Hey guys, it's your host Blaine here and today we've got some great news. We're launching a brand new private community for uploading and it's all about building your personal brand the right way. The community will feature access to some of the world's best content creators, some of who you've heard on uploading and more to come. The best news, this community is absolutely free to join, but there will be a vetting process to make sure that you're serious about your content and personal brand and you're ready to support others. So if you want to scale your content, boost focus, stay consistent, grow your personal brand and connect with other top creators, make sure to apply at castmagic IO/upload dash community. We'll drop the link in the show notes and hope to see you there. All right, so I guess, yeah, like even before we get started, let's just catch up a little bit.
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The Personal Brand Blueprint
Speaker
Blaine
Speaker
JT Barnett
00:00 Exploring creator-led and business-led content strategies. 05:35 Consulting boosts organic sales through effective strategies.
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“The community will feature access to some of the world's best content creators, some of who you've heard on uploading and more to come. The best news, this community is absolutely free to join, but there will be a vetting process to make sure that you're serious about your content and personal brand and you're ready to support others.”
“There's the creator side where you are the creator building your business, you're trying to figure out the strategy and you're able to turn that content into your business. And then there's the other side where you're running a business and you know that, you know you can create content. You want to put out founder led content, but you know you can grow even faster by bringing in a creator who can like really, you know, be able to scale up your content initiatives alongside you.”
“I went from being a pro athlete to getting into content by posting workouts. I saw TikTok coming out. I went really hard on TikTok and just really fell in love with the platform as a consumer.”
“Not only is TikTok like a fun platform that I really love consuming on, but it actually can sell product for people like I have a consumer brand telling me now that she just sold more product from a single TikTok that was organic than a day that she aired on one of the biggest shows on television.”
“You might actually have the ideas, but when you go to film it, you just don't know the technique, you don't know how to edit, you don't know how to create in an actual capacity. Even if people have ideas, they need makers, they need people to do it. There's something really missing here where brands are going to need these creators, and creators also want these kinds of jobs to work within companies.”
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How have you been?
What have you been up to? What's, what's the latest in your life?
Dude, latest in our life and both of our lives is we're both husbands now. But that's, that's definitely the biggest update. Nothing, nothing, none of my work stuff will compare to that moment, which is really cool. So that's the biggest update in terms of what I'm up to right now. For those that don't know, I run a company called Creator X. We're basically a modern day recruiting firm for brands to hire content creators in house. The thesis that I have is that every company that wants to be relevant within culture right now needs to understand how to do social media well in an organic sense rather than being a paid sense because we're so inundated with ads that now you need to be able to watch the content without people paying for it to be watched. So the way that I think companies are going to do that is first and foremost I think they're going to look to find people that really understand how to make content.
Well, that is usually content creators. And so I think we're living in a world now where a lot of companies are going to try and hire content creators on their team. And so we act as the recruiting firm and it's a bit of recruiting, it's a bit of recruiting and a bit of consulting. We act as the first consulting to get you clear on what your company is looking for in a creator and like the content you should be making. And then we go out and find those creators for you, for you to hire as either employees or part time. 1099 to make content for your brand account. So that's what I spend the majority of my time doing. Happy to give background on me or whatever too, but stoked to chat.
Yeah. And one of the reasons I was super excited for this convo is like obviously getting so far into content, there's a couple ways to do it, right? Like there's the creator side where you are the creator building your business, you're trying to figure out the strategy and you're able to turn that content into your business. And then there's the other side where you're running a business and you know that, you know you can create content. You want to put out founder led content, but you know you can grow even faster by bringing in a creator who can like really, you know, be able to scale up your content initiatives alongside you. So I think both of those topics are like super right on the money and where we're going to be focusing the convo. But I'll go ahead and give a little background about, you know, you today's convo and then we can actually just jump right into it. So as you mentioned, JT is the founder of Creator X where they connect brands of all sizes, some even major ones that I don't think JT shouted out. But brands like Microsoft, Skechers and Nissan Power tap into the power of creators to grow organically.
