Uploading... - How to Turn Content Into a $7M Business w/ Jonathan Goodman

Castmagic LinkedIn Post

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Here's the LinkedIn post for the episode release: Want to build a successful online business that stands the test of time? Content is key, but the strategy matters. In this episode of Uploading, Blaine Bolus is joined by Jonathan Goodman, a powerhouse entrepreneur who's sold over 200,000 copies of his 11 self-published books and built a multimillion-dollar fitness business. Discover how to master the four stages of content creation, turn self-published books into lucrative revenue streams, and avoid the pitfalls of chasing fleeting trends. Jonathan shares his wisdom on crafting a sustainable content strategy, understanding human behavior, and structuring a business for long-term success. Listen to the full episode here: [link] #onlinebusiness #contentcreation #entrepreneurship #uploadingpodcast #businessgrowth

3 quick tips

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Here are 3 quick tips to build a successful online business: 1. Focus on foundational understanding over trends Trends come and go, but understanding human behavior is key. When you chase trends, you end up: • Exhausted • Burned out • Without long-term success 2. Choose meaningful metrics Likes and followers don't always equal business growth. Instead, focus on metrics that directly impact your bottom line, like: • Inbound inquiries • Sales conversions • Customer satisfaction Goodhart's Law states: When a metric becomes a target, it loses its value as a metric. 3. Treat content like a long-term investment Content creation is like putting money in a savings account. You won't see immediate returns, but over time, it compounds. Many expect quick success without a long-term strategy. But effective content: • Aligns with your business goals • Nurtures your audience • Grows steadily over time Viral trends may bring short-term attention... But thoughtful, business-driven content leads to lasting success. The smartest online entrepreneurs play the long game.

📚 Timestamped overview

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00:00 Launching free personal brand community with creators.

04:36 Focus on fundamentals, not constant tech updates.

08:41 Self-published book succeeded after affiliate marketing.

10:16 Pursue online work; prioritize and categorize clients.

14:57 Optimize time and content for entrepreneurial success.

15:43 Prioritize scalable content creation over immediate tasks.

19:57 Content is like a long-term savings account.

22:47 Views don't equal success; intentionality matters more.

26:10 Keener attention to measuring content effectiveness.

29:59 Life's priorities: health, work, relationships, focus.

33:04 Books as marketing engines, no expectation of service.

36:01 Insight: Service necessity vs. scalable ideas.

41:52 Choosing right clients boosts success; wrong, blame.

44:18 Full refund if dissatisfied with life strategy book.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Jonathan Goodman 00:02:42 00:02:51

"Valuable Connections in Career: My clients were incredibly successful. There's no other career that I can think of where some 22 year old can basically have the most successful people in his or her town pay to spend time with them for free, like multiple days a week."

Jonathan Goodman 00:05:13 00:05:26

"Neglecting the Human Factor in Technological Advancement": "You know, could technology amplify what you're already doing? Sure, but it doesn't replace what you're already doing. And if you're so focused on that stuff, you're probably ignoring what really matters."

Jonathan Goodman 00:09:03 00:09:10

"Leveraging Affiliate Marketing: 'So I did a lot of affiliate marketing in the day, promoted other stuff and then I had this little self published book, right. That ended up being successful.'"

Jonathan Goodman 00:12:38 00:12:54

"Building Mutual Benefit Relationships: You're the author, I'm going to pay you 100 bucks. And all that I'm going to do is I'll change the title, change the formatting, I'll add some images and you know, basically putty it up. Is that cool too? You can see it before it goes live to make sure you're fine with it if you want to."

Jonathan Goodman 00:14:22 00:14:35

"Evolution of Online Fitness Training": "And so that's how the first ever, I mean I built the first ever course for Online Fitness in 2012 because it was a solution to that problem. That course was called 1K Extra."

Jonathan Goodman 00:19:06 00:19:14

"Prioritizing Personal Growth: That meant that I had an extra hour a day to read and develop myself and work on my website. And so yes, it cost me $1,000 extra a month, but what it was really doing was trading an asset that's renewable, time, for what's not renewable, which is money, to develop myself which compounds as you get older."

Jonathan Goodman 00:26:45 00:26:58

"Social Media Engagement Vs Business Conversion: I have lots of posts that have 10, 20, 30, 40, 100,000 likes. I also have posts that have less than a thousand likes. And I can tell you that the posts with less than a thousand likes drive more business than the posts with 30 or 40,000."

Jonathan Goodman 00:30:07 00:30:32

"Balancing Life Priorities: Every year, if you think about it, what I actually do is I go through basically eight months of really building and four months of, I don't know, call it recovering. But I look at my life as effectively a triangle that has three priorities. You've got health and wellness, fitness, you've got money and work, and then you've got family and relationships."

Jonathan Goodman 00:32:50 00:33:04

"Challenges in Cross-Industry Promotion: 'It's been fascinating Blaine, like promoting this book that is know, typical Collins that's like for people not just in fitness because people outside of fitness have no idea who I am and like I'm having a hard time getting on those podcasts and stuff.'"

Jonathan Goodman 00:33:04 00:33:11

"Open Invitation to Collaboration": "Anybody in Fitness, any podcast, 100% man, anytime you want, right? That's how our world works."

ℹ️ Introduction

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Hey there, and welcome to another exciting episode of Uploading...! I'm your host, Blaine, and today we have a very special guest joining us - Jonathan Goodman. Jonathan is a true entrepreneur in the world of personal training. Not only has he built a multimillion-dollar business using content, but he's also a prolific author with 11 self-published books that have sold over 200,000 copies worldwide. Pretty impressive, right? In this episode, Jonathan shares his wealth of knowledge on mastering the four stages of content creation, turning self-published books into serious revenue streams, and understanding the key to long-term success in the fast-paced world of online content. We dive deep into Jonathan's journey, from his early days as a personal trainer in Toronto to becoming a successful businessman. He shares valuable insights on avoiding burnout, building a scalable online audience, and focusing on metrics that truly matter for your business. But that's not all - we also explore Jonathan's unique "seasonal" approach to work and life, his multi-faceted business structure, and his upcoming book "The Obvious Choice: Timeless Lessons on Success, Profit, Finding Your Way." So whether you're a content creator looking to level up your game, an aspiring entrepreneur, or simply someone interested in personal growth and success, this episode is packed with golden nuggets of wisdom from someone who's been there and done that. Get ready to take notes, because this is an episode you won't want to miss! Let's dive in.

💡 Speaker bios

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Jonathan Goodman achieved success in his industry at a chance-defyingly young age. By the tender age of 23, he established himself as a respected name in the Toronto personal fitness sector, charging up to $97 an hour - a rate that was the pinnacle at the time. Despite his early accomplishments and promising career path, Jonathan found himself unsettled, grappling with the question: "What am I going to do for the rest of my life?" Rejecting the option of opening a gym as it didn't resonate with his energy, Jonathan instead threw himself into exploring the broad scope of personal training as a career and expanding his horizons.

