Quick question to kick us off is how many people in this room have met somebody over the past two or three days that you felt like you've known? You've never met them before, but you felt like you've known them due to following them on social media, knowing their story, knowing their topic. Has anybody met anup? Yeah, that's really the goal of this session today is really how to build a humanized thought leadership brand. And we're going to be diving into LinkedIn content strategy to do a deep dive on LinkedIn. We'll touch on websites a little bit, but I wanted to call attention to this. We call it the speaker marketing flywheel. This is everything that you can be doing as a speaker, a thought leader online to build your brand, LinkedIn website podcast, whether that's hosting or being a guest on a podcast, exploring paid ads, writing books, social outside of LinkedIn media and press, writing newsletters, and then doing of course, direct sales outreach. The learning outcomes of these next 45 minutes are threefold. To develop a speaker specific content strategy, we call it the step framework.

We're going to do a deep dive on your LinkedIn SSI score, your social selling index, and then we'll dive into websites. The 10 must have elements of any keynote speaker website. But before we dive in, who are we? Why am I talking to you today? Who is speaker brand? We've been doing this for six years now and in the past six years we've driven seven figures in speaking revenue, mainly due to online marketing tactics. We've supported over 120 keynote speakers, developed nearly 200 million social media impressions through about 10,000 social media posts. We've developed 35 speaker websites and brands. And this is what I'm most proud of is the speakers that we've helped work with one on one. We've saved them hundreds of hours, given them their time back, allow them to have peace of mind, to spend more time with family and really offload everything social. And three of our strategic partners, Gotham Artists is a top speakers bureau and talent agency.

I've sat as their fractional chief marketing officer for three and a half years now. Impact 11 is a speaker accelerator community based out of Detroit. And then another partner of ours is Amplify Publishing Group, a hybrid book publishing company. I'll dive into the meat of everything, the speaker content framework. So we developed this in 2020 and this really is tried and true. And it's five content buckets. Yes, the P is doubled up. We have S storytelling, T thought leadership, E engaging content and then The P is personal and promotional.

And the goal of the Step framework, the goal of a balanced content mix is really to create a well rounded, humanized thought leadership brand to build that know, like trust factor and like I mentioned, really translating that online presence into in person and create that strong first impression no matter who you're meeting with. Let's bring the framework to life. First and foremost, storytelling content. Arguably the most important thing that you can do is share your story, of course, tie it into thought leadership and actionable lessons. And it's something that at Speaker Brand we're extremely passionate about and extremely passionate about sharing and helping thought leaders like yourself share your personal stories and experiences. So that's the first bucket here. And especially getting vulnerable, getting open, transparent, telling stories of you handling adversity, overcoming challenges. Those just resonate incredibly deep on social media.

And if you are hesitant to share more on the personal side, another great way to share stories is famous, historic, celebrity, pop culture stories. But just to make sure there's a through line to your content and to your brand. And last but not least, anything that's real time trending, of course, like the Coldplay last week, I've never seen anything go that viral. But if you could, you know, create a story or tie that into your brand, those news jacking moments really have a high chance of virality. Two examples here, ironically enough, both focused on Amazon and that is just a total coincidence. But here on the left, this speaker is Trent Gillespie. He's an AI keynote speaker and background on our work and how the story came to life is at Speaker Brand we hold content interviews almost like a mock podcast, but we want to help speakers go deeper, get honest, get vulnerable. And this story came directly from a content interview with one of our account managers.