So JT himself is one of my favorite creators, which is why I wanted to bring him on. I think his, his style is super approachable but also very informative. Right. There's a lot of creators who you see and you're like, they're chasing trends, they're not putting out what feels authentic. But like, I think JT does a great job himself as a creator and also knows the creative strategy behind how to run all this. So in today's episode we're going to be breaking down how and why to partner with creators to grow if you're a business, the most impactful strategies and trends for crushing it on Instagram, TikTok and LinkedIn in 2025 and JT playbook for building a sustainable six figure business as a professional creator. So with that, JT officially welcome to this recording of uploading and yeah, why don't we break it off? Why don't we kick it off from there? So you started with $0 in your bank account and you built a seven figure business in less than a couple years. So why don't you just tell us how it happened for you?
So the quick gist that I Think people need to hear is I went from being a pro athlete to getting into content by posting workouts. So I started filming all of my workouts after I was playing, and I realized, wait, I love making content, but I don't want to be a personal trainer forever. So I would love to get into the business side of things as possibly possible. I saw TikTok coming out. I went really hard on TikTok and just really fell in love with the platform as a consumer. I think a lot of people in here that I'm 32, a lot of people in here that are my age. During the pandemic, TikTok was a thing that they were like, what's going on with this? Maybe I'm having a little bit more fun consuming on this than I am on Instagram. And I had that experience, jumped on TikTok, started seeing some things perform really well, and was like, okay, this is going to be something that everybody's going to use, so how do I make a bigger play on this platform? So I decided to start a content creator house for TikTok creators.
So we put a bunch of people in a house together. We filmed it kind of like MTV Real World, like a docu series style of random people in a house during the pandemic. And it had a bunch of success. We went from zero to a million followers in two months. And because of the growth of that success, E News and Business Insider and a lot of major publications started doing stories on us. So then once we had those stories done on us, companies came to me and were like, can you teach us how to do TikTok? We saw your thing in E. News. We saw the Honey House, which is that TikTok house.
Can you teach our company how to do this? So the first brand that I went and consulted for was Poppy. I'm sure a lot of you guys know who Poppy is, because now they're much bigger than they were when I was starting with them. But we essentially went in and built Poppy's content strategy. So they're organic. TikTok, organic Instagram, just how to resonate with an audience online without needing to pay for it. And through Poppy's video, where the founder was talking about airing on Shark Tank and what her product was, she ended up selling more, more, more cans of Poppy than the day that she aired on the show. And so that, for me, was like an aha moment of, not only is TikTok like a fun platform that I really love consuming on, but it actually can sell product for people like I have a consumer brand telling me now that she just sold more product from a single TikTok that was organic than a day that she aired on one of the biggest shows on television. And so she made introductions to a lot of her friends of, can you consult for other people as well? So I started this consulting firm.
So that was what got me into doing TikTok strategy for brands. Through that, I started realizing a lot of people have the strategies, but they don't have the people to do it. So, like, even people that are listening to this, like, you might actually have the ideas, but when you go to film it, you just don't know the technique, you don't know how to edit, you don't know how to create in an actual capacity. So I, then I started, it started becoming really clear for me that, like, even if people have ideas, they need makers, they need people to do it. And that's really hard to find because no Creators go on LinkedIn, no creators go on Upwork, no creators go on indeed. They just don't go and look the same way that you do as a, as a traditional recruiter. So I just saw, like, there's something really missing here where brands are going to need these creators, and creators also want these kinds of jobs to work within companies. So why don't I go and be the person that can match, make and pair the two? And so that's what we do today.
So we do, we do the strategy still for companies that need organic content strategy, it's not just TikTok anymore, it's all platform. So if you need YouTube, if you need LinkedIn, if you need TikTok, we do content strategy organically. And then the second thing is, if you're actually looking to build that team, we'll go out and find those people for you and help you, like, really build that team.
So getting into organic strategy, the one thing you just mentioned was you were like, this girl created that founder piece of content and it sold more than like, her big day on Shark Tank. So why don't you tell us about, like, why is that in particular, like one type of piece of content that everyone should be creating? And yeah, why don't you just talk about that particular content format and why that it makes it so it's content that people want to watch.