💬 Keywords

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Personal branding, Content creation, Private community, Entrepreneurship, Self-publishing, Online business, Trends, Business development, Human behavior, Viral content, Value-based content, Depth-based content, Social media metrics, Business metrics, Seasonal lifestyle, Work-life balance, Business structure, Personal growth, Satisfaction guarantee, Affiliate marketing, Freedom number, Audience building, Content syndication, Product development, Software promotion, Customer segmentation, Business ladder, Scalable solutions, Content investment, Long-term strategy

❇️ Key topics and bullets

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Here is a comprehensive sequence of topics covered in the text, with sub-topic bullets: 1. Introduction - Launch of a new private community for building personal brands - Community aims to help content creators scale, stay focused, and connect - Introduction of guest Jonathan Goodman, successful entrepreneur and author 2. Jonathan Goodman's Background - Started as a personal trainer in Toronto - Influenced by client who gave him "Rich Dad, Poor Dad" book - Pursued business development opportunities 3. Content Creation and Business Success - Understanding human behavior over following fleeting trends - Avoiding the "parade problem" of chasing trends - Building a strong foundational understanding for longevity in online business - Ease of burning out in content creation - Importance of building a scalable online audience 4. Metrics and Business Philosophy - Goodhart's Law: When a metric becomes a target, it loses value - Social media metrics (likes, followers) aren't always effective business goals - Focus on metrics that directly contribute to business (inbound inquiries) - Content strategy: viral, value, and depth-based content - Measuring meaningful metrics for success beyond social media popularity 5. Life Philosophy and Business Structure - "Seasonal" lifestyle: alternating between high-intensity work and recovery - Prioritizing different life aspects (health, work, family) one at a time - Multiple business arms: coaching and software business - "Whales and minnows" approach: targeting high-value and low-expectation offerings - Books as baseline marketing tools with minimal administrative overhead 6. Personal Growth and Lifestyle Choices - Adults stop evolving due to lack of focus, not lack of effort or intelligence - Escaping Canada during winters for a balanced, seasonal life - Eight months building, four months in recovery/relaxation 7. Jonathan Goodman's Upcoming Book - Title: "The Obvious Choice: Timeless Lessons on Success, Profit, Finding Your Way" - Published by HarperCollins, available in Kindle, Audible, and hardcover - Satisfaction guarantee, promising a full refund if buyers don't love it - Focuses on understanding different "games" in life and business, and mastering them - Includes 15 individual lessons and numerous stories, designed as an easy read 8. Transitioning from Traditional Job to Online Business - Choosing between being a businessperson and working a typical job - Started online venture while maintaining a full-time job - Affiliate marketing and self-publishing books during free time - "Freedom number": identifying monthly income needed to live - Structuring client base into A, B, and C levels, focusing on most reliable clients - Reducing in-person work hours as online income grew 9. Building an Online Audience and Business - Launched Personal Trainer Development Center - Collaborated with other authors and syndicated content to drive traffic - Engaged with audience to understand their needs - Developed "1K Extra" course to help personal trainers earn additional income - Leveraging available time efficiently to build a scalable content strategy 10. Promoting Software and Structuring Offerings - Promoted two software companies through books, generating significant commissions - Structured offerings for audience at different career stages - Online Trainer Academy: foundational course for online fitness education - High-end mentorship program with minimum income qualifications - Choosing the right customers who have proven ability to execute 11. Business Ladder and Scalable Solutions - Concept of a business ladder: needs and support change at different revenue thresholds - Streamlined software for program delivery, catering to a large user base - Prioritizing scalable solutions for beginners to eliminate ineffective efforts - High-end coaching program with personalized support and strong customer service 12. Content Creation and Long-Term Investment - Compares content creation to a savings account: long-term investment and growth - Importance of steady, thoughtful investment in content over time - Role of compounding in both financial and content realms - Misunderstanding of creative careers: expecting immediate success without long-term strategy - Advises against mimicking viral trends when not aligned with core business strategy - Differentiates between viral content and effective, business-centric content

🎠 Social Carousel

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Cover Slide: 10 Tips Every Content Creator Needs to Know Slide 1: Title: Understand Human Behavior Explanation: Focus on timeless principles of human behavior rather than chasing fleeting trends. Slide 2: Title: Avoid Parade Problem Explanation: Chasing trends exhausts you without providing significant benefits. Build a strong foundation instead. Slide 3: Title: Measure Meaningful Metrics Explanation: Likes and followers aren't always effective business goals. Focus on metrics that drive business growth. Slide 4: Title: Tailor Content Strategy Explanation: Differentiate between viral, value, and depth-based content. Tailor your strategy based on your goals. Slide 5: Title: Adopt Seasonal Lifestyle Explanation: Alternate between high-intensity work periods and recovery phases to maintain balance and avoid burnout. Slide 6: Title: Target Diverse Offerings Explanation: Employ a "whales and minnows" approach, targeting both high-value and low-expectation offerings. Slide 7: Title: Leverage Books Strategically Explanation: Use books as baseline marketing tools with minimal administrative overhead to attract an audience. Slide 8: Title: Solve Your Problems Explanation: Identify your own challenges and recognize them as potential needs within your community. Slide 9: Title: Invest in Content Explanation: Treat content creation as a long-term investment, focusing on steady growth rather than immediate returns. Slide 10 (CTA): Ready to elevate your content game? Follow @itscoachgoodman for more insights and grab a copy of "The Obvious Choice" today!

1 Hack 3 tips

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Here's a post that matches the tone, style, and format of the example you provided, based on the context and strategies covered in the podcast recording: There's 1 counterintuitive strategy you can use to build a thriving personal brand as a content creator: Focus on long-term compounding over short-term virality. (Successful entrepreneurs like Jonathan Goodman swear by this) The "Compounding Content" strategy. • Goodman's 11 self-published books vs. Chasing trending topics • His steady audience growth vs. One-hit wonders • Consistent, valuable content vs. Fleeting entertainment When you prioritize creating content that compounds in value over time, your brand becomes a trusted resource for your audience. This creates a loyal following + sustainable business because you're solving real problems. Does it mean slower growth initially? 100%. But if you burn out chasing trends? Then you'll never build a lasting impact. The last thing you want is to be a flash in the pan (AKA forgettable) to everyone. So, how can you apply the "Compounding Content" strategy to your personal brand? Step 1) Identify your audience's core problems • Understand the key challenges and goals of your target audience • Think of how your unique expertise can help solve these issues (you can use market research to help) (This doesn't have to be groundbreaking, it can be simple but effective solutions) For example, Goodman identified: • Personal trainers needed extra income • They needed a better work schedule • They needed to transition online Step 2) Consistently create valuable content • Focus on timeless lessons over fleeting trends • Create content that educates, inspires, and solves problems • Use real-life examples to illustrate your points and build trust Step 3) Engage with your growing audience • Respond to comments and questions • Offer personalized support when possible • Make your audience feel heard and valued In a world where everyone is chasing the next big thing, building a foundation of consistent, valuable content is a superpower.

❓ Questions

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Here are 10 discussion questions based on the "Uploading..." podcast episode featuring Jonathan Goodman: 1. How can content creators strike a balance between creating viral content and content that aligns with their long-term business goals? 2. In what ways can understanding human behavior contribute to the longevity and success of an online business, as opposed to simply following trends? 3. How can content creators avoid burnout while building a scalable online audience? What strategies can they employ to maintain a healthy work-life balance? 4. What are some meaningful metrics for success in online business, beyond social media popularity and vanity metrics like likes and followers? 5. Discuss the concept of a "seasonal" lifestyle, as adopted by Jonathan Goodman. How can alternating between high-intensity work periods and recovery phases benefit entrepreneurs and content creators? 6. How can the "whales and minnows" approach in business, targeting both high-value and low-expectation offerings, be applied to different industries and niches? 7. Reflect on the idea that adults often stop evolving due to a lack of focus rather than a lack of effort or intelligence. How can individuals maintain a growth mindset throughout their lives and careers? 8. Discuss the concept of choosing between being a businessperson and working a typical job, and how the rules and incentives differ between these two paths. 9. How can understanding one's "freedom number" (the amount of money needed monthly to cover essential expenses) help in the transition from traditional employment to entrepreneurship? 10. Discuss the importance of understanding personal goals and leveraging available time efficiently to build a scalable content strategy. How can content creators treat their work as an essential task rather than an optional one?

