The professional landscape in the coaching industry is evolving more than ever, emphasized by insights from Alisa Cohn in today's podcast. Here's what we're seeing: - Escalating demand for seasoned coaches. With the increasing complexity in business environments, experienced coaches like Alisa Cohn are in high demand to guide leaders through transformational changes. - Lower enthusiasm for new or junior coaches. The steep learning curve and the nuanced nature of impactful coaching make onboarding and mentoring new coaches more challenging in a virtual setup. - A notable surge in the need for coaches skilled in 360 feedback and ego management. As organizations strive for more self-aware leadership, coaches who can navigate the delicate balance of feedback and self-perception are highly sought after. - Stable opportunities for coaches with strong personal brands. Alisa's success on LinkedIn underscores the power of a solid personal brand in attracting speaking engagements, client leads, and wider recognition in the coaching field. - An emerging trend where top-tier coaches are increasingly authoring books and starting podcasts to broaden their influence and share valuable insights on a larger scale. While the shifting dynamics present challenges, they also offer abundant opportunities for established coaches to expand their impact and for upcoming coaches to carve out their niches by specializing in particularly valuable skills. As with all market shifts, adapting swiftly and strategically remains key.

Embracing the Power of Content Sharing Reflecting on my journey from emerging coach to a thought leader, the transformative power of content sharing stands out. 🚀 The simple act of consistently distributing ideas, insights, and experiences has been pivotal. For me, it started small — with an email newsletter crafted on my laptop long before 'Influencer' was a term. ✉️🌟 The practice of sharing not only honed my writing but also built my confidence, enabling me to transition to platforms like LinkedIn, where the interaction was immediate and impactful. This wasn't about being the best writer out there; it was about being committed to sharing valuable content consistently. 📈 Every article, every post added up, reinforcing my reputation and expanding my network. More than that, it led to tangible opportunities: keynote speaking, high-value clients, and a heartening volume of feedback that fueled further growth. 🔗🗣️ Continuing this practice, whether through articles or thoughtful reflections, has been less about having a polished, perfect message, and more about genuinely engaging with my community. The compound effects of this approach? Profound. Never underestimate the impact of sharing a piece of your mind. It could very well be your stepping stone to your next big opportunity. 🌟💼 #Leadership #ContentIsKing #ProfessionalGrowth #ThoughtLeadership #ConsistencyIsKey

**The Unconscious Doubt Dilemma.** Every time I share stories about leadership coaching, I'm reminded of a standout moment that illustrates the transformative power of unveiling unconscious doubts. This brings to mind the story of a charismatic founder I worked with, who despite his outward success, harbored deep-seated doubts about his company's future. This unconscious skepticism wasn’t blatant, but it subtlely seeped into his decisions, notably in his inability to attract senior executives—a key component for scaling his business. What does it take to confront the shadows of doubt? Courage. For this founder, admitting these doubts was the first step. Facing them head-on involved recognizing how these doubts influenced his leadership and hindered the company's growth. We undertook a series of personal and strategic interventions, and the change was profound. Here’s where it gets interesting: Once he addressed these shadows, not only did senior executives start coming onboard, but the company also entered a significant growth phase. This wasn’t a fluke—it was the result of deliberate, conscious changes in leadership behavior. This story is a testament to the idea that as leaders (or anyone, really), addressing our deeper, sometimes hidden reservations can catalyze incredible transformation. It’s not about being perfect or fearless inherently but about the resolve to confront and work through our doubts. The power of addressing unconscious doubts – think about it in your context. Could this be the unlock you need? This is the conversation we dive into on the latest episode of “Uploading…” with Alisa Cohn, who sheds more light on such transformative leadership moments. Tune in to discover how these principles can apply not just to founders and CEOs, but to anyone aiming to excel in their professional journey.

If you're aiming to replicate the success Alisa Cohn has seen through her strategic content sharing and personal branding on LinkedIn, consider adopting these steps. They are essential for any entrepreneur looking to enhance their impact and reach wider audiences: 3 steps: Step 1: Identify your core message or expertise that distinguishes you from others. Determine what unique insights or services you can offer and articulate these clearly. Step 2: Engage regularly with your audience through consistent and value-driven content. Use platforms like LinkedIn to share articles, posts, and insights that reflect your professional identity and attract the right audience. Step 3: Leverage feedback and interactions from your content to refine your offerings and approaches. Pay attention to what resonates with your audience and adapt your strategy to incorporate more of what works. --------- Pro tip #1, consistency is key in building a personal brand. Make a schedule for your postings and stick to it. Pro tip #2, quality trumps quantity. Focus on creating high-quality content that genuinely adds value rather than posting frequently with little substance. Pro tip #3, use engagement as a tool for insight. Analyze which posts receive more attention and interaction to understand better what your audience prefers. --- Whenever an entrepreneur expresses concern about how to build a robust online presence, I ask them to focus on what they can share that nobody else can. It’s not about filling space on the web; it’s about crafting a clear, compelling voice that cuts through the noise. You may not be able to add more hours to the day, but you can certainly maximize your influence by focusing on strategic content creation and community building.

