Yeah, good question. And I think this really brings up the core thing, which is like the medium dictates the message, which I think is like, o'gilby, like 101 type marketing mindset. I always say with all marketing, think about it from your shoes is like, when you're going to your mailbox and you're going through your mail, how do you consume that content? You're definitely not sitting there going like, I'm going to read each of these pieces of mail. And yet when we do create, we think about it that way, we're just like, wow, really psychoanalyzing. This whole thing. Is this one brand, is this the right font? Is this the right size? All this stuff. Really what we like to do is design a thing, optimize it based on your brand, do the thing, but before you send anything, literally just zoom out on Figma or whatever platform you're using and just if you can't really read anything and you can only see the headline, what catches your eye? Is there a clear headline on like, this is what we're selling, this is the value prop. Either this is what we sell, like, hey clothes, hey dog, smooth, or this is the value prop that we give you.