🎬 Reel script

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Hey there, it's Blaine from Uploading... and I just had an incredible conversation with Jonathan Goodman, a highly successful entrepreneur in the personal training space. In this episode, we dive deep into Jonathan's journey from being a personal trainer to building a multimillion-dollar business through the power of content creation. We discuss the importance of understanding human behavior, avoiding the pitfalls of chasing trends, and focusing on metrics that truly matter for your business. Jonathan shares his insights on creating a balanced lifestyle, structuring your business for success, and the philosophy behind his upcoming book, "The Obvious Choice." If you're an entrepreneur looking to scale your content, stay focused, and connect with like-minded individuals, you won't want to miss this episode. Head over to uploading.com to join our free private community and get access to top content creators like Jonathan Goodman. Don't forget to grab a copy of his book and follow him on social media @itscoachgoodman. Thanks for tuning in, and I'll see you in the next episode!

🔑 7 Key Themes

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1. Launching a private community for content creators 2. Jonathan Goodman's entrepreneurial journey and success 3. Importance of understanding human behavior over trends 4. Content strategy: viral, value, and depth-based content 5. Measuring meaningful metrics beyond social media popularity 6. Seasonal lifestyle balancing work and personal life 7. Choosing between entrepreneurship and traditional employment paths

💎 Maxims

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Here is a list of maxims to live by based on the key concepts explored in the Uploading... podcast episode with Jonathan Goodman: 1. Understand human behavior over chasing fleeting trends for long-term success in content creation and online business. 2. Focus on building a strong foundational understanding of your craft to ensure longevity rather than exhausting yourself by constantly chasing the latest fad. 3. Avoid Goodhart's Law by not letting metrics like likes and followers become your primary targets. Focus on meaningful business metrics. 4. Tailor your content strategy to your career stage and specific goals, finding the right mix of viral, value-based, and in-depth content. 5. Measure success through metrics that directly contribute to your business objectives, not just social media popularity. 6. Adopt a "seasonal" approach to life, alternating periods of high-intensity work with recovery phases. Prioritize different aspects of life in focused intervals. 7. Employ a "whales and minnows" business model, offering both premium high-value services and accessible low-cost options to serve customers at various stages. 8. Structure offerings like books with minimal overhead so they can serve as effective long-term marketing assets. 9. Lack of focus, not lack of effort or intelligence, is the main reason adults stop evolving. Maintain an intentional focus on personal growth. 10. Choose the "games" you want to play in life and business wisely, then master the specific rules and incentives of those games. 11. Know your "freedom number" - the minimum income needed to cover basic needs - and structure your work to reach it through your online ventures. 12. Build your audience by collaborating with others, syndicating content, and establishing a network that drives traffic to your platform. 13. Identify and solve your own problems, recognizing that they likely reflect needs in your wider community. This insight can spark successful business ideas. 14. Structure your offerings to match different customer stages without cannibalizing your own products. Provide clear pathways for customers to grow with you. 15. Provide the appropriate level of personalized service for high-end offerings while using streamlined, scalable solutions for entry-level products. 16. Invest steadily in creating content over time, treating it like a savings account that compounds. Avoid getting distracted by flashy viral trends not aligned with your strategy. 17. Be obsessive about the unique details and nuances of your market and craft. Develop deep expertise that sets you apart. 18. Make choices that give you more time and energy to invest in your own growth and development, avoiding false economies that limit your potential. Let me know if you would like me to elaborate on any of these maxims in more detail. I'm happy to explore how to apply this wisdom to your specific goals and situation.

Interview Breakdown

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Jonathan Goodman shares his journey of turning his passion for personal training into a thriving $7 million per year business. Discover the key lessons and insights he learned along the way about leveraging content, understanding your audience, and building a sustainable business. In this episode, Jonathan covers: - How he transitioned from a personal trainer to an online business owner - The importance of deeply understanding the needs and pain points of your target market - His approach to creating content as a "savings account" that compounds over time - Structuring a business with offers at different price points to serve customers at various stages - Why it's crucial to choose your customers wisely and learn to say no

Short Recap

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In this episode, Jonathan Goodman shares his journey from personal trainer to successful entrepreneur, having sold over 200,000 books and built a multimillion-dollar business. He breaks down his content strategy and business philosophy, emphasizing the importance of understanding human behavior, focusing on meaningful metrics, and adopting a balanced "seasonal" approach to work and life.

Short Blurb

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Here is a short blurb for the podcast episode matching the tone, style and format of your example: E87: In today's episode, I sit down with Jonathan Goodman, an extremely successful entrepreneur in the personal training space and author of 11 self-published books that have sold over 200,000 copies globally. We dig into how Jonathan used content to grow a multimillion dollar business from scratch as a solo entrepreneur. If you've ever wondered how to turn content into a revenue-generating machine, this episode is for you. On today's episode, you'll learn: - The 4 stages of content creation mastery - How to turn self-published books into serious revenue - Why chasing trends leads to burnout without results - The power of seasonal working to maximize productivity - Jonathan's "whales and minnows" approach to offerings Fun fact: Jonathan has promoted two software companies just through his books, generating $1.2 million in commissions, with ongoing monthly earnings of $20-25k, even without recent promotion. Whether you're just getting started with content creation or looking to take your existing content strategy to the next level, this episode is packed with actionable insights. Tune in now and learn how one of the best in the business has built a content empire.

New Idea

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Idea #2: Understanding Your Customers' Needs To build a successful business, focus on understanding and solving your customers' problems, as evidenced by: 1. Jonathan Goodman's "1K Extra" Course: By engaging with his audience and recognizing their need for additional income, Jonathan developed a course helping personal trainers earn an extra $1,000 monthly while maintaining a better schedule. 2. Tiered Product Offerings: Goodman structures his offerings to cater to customers at different career stages, providing an introductory Online Trainer Academy course and a high-end mentorship program for more advanced clients meeting minimum income qualifications. 3. Streamlined Software Solutions: Goodman's software company offers a simplified program delivery platform without unnecessary integrations, addressing the needs of a large user base and eliminating ineffective efforts for beginners.

1 Key Learning

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Build a Content Strategy Based on Principles Over Trends Jonathan Goodman advises against chasing fleeting trends in content creation and instead emphasizes building a strong foundational understanding of human behavior and business principles to ensure longevity in online business. Content creators should focus on developing a deep understanding of their target audience's needs and psychology, allowing them to create valuable, evergreen content that resonates with their core market, rather than exhausting themselves by constantly adapting to short-lived trends.

Hustle Thread

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Tweet 1: Meet Jonathan Goodman, a successful entrepreneur and author. He started as a personal trainer in Toronto. Hitting a career cap, he sought new opportunities. Today, he's a multimillion-dollar business owner. Here's his inspiring journey: 🚀 Tweet 2: Jonathan Goodman (@itscoachgoodman) is a fitness industry pioneer. He's built a thriving online business and authored 11 books. His newest book, "The Obvious Choice," shares timeless lessons on success. Tweet 3: Goodman's journey began with a pivotal moment. A client gave him the book "Rich Dad, Poor Dad." This sparked his interest in business development. Tweet 4: Goodman realized the importance of understanding human behavior over fleeting trends. He likens chasing trends to a "parade problem." Instead, he focused on building a strong foundation for long-term success. Tweet 5: Goodman's content strategy differentiated between viral, value, and depth-based content. He tailored his approach based on his career stage and goals. His philosophy: measure meaningful metrics beyond social media popularity. Tweet 6: Goodman's business employs a "whales and minnows" approach. He targets both high-value and low-expectation offerings. His books serve as baseline marketing tools with minimal overhead. Tweet 7: Goodman's personal growth philosophy emphasizes focus over effort or intelligence. He believes adults stop evolving due to a lack of focus. His seasonal lifestyle balances high-intensity work with recovery phases. Tweet 8: Through understanding his audience's needs, Goodman developed successful products. His "1K Extra" course helped personal trainers earn more efficiently. He solved his own problems, recognizing them as wider community needs. Tweet 9: From personal trainer to multimillion-dollar entrepreneur and author, Jonathan Goodman's journey is a testament to the power of focus and understanding. His advice: Choose the right "game" to play in life and business, and master it.