Yeah. Okay, so her, the video that she made was a green screen, which I'm going to talk as if people in here have no idea about content. But green screen is where there's a visual background behind you and then there's like your head talking in front of it. So with her, initially, we were actually like filming these viral ideas. None of them worked. And then I was like, okay, wait, maybe we need to lean into your authenticity, your own story. Your like, the unique angle that you actually have on this product, which is she was pregnant when she started. She ended up going on Shark Tank.
She got a deal with Mark Cuban. And I was like, you have a very. And like, she had started the product because of a pain point. She had like a lot of gut issues. And she ended up creating this in her. Off in her garage. And so I was like, maybe you need to. TikTok is a platform for.
Of authenticity. Maybe you need to lean really into that authenticity of like, what actually got you to here. So why don't you do a green screen, put a photo of you on Shark Tank behind you, and just talk and literally talk like you're talking to a friend. It doesn't need to, because anybody that starts content, you're like, how do I say things? Da da, da, da, da, da. It just becomes a little bit chaotic. And the easiest way to think about it is talk like you're talking on a FaceTime to a friend, especially on a platform like TikTok. Cause that's the way you talk most authentic. So that's what she did.
She literally went on. Hi, my name's Allison. Yes. I got a deal on Shark Tank. And we. I started Poppy. And the reason why I think that works is because we. We get.
We get content fed to us that is so polished and perfected and inauthentic that I think TikTok came out especially at that time and was the polar opposite. They really incentivized people to be as raw, as off the cuff, as natural as possible. And it was like a refreshing thing for everybody because we had seen such different content for so long. So I think that's why that works for anybody that wants to start something like that, especially on a platform like TikTok, where that still is incentivized to be raw and off the cuff. I really do think that you just getting on and telling your story in your own way is a way to get an audience to actually resonate with you and your ideas and what you care about in a pretty low barrier to entry.
Yeah, jt kind of piggybacking off that. Right. I just sent something in the comments, which was a newsletter that you did on the steps to make your first hundred thousand dollars as creator. Right. And the first thing you say is to pick A platform. So you know a lot of people who are like listening and when you're creating content it might be overwhelming, right? There's so many platforms to choose from, there's so many topics to talk about. Like how do you get started? How do you pick a platform that's right for you? Is the platform TikTok? Should you be on LinkedIn? Like how do you decide where to start?
There's always. So there's moments where there's like really big opportunity where it's like people are, there's there where the supply and demand is off kilter, where there's so much opportunity for you to be there. And that was TikTok three years ago. So like if you were on TikTok in 20, 19, 20 and 21, there was very little people posting but so much people consuming that it was like you had a real chance of getting a hundred thousand views within your first five videos. It's so much harder right now. And across the board on many different platforms there's less of that opportunity than there was three years ago. But saying that I still do think that there is a. There's a couple different places where there's opportunities.
One is LinkedIn, literally LinkedIn video. Right now they're just starting to really push video on LinkedIn. And so if you're somebody that creates business minded content or a lot of probably founders listening to this, if you're a founder going and telling your story about your brand and what you're trying to build, they're really pushing video on the platform. And most people that Even thinking about LinkedIn is used for work. So most of the people don't post because they don't want their colleagues to see them. Beyond that, the people that do post, it's usually you're posting accolades or posting big moments of your career that are updates for the your work colleagues. So there's like even less people that are posting video trying to build an audience. So I do think that there's an opportunity there and there probably will be for some time for people to go and create video on LinkedIn it's less of an opportunity than it was on TikTok because of there's not as many people consuming.
But I still think for the founders that are out there, LinkedIn is a great opportunity to know where you should go. I always ask people like what do you enjoy the most? Where are you, where are you consuming the most yourself? And where do you feel like you would naturally fit in with the way that you create? So if you like review. If you like consuming on X and you like writing a lot, I would go and try and create on x or on LinkedIn rather than going and trying to be a tiktoker. If you like creating video and you're long winded and you really like telling stories, I would consider going and creating on YouTube or podcasts rather than going and trying to be an X creator. So I think you gotta just ask yourself, like, what's the stuff that I enjoy? What do I feel like I'm good at? What are my, what's my natural skill set? And then that's the step that you take.
