Entrepreneurial Optimism: "But to be completely honest, I think we were maybe both a bit naive in a sense, but in a good way where we weren't really thinking too far ahead and we were just like, okay, let's focus on now and what we can build now. And I don't know, I think we were both very optimistic that things would fall into place and thankfully they did."

Trends in Food Branding: "I mean, I think nowadays if you try to pick a beverage at Whole Foods or erawan or whatever supermarket, you're just overwhelmed with choice. And it all feels, I don't know, like there's something for everyone."

Disrupting the Pickle Industry: "Before people even tried the product, I think there was an initial immediate appeal with the brand from this demographic that we were targeting and, yeah, so I think even though it was a bit daunting at first to kind of come in as a new player and disrupt this industry that's been around forever, I think we were also excited to do something different and to kind of join the industry at the same time."

Importance of Marketing in Startups: "I think we took it super seriously from the beginning and I think we knew we needed to allocate as much time to content creation as we did to anything else in the business. And I think, like we mentioned, we knew at the very beginning, branding, marketing, that's what's going to push us forward."

Social Media Strategy For Branding: "Yeah, I think for feed, we wanted to kind of look like a portfolio. That's kind of how we like to think about it when people look at our grid, we like to kind of showcase what the brand is about, its images that represent what we stand for, our mission, the product, and then anything else."

Brand Development Insights: "We really took care of the branding, um, kind of building out the skeleton for what the company would look like, both aesthetically, branding wise, and also legally, like, making sure we have all our ducks in a row."

Challenges in Startup Growth: "And then it all kind of went to shit because, like, our entire cucumber order basically got ruined in transit."

Creative Marketing Strategies: "And I think that allowed us to come up with really fun ideas that were very low lift and cost us $0 and that ended up being effective for us."

Building Connections in Business: "And for sure, outside of even working with consultants, I think Leah and I, and something that we still do to this day is we'll connect with anybody in the industry who's willing to speak to us. And we did that from the very beginning when we were kind of like, oh, is this a good idea? Should we start, like, what do you think? Is this something we should do full time to now, meeting with fellow CPG founders and hearing about their experience? And whenever we meet with those people, we're like, what are some mistakes you've made that you have learned from? What are some things that you would tell yourself when you first started? What are some things that you think we should answer? What's something that you wish someone had told you when you were starting out? We always ask those kinds of questions when we're meeting with somebody that's in the industry."

Entrepreneurial Mindset: "And to, I think, not be so stuck on doing the things a certain way and to be open to change and open to, I think, to just be fluid if something doesn’t go this way, to be able to shift, pivot, and go the other way instead, and to not be so stuck on doing things a specific way, which I know that a lot of founders that we speak to can be this way."