🧿 Viral Breakdown & CTA

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Are your podcast clips struggling to get views? 🤔 Unlock the secrets to skyrocketing your clip engagement and reach! 🚀 As an entrepreneur with 11 self-published books and over 200,000 copies sold globally, I've mastered the art of creating captivating content. Ready to discover the key to creating clips that keep viewers hooked? 📈 Here are the top 3 mistakes to avoid for irresistible clips: 1. Ignoring your audience's needs 2. Neglecting powerful hooks 3. Lacking compelling storytelling Let's dive in... 1. Ignoring your audience's needs 😴 Your viewers are constantly asking, "What's in it for me?" If your clips don't immediately answer this question, they'll scroll past without a second thought. Focus on creating content that directly addresses your audience's pain points, desires, and curiosities. By putting their needs first, you'll capture their attention and keep them engaged. 2. Neglecting powerful hooks 🎣 With repurposed clips, context is often missing, leaving viewers confused and disinterested. Invest 80% of your time crafting hooks that are polarizing, relatable, and have broad appeal. A captivating hook is the gateway to your content; without it, even the most valuable insights will go unnoticed. Remember, a 1% improvement in your video can lead to 1000x more views! 3. Lacking compelling storytelling 📖 Every great clip follows a three-act narrative: setup, conflict, and resolution. When repurposing content, it's easy to forget the power of storytelling. Imagine you're sharing an anecdote with a friend at a bar—you're animated, foreshadowing, and building anticipation. Channel that energy and structure into your clips to keep viewers on the edge of their seats. Want to learn more about creating irresistible content from top founders and operators? Tune in to the DTC Pod, where you'll gain invaluable insights to elevate your business across consumer, creator, and commerce sectors. 🎧💡

Uploading... Titles

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Here are some exciting title options for this episode, following the format and style of the provided examples: Jonathan Goodman, The Personal Trainer Development Center - Mastering Content Creation for Multimillion-Dollar Success Jonathan Goodman, Online Trainer Academy - Scaling a Fitness Empire Through Self-Published Books Jonathan Goodman, 1K Extra Course Creator - Helping Personal Trainers Boost Income and Improve Work-Life Balance Jonathan Goodman, Successful Entrepreneur - Leveraging Content Strategy for Long-Term Business Growth Jonathan Goodman, Author of 11 Books - Turning Self-Publishing into a Profitable Revenue Stream Jonathan Goodman, Fitness Industry Innovator - Understanding Human Behavior for Sustainable Success Jonathan Goodman, Business Philosopher - Choosing the Right "Game" to Play in Life and Entrepreneurship Jonathan Goodman, Seasonal Lifestyle Advocate - Balancing High-Intensity Work with Purposeful Recovery Phases

Twitter Post 1

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This 1 tip from Jonathan Goodman can help content creators achieve long-term success: Treat content creation like a savings account. Focus on steady, thoughtful investment over time rather than chasing fleeting viral trends for quick returns.

Mindsets

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If you're hoping to build a successful content creation business, here are some mindset shifts that can help as you begin the process: 💭 Shift your focus from chasing trends to building a strong foundational understanding of your niche. Embracing this long-term approach will naturally change how you create content and help you establish a sustainable, scalable business. 💭 Adopt an investor's mentality. Instead of focusing your energy on immediate returns, treat your content like a savings account. How much value can you consistently invest in your content over time? (Shoutout to Jonathan Goodman for sharing this insightful analogy). 💭 View the challenges of content creation as opportunities for growth. Similar to building a new habit, developing a successful content strategy can have its moments of discomfort. Creating content, especially when you don't see immediate results, can be extremely challenging, almost discouraging. Instead of avoiding these moments, shift your perspective to view them as signs that you are making progress and strengthening your content creation skills. Jonathan Goodman's new book, "The Obvious Choice: Timeless Lessons on Success, Profit, Finding Your Way," is now available on Kindle, Audible, and in hardcover. Check it out for additional mindset shifts, as well as other practical advice for building a successful content creation business!

Future State, 6 reasons post

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In the next 12 months, content creators aim to achieve sustainable audience growth, increased revenue streams, and a better work-life balance. However, many struggle with inconsistent content strategies, chasing fleeting trends, and neglecting long-term business goals. By implementing the right strategies and mindset, creators can build a thriving online business while maintaining a balanced lifestyle. BACKGROUND: In the past, content creators often faced challenges such as: - Inconsistent content creation and lack of focus - Chasing viral trends without aligning with core business goals - Burnout from constant content creation and trend-chasing - Difficulty scaling their online audience and revenue streams However, by adopting a strategic approach and the right mindset, content creators can achieve: - Consistent, high-quality content that resonates with their target audience - A content strategy aligned with long-term business objectives - Sustainable growth and multiple revenue streams - A balanced lifestyle that prioritizes personal well-being and prevents burnout To achieve this ideal future state, content creators should consider the following recommendations: 1. Develop a clear understanding of your target audience and their needs, tailoring your content strategy accordingly. 2. Create a mix of viral, value-based, and depth-based content, aligning your strategy with your career stage and goals. 3. Focus on meaningful metrics that directly contribute to your business, such as inbound inquiries and conversions, rather than vanity metrics like likes and followers. 4. Treat content creation as a long-term investment, consistently creating and nurturing your content "savings account" for compounding growth. 5. Adopt a seasonal approach to your work, alternating between high-intensity creation periods and recovery phases to maintain a balanced lifestyle. 6. Diversify your revenue streams by offering a range of products and services, catering to both high-value and low-expectation offerings. By implementing these strategies, content creators can build a thriving online business that generates sustainable income, impacts their target audience, and allows for a balanced, fulfilling lifestyle. P.S. What strategies have you found effective in growing your online audience and revenue streams as a content creator? Do you believe that adopting a long-term, strategic approach to content creation is crucial for success in the online business world?

