with profitability isn't just possible; it's a game-changer for both the environment and local communities. Don’t miss this insightful episode on making impactful, sustainable changes in hospitality!

👩‍💻 LinkedIn post
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🌟 Dive into Sustainability with the Awarepreneurs Podcast! 🌟 In our latest episode of Awarepreneurs, I'm thrilled to share an enlightening conversation with the visionary LeVar Jackson, Founder, and CEO of The Yo Group. We explore how the hospitality industry can lead the charge in sustainability and profitability through innovative practices and community engagement. Here are three key takeaways: - 🔄 **Embracing Circular Economy & Long-Lasting Hard Goods**: LeVar highlights the significance of minimizing waste through creative refurbishment techniques, such as visible mending inspired by Japanese philosophy. This approach not only preserves aesthetics and durability but also fosters community involvement by selling or donating items that are no longer in use. - 🌍 **Local Production & Ethical Labor Practices**: The Yo Group pioneers the use of algae-based textiles, which are carbon-negative and efficient in water usage. By producing items locally, they reduce logistics costs, provide fair wages to workers, and diminish the environmental impact linked with global shipping delays and resource exploitation. - 🔋 **Holistic Energy Management**: In hotels, sustainability can be driven further by integrating solar panels and recapturing waste heat from various operations to power other needs. This comprehensive approach ensures an overall efficient system rather than isolated efficiency points, reducing reliance on external grids and lessening environmental footprints. Don't miss episode 343, "Sustainability in the Hospitality Industry," for more insights on integrating sustainability into your business practices while ensuring profitability. 🌱✨ 🔗 Listen now: [Insert Podcast Link] Let's transform the future of hospitality together! 💚 #Sustainability #CircularEconomy #LocalProduction #Hospitality #Awarepreneurs #CommunityEngagement #EnergyManagement #Innovation #Leadership #CarbonNegative #EthicalLabor

🗞️ Newsletter
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--- **Subject:** NEW Episode: Sustainability in the Hospitality Industry with LeVar Jackson --- **Hello Awarepreneurs Community,** We are thrilled to bring you the latest episode of the *Awarepreneurs* podcast! This week, episode 343 dives deep into the topic of "Sustainability in the Hospitality Industry" with our special guest, LeVar Jackson, founder and CEO of The Yo Group. In this insightful conversation, hosted by Paul Zelizer, we explore numerous strategies for improving sustainability within hotels, from updating interiors to adopting circular economy principles. Here’s a sneak peek of what you’ll learn: **Key Highlights:** - **Sustainable Interiors**: Discover how hotels can refresh their interiors sustainably by using compostable materials like algae sheets and natural fibers such as cotton and bamboo. - **Composting in Hotels**: Understand the importance of avoiding non-compostable materials like polyester and the benefits of regularly refreshing soft goods to maintain quality and sustainability. - **Circular Economy Practices**: Learn how hotels can creatively refurbish furniture, use long-lasting hard goods, and engage communities through donations and yard sales rather than simply disposing of items. - **Local Production Benefits**: Find out how producing items locally can create a sustainable Return on Investment (ROI), reduce logistics costs, and pay higher wages to local workers. - **Algae-based Textiles**: Get inspired by the innovative use of algae for textiles, which are both water-efficient and carbon-negative, suitable for harsh landscapes like deserts. - **Sustainable Projects and Local Impact**: Hear about The Yo Group’s successes, including carbon-negative hotel projects and generating sustainable electricity for communities, and their vision for public benefit corporations. - **Ethical Business Practices**: Explore LeVar Jackson’s advocacy for fair labor, environmental sustainability, and the transition to self-sustaining models encouraging community reinvestment. Moreover, we delve into the broader economic and environmental benefits of integrating sustainable practices, alongside insights into the daily operational impacts and ROI discussions that are critical for sustainable initiatives’ success. Don’t miss the chance to hear how LeVar Jackson is reshaping the hospitality industry with innovative sustainable practices and community-oriented business models. **Listen to Episode 343: [Sustainability in the Hospitality Industry](#)** We are eager to hear your thoughts and suggestions! Feel free to reach out and let us know what topics or guests you’d love to see on *Awarepreneurs*. And if you haven’t yet, please subscribe and review our podcast to stay updated with our latest episodes. --- **Connect with Us:** - Website: [Awarepreneurs](#) - LinkedIn: [LeVar Jackson](#) - Instagram: [LeVar Jackson](#) --- Thank you for being part of our mission to create a positive impact and drive profitability through sustainable practices. Best regards, **Paul Zelizer and the Awarepreneurs Team** *Creating Positive Impact, One Episode at a Time* P.S. Stay tuned for more inspiring content. By subscribing, you're one step closer to becoming part of a community that drives meaningful change. ---