I don’t know who needs to hear this, but sometimes the hardest battles lead to the greatest victories! 🙌💪🌟 True story: when Alisa Cohn was starting to build her brand on LinkedIn, she faced her own share of challenges. The daunting task of reaching out, the fear of not getting feedback, and the uncertainty of sharing ideas publicly weighed heavy. It sometimes felt like she wasn’t making progress... Silence Silence Silence Silence You get the picture. During those early days, the recognition she hoped for didn't come easy. 😓 But perseverance pays off. Alisa kept pushing, kept writing, and kept engaging with her audience. She didn’t let the quiet moments deter her efforts. Then, the breakthrough came. She started receiving positive feedback, her articles caught the eye of major publications, and her following grew significantly! Now, Alisa is a renowned coach, published author, and an influential LinkedIn personality. She surpassed her initial goals and went far beyond! So, if you’re facing silence, if your efforts seem like they aren’t paying off—just remember to stay the course. Your breakthrough moment could be just around the corner. 🚀❤️ I’m rooting for you to capture your dream and maybe even outdo your own expectations!

"If I was starting from scratch as a coach or entrepreneur today... here's 10 strategies I'd adopt to build success quickly, inspired by insights from Alisa Cohn on our latest podcast episode: 1. Start with a strong personal brand on platforms like LinkedIn—invest time in sharing insightful content regularly to establish my expertise. 2. Craft and send out a regular email newsletter to keep contacts engaged and informed about my journey and offerings. 3. Engage a tech-savvy person to optimize my online presence and ensure professional presentation across all channels. 4. Actively seek out feedback on my writings and offerings, and use positive responses as a stepping stone to bolster my confidence and refine my approach. 5. Write articles for various publications to expand my reach and enhance credibility in my field. 6. Share brief, reflective thoughts and professional achievements on social media to encourage engagement and build a community. 7. Write a book or start a podcast leveraging my unique experiences and insights, using them as platforms to delve deeper into subjects I'm passionate about. 8. Use every speaking engagement or client interaction as an opportunity to gather testimonials and case studies that demonstrate my impact. 9. Develop a systematic approach to managing my time, ensuring I allocate dedicated slots for content creation, client work, and personal development. 10. Always be open to feedback and willing to address any blind spots, aiming to balance personal growth with professional impacts. Which of these strategies resonates with you, and what additional approaches would you consider essential?"

Many believe that posting frequently on LinkedIn will automatically boost their coaching business. They think regular posts will ensure visibility and engagement. 💼 Busy creating content day in and day out. 💼 Trying to stay relevant by pushing quantity over quality. ❌ They aren't engaging their audience meaningfully. ❌ They aren't necessarily building a strong personal brand. ❌ They aren’t converting followers into clients. Despite the common tactic, sheer volume of LinkedIn posts doesn't correlate directly with effective personal branding or business growth. 📉 “Successful coaches need to post on LinkedIn daily to attract clients.” This mindset overlooks the value of impactful, thoughtful content and genuine engagement. During our podcast, Alisa Cohn shattered this misconception, emphasizing that quality trumps quantity. 🌟 Instead of mass-posting, Alisa found success in sharing reflective, succinct thoughts which resonate deeply with her audience. This approach does more than just surface-level engagement—it builds trust and positions her as a thought leader, ultimately attracting higher quality clients and speaking opportunities. — So, the smarter strategy for coaches on LinkedIn? Focus on posting content that truly reflects your expertise and engages your specific audience on a deeper level. This method ensures your posts play a significant role in building your personal brand and converting followers into clients, rather than just adding to the digital noise. 📢

In 2007, Alisa Cohn started her first email newsletter. A simple way for her to share insights directly with her audience. It was rough. She wasn't confident in her writing skills, so the feedback she received was crucial. She took that feedback… and refined her approach. She continued writing, growing her confidence and her audience. Over time, this evolved into writing for prominent publications and a significant LinkedIn presence. … and it worked! Today her articles have helped her not only build an audience but also secure speaking engagements and coaching clients, substantially growing her business. 🚀 By persisting through her initial failures and continuing to refine her approach, Alisa unlocked substantial success, transforming from a cautious writer to a respected thought leader. The key takeaway here is to view each setback as a stepping stone. Each failure provides a wealth of insights for future endeavors. This mindset has been pivotal in Alisa's success. As she emphasizes: "Failing is not the end; it's just a part of the journey to finding what truly works." Failed attempts are not just inevitable; they are invaluable. It's our response to them that shapes our path forward.