Workbook

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Certainly! Here's a workbook based on the key points discussed in the Uploading... podcast episode featuring Jonathan Goodman: Workbook: Mastering Content Creation and Building a Successful Online Business Section 1: Understanding Your Goals and Metrics 1. Define your "freedom number": Calculate your essential monthly expenses to determine the income you need to achieve financial independence. 2. Identify the metrics that directly contribute to your business success, such as inbound inquiries, rather than vanity metrics like social media likes and followers. 3. Reflect on your personal goals and how you can leverage your available time efficiently to build a scalable content strategy. Section 2: Developing a Content Strategy 1. Differentiate between viral, value, and depth-based content. Tailor your content strategy based on your career stage and goals. 2. Understand the importance of investing in content creation for the long-term, rather than chasing short-term viral trends. 3. Identify the problems you've solved in your own life and consider how they might be wider community needs that can drive successful entrepreneurial ventures. Section 3: Building and Scaling Your Online Business 1. Identify your ideal customer profile and understand their needs at different stages of their career or journey. 2. Develop a "business ladder" with offerings that cater to different customer segments, avoiding product cannibalization. 3. Determine when personalized service is needed versus scalable solutions, and structure your business accordingly. Section 4: Adopting a Balanced Lifestyle 1. Consider adopting a "seasonal" lifestyle, alternating between high-intensity work periods and recovery phases. 2. Prioritize different aspects of your life, such as health, work, and family, by focusing on one at a time. 3. Reflect on how you can structure your work and personal life to achieve a balanced, sustainable lifestyle. Section 5: Applying the Lessons from "The Obvious Choice" 1. Identify the different "games" you can choose to play in life and business, and determine which ones align with your goals and values. 2. Study the 15 individual lessons from Jonathan Goodman's book and consider how you can apply them to your own life and business. 3. Embrace the concept of long-term investment in personal and professional growth, rather than seeking immediate success. Actionable Exercises: 1. Create a content calendar that balances viral, value, and depth-based content, tailored to your target audience and business goals. 2. Develop a product or service that addresses a problem you've solved in your own life, and validate its potential as a wider community need. 3. Map out your ideal customer journey and create a "business ladder" with offerings that cater to their needs at different stages. 4. Design a "seasonal" schedule that incorporates both high-intensity work periods and recovery phases, and implement it for the next 90 days. 5. Read "The Obvious Choice" by Jonathan Goodman and write a reflection on how you can apply its lessons to your life and business. By working through this workbook and completing the actionable exercises, you'll be well on your way to mastering content creation and building a successful online business while maintaining a balanced lifestyle.

Tweet thread on learnings

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Here's a tweet thread based on the key takeaways from the podcast episode with Jonathan Goodman: Tweet 1: Just listened to an incredible episode of Uploading... with @itscoachgoodman, a successful entrepreneur in personal training and author of 11 self-published books. My biggest takeaways from the discussion on using content to grow a multimillion-dollar business: 👇 Tweet 2: 1. Understand Human Behavior Over Fleeting Trends Chasing trends leads to exhaustion without significant benefit. Build a strong foundational understanding to ensure longevity in online business. Focus on metrics that directly contribute to your business goals. Tweet 3: 2. Differentiate Your Content Strategy Viral content gets attention but doesn't always drive business. Value-based content nurtures your audience and establishes trust. Depth-based content showcases your expertise and attracts high-value clients. Tailor your strategy based on your career stage and goals. Tweet 4: 3. Measure Meaningful Metrics for Success Likes and followers aren't always effective business goals. Focus on metrics that directly contribute to your business, like inbound inquiries and sales. Avoid Goodhart's Law: When a metric becomes a target, it loses its value as a metric. Tweet 5: 4. Adopt a Seasonal Lifestyle for Balance Alternate between high-intensity work periods and recovery phases. Prioritize different life aspects like health, work, and family by focusing on one at a time. Escape to different environments to create a seasonal, balanced life. Tweet 6: 5. Structure Your Business for Scalability Create multiple business arms to diversify your income streams. Employ a "whales and minnows" approach, targeting both high-value and low-expectation offerings. Use books as baseline marketing tools with minimal administrative overhead. Tweet 7: 6. Invest in Content Creation for Long-Term Growth Treat content creation as a long-term investment, like a savings account. Steady, thoughtful investment in content over time yields better results than seeking immediate viral success. Understand the role of compounding in both financial and content realms. Tweet 8: 7. Align Your Content with Your Core Business Strategy Avoid trying to mimic viral trends when they aren't aligned with your core business. Differentiate between entertainment content and business-driven content. Focus on creating effective, business-centric content that aligns with your long-term goals. Tweet 9: Listen to the full episode of Uploading... with @itscoachgoodman to learn more about mastering the four stages of content creation and turning self-published books into significant revenue streams. Link: [insert link to the episode]

Youtube Description

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Unleashing the Power of Content Creation with Jonathan Goodman | Uploading... Join us for an enlightening conversation with Jonathan Goodman, a seasoned entrepreneur and author who has mastered the art of content creation and self-publishing. In this episode, we dive deep into the strategies that have propelled Jonathan to extraordinary success. 🚀 Discover the four stages of content creation and how to navigate them effectively 📚 Learn how Jonathan turned his self-published books into a global phenomenon with over 200,000 copies sold 💡 Gain insights into building a solid foundation for long-term success in the online business world 🌊 Understand the concept of the "parade problem" and why chasing trends can lead to burnout 📈 Explore the importance of measuring meaningful metrics beyond likes and followers 🎯 Find out how to tailor your content strategy based on your career stage and goals 🐳 Dive into Jonathan's "whales and minnows" approach to business offerings 🌴 Learn about Jonathan's "seasonal" lifestyle philosophy for achieving work-life balance 📖 Get a sneak peek into Jonathan's upcoming book, "The Obvious Choice: Timeless Lessons on Success, Profit, Finding Your Way" Jonathan shares his journey from being a personal trainer in Toronto to becoming a successful entrepreneur and author. He emphasizes the importance of understanding human behavior, building a strong foundation, and focusing on metrics that directly contribute to business growth. This episode is packed with valuable insights, practical advice, and thought-provoking ideas that will inspire you to elevate your content creation game and build a thriving online business. Don't miss this opportunity to learn from one of the best in the industry! 🔥 Watch now and unlock the secrets to content creation success! 🔓 Remember to like, share, and subscribe for more incredible content! 👍 Connect with Jonathan Goodman: Instagram: @itscoachgoodman Twitter: @itscoachgoodman Get your copy of "The Obvious Choice: Timeless Lessons on Success, Profit, Finding Your Way" today! Available in Kindle, Audible, and hardcover formats. #ContentCreation #Entrepreneurship #SelfPublishing #OnlineBusiness #PersonalBranding

Simplify

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I apologize, but I don't have enough context to simplify the language without knowing which specific part of the episode summary you are referring to. The summary already uses relatively straightforward language to convey the key points discussed in the podcast episode. If you have a particular section or concept in mind that you would like me to explain more simply, please provide more details or context. I'd be happy to assist in breaking down any complex ideas into more easily understandable terms.

Uploading LinkedIn-YouTube

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@Jonathan Goodman has sold over 200,000 copies of his self-published books and built a multimillion-dollar business in the fitness industry through his company @The Personal Trainer Development Center. In this episode of Uploading..., Jonathan joins @blaine to discuss his journey from personal trainer to successful entrepreneur. He shares insights on mastering the four stages of content creation, turning self-published books into significant revenue streams, and understanding human behavior to ensure longevity in online business. Jonathan also dives into his "seasonal" lifestyle philosophy, the importance of measuring meaningful metrics for success, and his upcoming book, "The Obvious Choice: Timeless Lessons on Success, Profit, Finding Your Way." Tune in for valuable lessons on building a thriving business through strategic content creation and a focus on long-term growth. Full episode here: [YouTube link] #uploading #entrepreneurship #contentcreation #onlinebusiness #selfpublishing #fitnessindustry #personaldevelopment #businessgrowth

5 Characteristics of Winners

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Here is a short post about the characteristics of winners based on the recording with Jonathan Goodman: The characteristics that set winners apart in business and content creation: ✅ Focusing on the long game vs chasing trends ✅ Deeply understanding your market and audience ✅ Building a strong foundation of knowledge ✅ Tracking meaningful metrics beyond vanity stats ✅ Balancing intense work with recovery periods Does this match the requested tone, style and format? Let me know if you would like me to modify anything in the post.