🧵 Tweet thread
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🚨🏨 Hotel industry shake-up alert! We're diving into the future of sustainable hospitality with some killer insights! 🌿✨ Ready to see how hotels can go green, save money, and support local economies? Let's go! 🧵👇 1️⃣ **New beds, couches, and fixtures, oh my! 🛏️🛋️🚿** It's time for hotels to refresh and replace interiors. But we’re talking *sustainable* upgrades. That means using compostable materials like algae sheets & natural fibers (bye-bye polyester!). 🌱♻️ 2️⃣ **Soft goods that go back to nature 🌿** Soft goods like linens and towels need regular replacing. The solution? Compostable textiles like cotton and bamboo. Imagine hotel bedding turning into compost instead of landfill waste! #EcoFriendly 🌾🌏 3️⃣ **Repair don’t replace! 🧵💚** Embrace Japanese visible mending philosophy--not just for durability but also for aesthetics. Fix those comfy couches and sturdy tables instead of tossing them! It’s chic AND sustainable. ✨🖌️ 4️⃣ **Give items a second life 🌍** Before throwing anything away, think community engagement. Donate old furniture or hold a yard sale. It not only reduces waste but strengthens community ties. Everyone wins! 🎁🤝 5️⃣ **Circular economy for the win 🔄💵** Creating a circular economy means less waste & more revenue. Sell surplus, donate smartly, and keep the local economy thriving. Plus, there are potential tax benefits! 📉💰 #Economics #Sustainability 6️⃣ **The Yo Group: Leading the change 💼🌍** Founded by LaVar Jackson, The Yo Group is making waves with innovative, sustainable hotels. Think carbon-negative projects & locally produced electricity. WOW! ⚡🏨 #SustainableDevelopment 7️⃣ **Towels made from algae? Yes, seriously! 🌊👐** Algae-based textiles are being used for towels & sheets. They’re highly efficient with water & don't need arable land, making them a game-changer for the environment. 🌿🛁 #Innovation 8️⃣ **Local makes sense: Produce where you stay! 🏠🔨** Cut logistics & shipping woes by producing items locally. This means higher wages for local workers and a boost to the regional economy. Goodbye, shipping delays! ✋🚢 #LocalEconomy 9️⃣ **Repurpose your waste: Energy efficiency ♻️⚡** Hotels can capture waste heat from operations & use it for other needs, like preheating water. It’s all about maximizing every resource! 🔥💡 #EnergyEfficiency 🔟 **LeVar Jackson’s vision: A call for innovators 🚀🌍** He’s on a mission to scout for groundbreaking sustainable solutions, especially from disadvantaged communities. Got a great idea? Reach out to him on LinkedIn or Instagram! 📲💬 Let's make hotels greener, more efficient, and community-focused! Special thanks to @PaulZelizer and the Awarepreneurs podcast for bringing these crucial conversations to light. 🌟🙌 #Sustainability #Hospitality #Innovation 🔗 Listen to the full podcast episode here: [Podcast Link] Got more ideas or thoughts? Share them below! ⬇️💭 #GreenTech #HospitalityIndustry #EcoInnovation #CircularEconomy #CommunityFirst

❓ Questions
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1. **Sustainable Materials in Hospitality**: How do materials like algae-based textiles and natural fibers compare to traditional materials in terms of environmental impact and practical performance in hotels? 2. **Economic Considerations**: Can the increased initial costs of locally produced, sustainable hotel items genuinely lead to positive long-term ROI, and how can hotels effectively measure this? 3. **Globalization vs. Local Production**: What are the specific benefits and challenges of shifting from global supply chains to local production in the hospitality industry? 4. **Circular Economy in Hotels**: How can hotels implement circular economy principles to both reduce waste and engage local communities in sustainable practices? 5. **Human Sustainability**: What specific actions can hotels take to ensure fair labor practices and support for their workers while maintaining a focus on sustainability? 6. **Innovations in Algae Textiles**: How scalable is the use of algae for producing textiles, and what are the technological and logistical hurdles that need to be overcome for widespread adoption? 7. **System Efficiency**: How can hotels adopt a more holistic system efficiency approach rather than point efficiency, and what industries can they learn from? 8. **Vendor Selection and Innovation**: What criteria should hotels use to select vendors that align with sustainability goals, and how can they serve as incubators for innovative, eco-friendly products? 9. **Public-Private Partnerships**: How effective are public-private partnerships in driving sustainable innovations in the hospitality sector, and what are the key factors for their success? 10. **Community Engagement and Development**: How can hotels balance the need to invest in sustainable practices with the goal of contributing positively to the local communities they operate in?

🪡 Threads by Instagram
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1. Dive into Episode 343 of Awarepreneurs, where LeVar Jackson unveils how the hotel industry can update interiors sustainably. Compostable textiles and refurbished goods are leading the way! 🎙️🌿 2. LeVar Jackson shares insights on using algae-based textiles in hospitality. These eco-friendly materials offer a sustainable, carbon-negative solution without sacrificing quality. 🌱🛏️ Listen now on Awarepreneurs Episode 343! 3. Discover the power of local production in the hotel industry! Episode 343 with LeVar Jackson explores how sourcing sustainably can benefit both the planet and local economies. Let’s rethink how we manage resources! 🌎🏨 4. Imagine hotels as community hubs. LeVar Jackson discusses in Awarepreneurs Episode 343 how transferring ownership to communities and promoting sustainability can redefine hospitality. It’s a win-win for everyone! 🤝💡 5. Ever thought about repairing hotel furniture rather than replacing it? LeVar Jackson highlights the beauty of visible mending and keeping waste out of landfills. Tune into Episode 343 of Awarepreneurs to learn more!🔧♻️

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