"10 Insights for Thriving in Growth and Coaching 🚀 Every leader and coach, you embark on a journey that tests both your strategy and resilience: 1. Content Creation or Silence? ‣ Sharing your ideas can lead to unexpected opportunities. ‣ Content is not just information; it’s a gateway to engagement. 2. Systematic or Sporadic? ‣ Being systematic in managing tasks ensures consistency. ‣ Invest your time wisely, especially on platforms like LinkedIn. 3. Feedback or Isolation? ‣ Openness to feedback can revolutionize your personal growth. ‣ Being defensive blocks progress; embrace constructive criticism. 4. Hard Work or Ease? ‣ The path to success is paved with hard work, not shortcuts. ‣ Make time for what matters, even when it means pushing boundaries. 5. Mentorship or Solo Journey? ‣ Finding a mentor can accelerate your learning curve. ‣ Learning from others’ experiences prevents repeating mistakes. 6. Brand Building or Anonymity? ‣ A strong personal brand on social media enhances credibility. ‣ Your online presence can be your most powerful asset. 7. Grit or Give Up? ‣ High achievers cultivate self-belief and resilience. ‣ Every setback is a setup for a greater comeback. 8. Reflective or Reactive? ‣ Short, reflective thoughts can resonate deeply with your audience. ‣ Reaction without reflection can lead to missed opportunities. 9. Vulnerability or Guarded? ‣ Sharing personal challenges invites connection and trust. ‣ Vulnerability in leadership can lead to stronger team bonds. 10. Write or Hesitate? ‣ Writing helps crystallize your thoughts and shares your vision. ‣ Your words can inspire, challenge, and transform others. Embrace these insights to enhance both personal growth and professional leadership!"

"This insight reshaped my understanding of visibility and influence... My Content Continuity Rule: Observing patterns in professional growth, I noted this distribution: • 20% of your content will gain huge traction or viral status. • 5% might miss the mark completely. • 75% will perform moderately, maintaining your presence but not necessarily standing out. On the 20% of occasions when your content hits big, it’s thrilling - engagement soars, and your visibility spikes. On the 5% of occasions when it doesn’t resonate, it might feel like a setback. However, the key to sustained influence and credibility hinges on what you do with the 75% of your content that is steadily consumed. Meaning, the consistency of your average content solidifies your reputation over time. Leaders and influencers who are acknowledged in their fields make sure that even their average content delivers value and maintains engagement. They focus on consistency, ensuring each piece, no matter how ordinary it seems, aligns with their overarching message and brand. This consistent delivery builds a reliability factor with their audience, which fosters trust and deeper engagement. This trust and regular engagement facilitate higher conversion rates from content to business outcomes, like consulting gigs, speaking engagements, and collaborative opportunities. Essentially, they harness the power of their 'everyday' content to cement their thought leadership and authority. This rule extends across various professional landscapes: Social Media: Regular, quality posts build a loyal following more reliably than occasional viral hits. Marketing: Consistency in messaging reinforces brand recognition and loyalty. Networking: Regular interactions and contributions make lasting impressions more effectively than sporadic grand gestures. Always remember, the power lies in showing up consistently, not just spectacularly." This maxim demonstrates that while peaks in performance or visibility can be exciting, the true building blocks of success are the regular, consistent efforts we make day in and day out.

"Here's what I learned from Alisa Cohn on content creation: Crafting your influence through shared expertise, much like Alisa's journey from newsletters to a powerful LinkedIn presence and beyond, is all about putting the right pieces together. 1.📝 Start Small: Alisa began by sharing her insights in a humble email newsletter before digital platforms dominated. Sometimes, starting with small, manageable projects can set the stage for larger successes. 2.🛠️ Tech Assistance: Recognizing her limits, Alisa enlisted tech help to distribute her content effectively. It's okay to seek expertise outside of your skill set to amplify your message. 3.🔗 Feedback Loops: Leveraging platforms like LinkedIn for instant feedback helped Alisa refine her voice and approach quickly. Direct engagement with your audience can accelerate improvements. 4.📚 Leverage Every Medium: From articles to books, Alisa used multiple channels to broaden her reach and credibility. Don't be confined to one medium—explore different avenues to disseminate your message. 5.💭 Reflect and Share: Alisa found that sharing brief, reflective thoughts resonated well. Sometimes, the most profound content comes from simple, introspective moments that connect on a human level. 6.📈 Systematic Growth: Becoming more systematic in content management was key for Alisa. As your platform grows, a structured approach to creating and sharing content becomes crucial. 7.🌐 Build Your Brand: Consistent, quality content helped Alisa build a reputable personal brand. Remember, every piece of content contributes to how your audience perceives and trusts your expertise. Just like in content creation, remember the journey is ongoing. Consistent evaluation and adaptation are essential to keep engaging your audience effectively."