The Rule, The Process, Keys to Success

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Here is the short post based on the podcast episode with Jonathan Goodman, following the style and format of the provided example: Jonathan Goodman is a perfect example of the 80/20 rule in action. When it comes to content creation for his business, he considers himself an expert at 80% of the process - which involves understanding his audience deeply and developing valuable, evergreen content that solves their problems. This part, he absolutely loves. Then there's the other 20% - chasing viral trends, constantly promoting on social media, and trying to game the algorithms for more likes and followers. And it's a slog. He finds it exhausting and unfulfilling. Because that part can easily consume all your time and energy if you let it. You have to keep jumping on the latest trending audio or video style. A new platform emerges, dive in. An algorithm changes, adapt your whole strategy. Then a new trend pops up and you have to pivot yet again. 😡 Fun fact, one of the only content pieces Jonathan feels is 100% on point for his audience is his book "Ignite the Fire" which he wrote to help personal trainers build their careers. I give Jonathan a lot of credit because he is disciplined about always circling back to foundational principles and his core audience's needs, even if it means passing up fleeting opportunities to chase clout. There's always a new tactic you could try or a trending topic you could newsjack to get a short-term boost, even if it doesn't necessarily serve your business long-term. But he stays focused on the bigger picture and invests in content that will stand the test of time. Honestly, most entrepreneurs never feel like their content is perfectly optimized - that temptation to chase trends tends to get the best of them. I've heard similar philosophies from other successful creators and founders. The quest to keep up with constantly changing social media trends feels like a never-ending treadmill...even when you're seeing some results. There's always a new dance you could learn, a popular sound you could lip sync to, an influencer you could collab with for clout. What's been helpful for Jonathan is serving a specific niche community versus trying to appeal to a broad general audience. He knows he'll never please everyone, so by honing in on a focus, he has a sense of what's going to resonate and can invest his time and energy accordingly. Don't create for everyone, and don't create for what's currently trending, but what aligns with your existing business. The last piece is considerably easier to optimize.

3 bullets 3 bullets (dakota)

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Here's a post based on the key strategies and ideas discussed by Jonathan Goodman in the Uploading... podcast episode, written in a similar tone and format to the example provided: Most successful content creators: • Don't chase fleeting trends • Don't focus on vanity metrics • Don't expect overnight success They understand: • Content is a long-term investment • Providing real value trumps virality • Consistency and discipline are key Tailor your content strategy to your unique goals and strengths. Your dream business is within reach.

Framework To Build From Scratch

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Alright, here's a Twitter post based on the strategies discussed in the recording, following the style and format of the example: If I had to build a 6-figure online biz from scratch, here's the content framework I'd use: (This is exactly what @itscoachgoodman did to sell 200K+ books and build a 7-figure biz) To turn strangers into raving fans (who eagerly buy from you), focus on 3 key things: • Timeless principles over fleeting trends • Solving your audience's real problems • Building trust through valuable content So... How do you create content that builds trust and drives sales? By using the VSD Framework. It breaks down like this... The "V" stands for Viral Content. This content boosts your reach and gets people talking about you. Create content around: • Trending topics in your niche • Controversial opinions (backed by facts) • Eye-catching visuals and stories But don't chase trends endlessly. Tie it back to your core message. The "S" stands for Serving Content. This positions you as a trusted authority who deeply understands your audience. Focus on creating: • How-to guides and tutorials • Answers to common questions • Case studies showing real results Don't just entertain. Educate and empower your audience to succeed. Finally, the "D" stands for Depth Content. This is where you share your unique philosophy and worldview. Create content that: • Tells your personal story • Explains your "why" behind what you do • Shares your take on industry topics Don't be afraid to be different. Polarization creates loyal fans. Weave these 3 types of content into your strategy and watch your influence (and income) soar. Focus on timeless principles, not just flash-in-the-pan trends.

3 Success Strategies

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1. Measure What Matters Online business moves fast. It's easy to get distracted by vanity metrics. Likes, followers, and viral hits don't always equal real results. Jonathan Goodman says to focus on metrics that matter. For content creators, that's things like inbound leads, sales, and subscribers. These directly impact the bottom line. These key metrics take more effort to influence. It's easier to get likes than to nurture real relationships. But tracking the right numbers keeps you focused on real growth. When a metric becomes a target, it loses value. Don't chase hollow victories. Stay focused on what truly matters. The results will follow. 2. Master the Content Trifecta Resonant content is an art and science. You need to deeply understand your ideal customer. Know what makes your brand unique. Be willing to experiment with formats and channels. Jonathan Goodman says top creators master the "content trifecta": Viral content grabs attention. It sparks conversations and expands reach. These are bold takes and emotional stories that stop the scroll. Value content builds trust. It educates your audience and positions you as an authority. How-to guides, industry insights, actionable advice - these help your audience succeed. Depth content closes deals. It gives an in-depth look at your methods and frameworks. Case studies, product demos, comprehensive resources showcase your expertise and results. The key is knowing how each content type fits your strategy. Tailor the mix to your business priorities and audience needs. Strike the right viral-value-depth balance. This guides your audience through the customer journey. It builds lasting relationships that drive long-term growth. 3. Play the Long Game In the fast-paced digital world, overnight success is alluring. We see viral videos and breakout stars. We think that's the only path to success. But Jonathan Goodman knows true staying power comes from the long game. It's about consistency, value, and trust. Not chasing fleeting trends. Think of content like a savings account. Every post is a small but meaningful deposit. It compounds over time. The returns aren't always immediate. But the cumulative effect is a trove of evergreen assets. They continually drive traffic, leads, and authority. The key is timeless content that solves your audience's core problems. Don't get swept up in algorithm changes or social media fads. Double down on topics and formats that showcase your unique perspective. This doesn't mean ignoring trends completely. But rather than following blindly, put your own spin on timely topics. Tie them to your overall content strategy. Building a thriving online business takes patience and persistence. There will be setbacks and pivots. But play the long game with your content. Consistently deliver value. Nurture audience relationships. This is how you weather the ups and downs. It's how you emerge as an industry leader. As Jonathan Goodman's journey shows, success is rarely a straight line. But stay focused on your long-term vision. Measure what matters. Master the art and science of content. This is the path to an impactful, enduring online business.

3 Success Strategies v2

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Here are 3 strategies for success based on Jonathan Goodman's insights: 1. Think of content as a long-term investment Creating content as a creator or business owner? Treat it like a savings account, not a get-rich-quick scheme. As Jonathan points out, expecting your content to immediately fund your entire lifestyle is a recipe for burnout and chasing trends. Instead, take a patient, disciplined approach. Consistently invest time and effort into your content "savings account." Over the long-term, smart investments in quality content will pay off with compound interest. To get started: - Focus on consistently creating valuable content, not just going viral - Play the long game and avoid getting distracted by vanity metrics - Trust that putting in the work now will yield major dividends down the line Remember, those who build the most wealth are the ones who diligently save and invest over time. Apply that mindset to your content strategy for lasting success. 2. Solve real audience pain points Want to create content that truly connects? Dig deep to uncover your audience's most pressing problems and frustrations. Then build your content strategy around solving them. As Jonathan discovered, most personal trainers don't need to become insta-famous millionaires. They have more immediate goals, like earning an extra $500-1500 per month with a better schedule. By identifying and speaking directly to those real pain points, Jonathan was able to craft an irresistible offer and quickly gain traction. To apply this in your own business: - Interview your target customers to surface their key challenges - Mine online discussions to see what questions come up again and again - Analyze your competition to spot gaps you can fill with your unique solution When your content zeros in on urgent audience needs, you'll dramatically boost engagement and conversions. 3. Choose your game wisely In the content world, there are two very different games you can play: influencer/entertainer or business owner. As Jonathan explains, these paths come with their own rules, incentives, and success metrics. Problems arise when people conflate the two. To achieve your goals, you need to be crystal clear on which game you're playing. Are you mainly focused on growing a massive audience and landing brand deals? Or is your content primarily a vehicle to promote your own products and services? Neither path is inherently better or worse. But you need to choose one and fully commit to mastering those specific rules of engagement. For example: - If you're playing the influencer game, pour your energy into creating scroll-stopping content that hooks people in seconds - If you're playing the business owner game, design your content to build trust, demonstrate expertise, and guide people toward your offers By picking a lane and sticking to it, you'll accelerate your progress and avoid burning out from trying to do it all.

