The Importance of Balancing Art and Science in Marketing: "If you do have a notable blind spot or gap, you're gonna wanna make sure that you do what you can to at least make it less of a weakness, it probably won't become your biggest strength."

"The Ingredients for Success: One of the biggest things is really striving to be a generalist."

The Power of Being a Generalist: "So it's good to have a specialty, but at the end of the day, you really need that horizontal learning. You really need to know a lot about a lot because it helps us in terms of our ability to be a really avid learner and to get up learning curves that are steep and to be really creative problem solvers. So the power of being a generalist is probably one of the biggest things."

The Role of Curiosity in Scaling Marketing: "Curiosity is actually the opposite of fear, and our brains are wired for fear. So if we're doing something new and particularly if we're, like, highly incompetent at it or consciously incompetent as we can talk about. You know, you're fearful. You feel embarrassed. You feel weird. But the folks who are most successful in this space, they just really embrace that and and they embrace the learning and they strive to just stay in a curious state and let go of the fear side of things."

The Importance of Balancing Art and Science in Marketing: "I think this whole way of leaning into the art skills or the science skills and knowing when to lean into one or the other. And I think your whole approach with storytelling of bringing art and the science in it is a great example of that. You know, you can't tell great stories without both. And that's really true in marketing overall. And so successful marketers know that, and they know when to lean into this or that skill on either side of that range."

Empathy in Marketing: "If you're staying truly close to your customers, if you're really putting your customers at the center, you are not assuming what they want or need, but you're really avidly and continually listening to what they want or need. And that is really where empathy comes in."

The Power of Empathy and Research in Building Brands: "On the training and coaching side of things, One literal example would be this organization that we recently were doing this art and science workshop for and just the way in which they were able to step out of themselves and step into each other's seats to really see the different gaps and strengths. And they were coming out of their worst year in their retail global history and into their best year, and so much of it was gonna rise and fall on their ability to be cohesive with one another and their ability to really exercise empathy and show value to their franchises, which really are the ones who run the business."

Brand and People Challenges: "primarily, people are coming with either brand challenges or people, aka leader, challenges or both. So on the brand side of things, this would be an organization that perhaps has never codified who they are as a brand."

The Power of Coaching: "So that to me is just one of these, like, blossoming empathy examples, and also an example of just where coaching just helps people unlock."

Relationship with Fear and Courage: "We need to understand whether we're sitting in fear mode and if we are pushing ourselves from that into our curiosity and our courage."

Overcoming Fear: "Lastly, I sometimes, this may sound a little silly, but, I will sometimes picture fear as a physical thing. I pictured as kind of this bold up, like, dark shadow that is kind of amoeba like, and I will picture it, and I'll say, okay, fear, you know, there you are. And I'll invite it to sit down next to me, listen to what it has to say, And then I'll say thank you and tell it to go away. Does that sound crazy?"

Scaling the Heights: "When something goes wrong, don't look at it as a failure, but rather, what did I learn? Dust yourself off and go again, knowing that learning will get you further than before."