Hey everyone, we're super excited to announce the launch of our Slack community for D two C pod. This is a space exclusively for D two C founders and operators to connect, share ideas, ask questions and support each other. You'll be able to engage with the best minds and operators and consumer and currently we're on a waitlist and it will open up the community once we reach 150 members. So apply using the link in the description and we hope to see you on slack. So before we kick off today's review recording, ive got one more for you. Keeping up your momentum this year starts with the right selling tools. And if youre looking to increase revenue, grow faster, build more pipeline, and close more deals, check out the all new sales hub from HubSpot. Youll be able to manage your whole sales process.

Plus my favorite part, the reporting, its super intuitive, powerful, and customizable. Plus the whole thing is powered by AI, so your teams can spend less time on tedious, time consuming stuff and more time on developing relationships. Also, no one likes a clunky platform that takes months to onboard onto, but getting set up on saleshub is really quick and easy. It's free to get started. The pricing will scale with your business, and with more than 1300 integrations and add ons, you can tune it to your exact needs. Visit HubSpot.com sales to start selling with sales Hub what's going on? DTC pod. Today we're joined by Yaseman Bhaktiar and Leah Marcus, co founders of Good Girl Snacks. So we're really excited for today's episode because we've been seeing good girl sax and hot girl pickles blowing up all over tick tock, Instagram, social media.

Uh, I remember when Ramon told me that we're having you guys on the show. Um, not only was he pumped because of the content that he's seen, but even the people that we talked to, everyone's seen your content. Everyone's like, oh, we've seen that all over tic tac. So, um, really excited for today's convo and I'll just let. Why don't, why don't we just kick it off? Why don't you guys give a quick intro, quick background about yourself and tell us a little bit about how you guys started the brand together.

Yeah. So, yeah, someone and I have been best friends for the last six years. We both went to USC and we met there and we're kind of just immediately stuck to the hip. Like, we haven't spent a day apart and we always kind of knew that we worked really well together, that we had complementary skills. And so once we graduated college and kind of went our separate ways, I went to work in a tech startup, like an avatar tech startup, and I was doing marketing there. And then yas was working in a perfume startup and then went into the art space, and we were both kind of really bored with our corporate jobs and started scrolling on TikTok a lot. And as a result, we were fed a lot of viral content all the time, and we started noticing a pattern where everyone was eating pickles. There was the chamois pickle trend, there was a chickle trend.

There was a pickle sweatshirt that went viral. And so we kind of also, as pickle fans, were like, there's a huge market here, and no one's doing anything to innovate packaging or flavors, but there's a cult following around the snack. And so yas literally texted me one day, and she's like, we kind of hate our lives at our jobs right now. Like, why don't we just start hot girl pickles? And it was almost an immediate, like, yes, this is a fantastic idea. Bought the domain on the spot for good girl snacks. And, yeah, that's literally the story. It was kind of crazy. People thought we were a little nuts for leaving our stable corporate jobs to start a pickle company, but the story works.

And the fact that we're best friends and kind of knew how we were going to grow it on socials before even starting was, like, definitely worked in our interest.

Yeah, and that's definitely something I want to talk about, because that's, you know, launching a brand is something that a lot of people go through in terms of saying, like, how do I quit my job? How do I start? What do I start with? There's all these different questions. So when you guys were getting started, you guys clearly had the idea, but what was then? What was the strategy? How long were you guys before you said you bought the domain? But then what did social strategy look like before you got to the point where you could, like, you know, quit your jobs and take this on full time?