Episode Summary

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Jonathan Goodman, a successful entrepreneur, personal trainer, and author of 11 self-published books, has sold over 200,000 copies worldwide and built a multimillion-dollar business through content creation and understanding human behavior. In this episode of Uploading..., Jonathan shares his journey from personal trainer to online entrepreneur, discussing the four stages of content creation, turning self-published books into revenue streams, and adopting a balanced "seasonal" lifestyle. He also discusses his upcoming book, "The Obvious Choice: Timeless Lessons on Success, Profit, Finding Your Way," and his philosophy on understanding the different "games" in life and business.

Blaine Content Sample

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Mastering the 4 Stages of Content Creation Unlocked My Multimillion-Dollar Business, and Here's How… Just a few years ago, I was a personal trainer in Toronto feeling stuck in my career. Now, I've built a multimillion-dollar empire with 11 self-published books selling over 200,000 copies globally. The secret to my success? Understanding and effectively navigating the four critical stages of content creation. Here's what I've learned: 1. Chasing Trends is a Losing Game Early on, I realized that constantly chasing the latest trends was a surefire path to burnout without significant benefits. I call this the "parade problem." Instead of exhausting yourself trying to keep up with fleeting fads, focus on building a strong foundational understanding of human behavior. This approach ensures longevity in the online business world. 2. Tailor Your Content Strategy to Your Goals Not all content is created equal. Viral, value-based, and depth-based content each serve different purposes. The key is to align your content strategy with your current career stage and long-term objectives. Don't get caught up in vanity metrics like likes and followers. Instead, prioritize the metrics that directly contribute to your business success, such as inbound inquiries and conversions. 3. Embrace a Seasonal Lifestyle for Balance To avoid burnout and maintain a healthy work-life balance, I've adopted a "seasonal" approach. I alternate between high-intensity work periods and recovery phases, focusing on different aspects of my life—health, work, and family—one at a time. This strategy allows me to recharge and come back to my work with renewed energy and fresh perspectives. 4. Diversify Your Business Structure As my empire grew, I diversified my business into multiple arms, including coaching and software. I employ a "whales and minnows" approach, targeting both high-value and low-expectation offerings to cater to different segments of my audience. My books serve as baseline marketing tools and are structured with minimal administrative overhead, allowing me to scale my reach and impact without sacrificing efficiency. By mastering these four stages of content creation and applying these principles consistently, I've been able to turn my passion for helping others into a thriving, multimillion-dollar business. If you're looking to unlock your own potential in the online world, start by focusing on these key areas and watch your success soar.

1 most actionable piece of advice

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Focus on content that aligns with your long-term business goals.

Gregs LinkedIN Example

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Jonathan Goodman's $20M Personal Brand Playbook for 2025 1. Start with content (you're the expert) 2. Use AI to 10x content production (work smarter, not harder) 3. Build custom content funnels (automate your expertise) 4. Content becomes the product (scalable you) 5. 1:1 coaching becomes the luxury add-on Congrats, you've created an infinitely scalable personal brand Old model: time for coaching New model: content for money Key to winning: - Best content in your niche (your unique POV) - Slickest UX for your content machine - Strong community who love your brand - Knowing when to offer high-touch service 2020: "I'm an online fitness coach" 2025: "My content is my product" Tony Robbins has a $500M personal brand and a team of coaches. And "his model is my opportunity" You can take a slice of that $500M and build a mini version with like 2 employees and 1M content assets People always made fun of influencers. Especially in business circles. "You have to keep pumping out content. What kind of business is that lol". Not anymore. Scale with AI-powered content. Tech isn't 100% ready yet, but get ready. Might be one of the best businesses to be in. Happy building.

Questions Shownotes

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Here are 20 questions that listeners will learn by tuning into this Uploading... podcast episode with Jonathan Goodman: 1. What inspired Jonathan Goodman to transition from personal training to online entrepreneurship? 2. How did the book "Rich Dad, Poor Dad" by Robert Kiyosaki influence Jonathan's business mindset? 3. What is the "parade problem" and how does it relate to chasing trends in content creation? 4. Why does Jonathan emphasize understanding human behavior over following fleeting trends? 5. What is Goodhart's Law and how does it apply to social media metrics? 6. How does Jonathan differentiate between viral, value, and depth-based content in his content strategy? 7. What meaningful metrics does Jonathan focus on for measuring success beyond social media popularity? 8. How does Jonathan's "seasonal" lifestyle help him prioritize different aspects of his life? 9. What is the "whales and minnows" approach Jonathan employs in his business structure? 10. How does Jonathan use his books as baseline marketing tools with minimal administrative overhead? 11. Why does Jonathan believe adults often stop evolving due to a lack of focus? 12. How did Jonathan structure his client base to focus on his online work while maintaining a full-time job? 13. What is a "freedom number" and how did Jonathan calculate his to pursue his online venture? 14. How did Jonathan build an audience for the Personal Trainer Development Center through collaboration and content syndication? 15. How does Jonathan leverage his audience's needs to develop successful courses like "1K Extra"? 16. What is the role of Jonathan's books in promoting his software companies and generating ongoing revenue? 17. How does Jonathan structure his offerings to cater to different stages in his audience's careers while avoiding product cannibalization? 18. What is the concept of a business ladder and how do service business needs change at different revenue thresholds? 19. How does Jonathan prioritize scalable solutions for beginners to eliminate ineffective efforts and save resources? 20. What parallels does Jonathan draw between content creation and long-term investment strategies like Warren Buffett's approach?

Episode summary

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Jonathan Goodman is a renowned entrepreneur, author of 11 self-published books with over 200,000 copies sold globally, and a successful online business owner in the personal training industry. In this episode of Uploading..., Jonathan shares his insights on using content to grow a multimillion-dollar business, mastering the four stages of content creation, and turning self-published books into significant revenue streams. He also discusses his philosophy on personal growth, lifestyle choices, and the importance of understanding human behavior over chasing fleeting trends in content creation.

Lead Magnet Idea

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"Mastering the Art of Content Creation: A Practical Guide for Online Entrepreneurs" Description This lead magnet is a comprehensive guide designed to help online entrepreneurs create effective, engaging content that drives business growth. Drawing on the insights from Jonathan Goodman's interview, it could be packaged as a visually appealing PDF guide that covers the essential aspects of content creation for online businesses. Components: Introduction to Content Creation for Online Entrepreneurs Overview of the importance of content creation for online businesses, highlighting key points from the episode. Identifying Your Target Audience Worksheet with questions to help entrepreneurs identify their ideal customer profile and understand their audience's needs and preferences. Examples and inspiring excerpts from the episode to illustrate how to effectively engage with your audience. Content Strategy Framework Detailed outline of Jonathan Goodman's content strategy, differentiating between viral, value, and depth-based content. Visual representation of how to tailor content strategy based on career stage and business goals. Creating Engaging Content List of content ideas for each type of content (viral, value, depth-based), including examples like trending topics, educational posts, and in-depth guides. Templates for creating compelling headlines, hooks, and optimizing content for different platforms. Measuring Success and Avoiding Burnout Introduction to Goodhart's Law and the importance of focusing on meaningful metrics beyond likes and followers. Practical tips on setting goals, tracking progress, and adjusting strategy based on performance. Advice on adopting a "seasonal" approach to work and life to avoid burnout and maintain a healthy work-life balance. Scaling Your Online Business Overview of Jonathan Goodman's "whales and minnows" approach to business, targeting both high-value and low-expectation offerings. Tips on leveraging books and other content as marketing tools to drive business growth. Bonus Resources Curated list of tools and resources for content creation, performance tracking, and online business management. Exclusive excerpt from Jonathan Goodman's upcoming book, "The Obvious Choice: Timeless Lessons on Success, Profit, Finding Your Way." Visual Appeal: Use a clean, modern design with easy-to-read fonts and a color scheme that aligns with your brand. Include relevant images, icons, and illustrative charts to break up the text and make the guide visually engaging. Embed quotes from the podcast to reinforce key points and add credibility. Call to Action: Download Instruction: Clear steps on how to download the full guide. Invitation to Engage: Encourage users to join your private community for online entrepreneurs to access exclusive content, connect with other creators, and receive personalized support. Follow-Up Offer: Offer a free consultation or a discount on your coaching or software services to help entrepreneurs take their online business to the next level. Example CTA: "Ready to take your content creation skills to the next level? Download the 'Mastering the Art of Content Creation' guide now and start creating content that drives real business results! For more exclusive insights and personalized support, join our private community for online entrepreneurs or book a free consultation with our experts today." By providing practical insights and actionable strategies, this lead magnet not only delivers immediate value but also encourages further engagement with your content and services, helping online entrepreneurs build successful, sustainable businesses.

5 reasons why with a PS

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I self-published 11 fitness books over the last 15 years and sold over 200,000 copies worldwide. Here are the 5 non-secret secrets to turning your self-published books into major revenue streams: 1. Don't chase trends - Build a deep understanding of timeless human behaviors - Always be studying what drives people's core motivations - Avoid the "parade problem" of chasing temporary fads 2. Create different types of content - Viral content gets attention but doesn't last - Evergreen how-to content provides enduring value - Deep, unique POV content establishes your authority - Use the right mix based on your goals and career stage 3. Focus on metrics that matter - Social media popularity doesn't equal business success - Track things that directly impact revenue, like leads generated - Ignore vanity metrics that become false targets - Likes and followers matter less than inbound customer inquiries 4. Structure offerings to scale - Have entry level DIY products anyone can access - Provide high-end services for top clients who are ready - Promote affiliate products that complement your own - Avoid cannibalizing your products by spacing out your ladder 5. Play the long game - Treat content like compounding interest in a savings account - Invest in it steadily and thoughtfully over time - Resist the urge to go for quick, unsustainable viral hits - Build intellectual property assets that appreciate in value You don't need a big publisher's backing to have a successful book-based business. In fact, retaining full ownership gives you way more options. Ignore the hype around mega-advances and splashy book launches. Focus on creating evergreen assets and growing your catalog. Year after year. P.S. This Friday, I'm sharing the detailed strategy behind how I've generated over $1M in passive income from promoting just two software tools in my books - without any recent marketing. We only have 100 spots. If you want the blueprint for turning your self-published books into recurring revenue in 2023, join me here: https://lnkd.in/g3aDHjk8

Episode Notes

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SUMMARY OF EPISODE In this episode of "Uploading...", host Blaine is joined by Jonathan Goodman, a successful entrepreneur in the personal training industry and author of 11 self-published books with over 200,000 copies sold globally. The conversation covers a wide range of topics, including: Using content to grow a multimillion-dollar business. Mastering the four stages of content creation. Turning self-published books into significant revenue streams. Understanding human behavior over following fleeting trends. Building a strong foundational understanding to ensure longevity in online business. The importance of measuring meaningful metrics for success beyond social media popularity. Jonathan shares his philosophy on personal growth, lifestyle choices, and the concept of choosing between being a businessperson and working a typical job. The discussion serves as a valuable resource for content creators and entrepreneurs looking to build sustainable and scalable businesses. BULLET POINTS OF KEY TOPICS Content Strategy and Business Philosophy [15:30] Jonathan differentiates between viral, value, and depth-based content, tailoring his strategy based on career stage and goals. He emphasizes measuring meaningful metrics for success beyond social media popularity, focusing on those that directly contribute to business growth, such as inbound inquiries. Building a Scalable Online Audience [25:00] The conversation highlights the ease of burning out in content creation and the importance of building a scalable online audience. Jonathan discusses his journey from personal training to online entrepreneurship, leveraging his audience's needs to develop successful courses and products. Structuring Business Offerings [40:00] Jonathan has structured his offerings to cater to his audience at different stages in their careers, avoiding product cannibalization. He provides a foundational online fitness education course, a high-end mentorship program, and a streamlined software solution for program delivery. Content Creation as a Long-Term Investment [55:00] Jonathan compares content creation to a savings account, emphasizing the importance of long-term investment and growth rather than immediate returns. He and Blaine discuss the role of compounding in both financial and content realms, drawing parallels to Warren Buffett's investment strategy. Aligning Content with Business Strategy [1:05:00] Jonathan advises against trying to mimic viral trends when they aren't aligned with one's core business strategy, warning against confusing entertainment content with business-driven content. Blaine underscores the difference between viral content and effective, business-centric content that aligns with long-term goals. Goodhart's Law and Metrics [1:15:00] The discussion touches on Goodhart's Law, a concept stating that when a metric becomes a target, it loses its value as a metric. This highlights the importance of focusing on meaningful metrics that contribute to business success rather than vanity metrics like social media likes and followers.

Timestamps Trial

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Here is the timestamped overview of the episode, matching the style of the example provided: 00:00 From personal training to a $7M online business 02:37 Becoming more than just a personal trainer 04:32 Algorithms change but human nature remains constant 07:36 First steps to growing an audience online 13:34 Turning content into a savings account 16:43 Nurturing and converting leads with content 19:57 Importance of measuring the right metrics 22:47 Identifying customer pain points 24:06 Balancing content creation with business 27:39 Jonathan's "inflection point" in business growth 31:39 Overview of Jonathan's current business 36:01 Separating broad vs high-ticket offerings 39:22 Choosing your customers wisely 41:52 Where to find Jonathan and his new book Let me know if you would like me to expand on any part of the overview. I did my best to match the style, tone and format you provided while capturing the key topics covered in the discussion between Jonathan and Blaine based on the transcript.

About the Episode

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Here is a teaser for the episode matching the tone, style and format of the examples provided: Jonathan Goodman is the founder of the Personal Trainer Development Center, an education company serving over 200,000 customers in 120 countries. He has bootstrapped his business to $7 million in annual revenue while working remotely and authoring 11 books that have sold over 200,000 copies. In this episode of "Uploading...", Jonathan shares his journey of leveraging content, especially books, to grow a highly profitable business. He discusses the four stages of content mastery every creator must go through and provides actionable advice on turning self-published books into major revenue streams. Jonathan also dives into his content strategy and production process, explaining how he balances creating viral, valuable, and deep content. He emphasizes the importance of focusing on the right metrics for your business goals and playing the long-term game rather than chasing fleeting trends. Jonathan's insights will help any creator or entrepreneur looking to build a sustainable, scalable business around their content.

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