Yeah, I think LinkedIn is super interesting at the moment. Like what you're saying in terms of videos, like, right, right on it. Just anecdotally, even the stuff that we've been doing. So you know, kind of what our content strategy for video has been recently has been basically doing these interviews with you. Right. Or people like you. And then what we do is rather than just chop up clips to try to make them make sense, we'll kind of watch the interview, see what works, and then go back and rerecord hooks and then combine that into a video. And I just did one of these last week and it did like 600,000 impressions on LinkedIn and it like blew up.
And it was if it was a piece of content that felt good, it felt like I was like sharing something value. And you know, when you're like having a conversation, there's so many moments and like getting the perfect clip is often like hard to do and it may be hard to find. But if there's a bunch of value being said and you can go back and you can maybe rerecord the hook and the way you're framing the question, you tee it up for the person creating like, that's just a strategy that I've been using that I've been seeing success with on LinkedIn. So for anyone who's listening, you might want to want to give that. That.
I actually like that. I think this, this is going off off topic maybe and diving into what you were just saying a little bit more. But one of the things that we've been testing lately is I do a handful of podcasts and a lot of the podcasts I'm talking about the same kind of subjects, but I say them in different ways. And so my editing team now is going back to multiple different podcasts and looking at the ways that I've said things and making one video by pulling 5 seconds from one 15 seconds from another, 20 seconds from another, and then like you said, putting a hook at the beginning, and then it going into multiple different podcasts all around the same topic and kind of piecing it together like a remix of some sorts.
Just I feel like, no, it's, it's super cool. And I think it's just, I think your first point was sort of like, you want to go where the attention is and like, you kind of have to do some different things to stand out. Right. And you know, when podcasting became a big thing, everyone was just like grabbing a simple clip, posting it, and when no one was doing that, that was performing really well. But now, like you're saying there's a little bit more competition for attention, so you want to just be more thoughtful about like the content you're putting out, make sure it feels authentic to you. And you can test a couple of different formats. So that one's a really cool idea of what I've been saying has worked for me. And I'm sure, you know, everyone in the audience has a couple other good ideas as well.
The next thing that you were talking about was engaging with your niche. Right. Give it like, let's just use the example of like LinkedIn or TikTok. Let's say, like, we want to get started on one of those platforms. What do you mean by engage with your niche? What do you, what do you have to do and how does that help you grow as a creator? That's getting started out.
Yeah. So if you start with zero followers and you're trying to build an audience and you now know, okay, I want to be in the fitness community, the first thing that I think people should do is go and get inspiration from leaders in that community. Whose accounts do you really enjoy that you could see yourself being somewhat similar to? And I don't think, I don't think of it in a way of like, let's go copy that person. I think of it like, let's go and make friends with everybody that's in their audience. Because if that person has an audience of fitness minded people and you love their content, there's a really good chance that that audience is also going to be the audience that you're trying to get to follow you and care about you. So I like to look at it as relationship building. I think you go in the comment section, I think you actually jump in on comments. Comment sections are like, it's like being at a coffee shop and everybody's talking about some single topic and going around and saying, hi to people and being like, let me jump in this convo, let me jump in this combo.
So I look at comment sections where somebody's answering, somebody's asking questions. If you actually are a fitness professional and you know the answer to that question, jump in that comment section and answer that question for that person. If you answer four or five questions in a comment section, then anybody else is going and looking through the comments and they see one person answering five questions with legitimate answers, there's a really good chance that those people are going to click on your profile and go and see what you're about. And that's the game. You're trying to get people to actually care about you in an authentic and genuine way where they actually want to spend time on your profile. So I think the first thing you do is you find somebody, you go jump in their comment sections, you give real love, you give real love to them, who's making the content as well, for them to be like, yo, who is this person? Let's pay attention to them.
Yeah, and kind of like jumping away from there. One thing you just mentioned was like, the profile, right? And I know you have like a framework for optimizing a social media profile because like, you're saying you're commenting now, someone might click on your profile, they're going to see who you are. How do you optimize a social media profile for, you know, growing your personal brand or your content?
What do you say? Optimized? Do you mean like bio and stuff like that?
Yeah, it's like, I think you had an example on your Instagram or whatever where you would pin a couple different things, like up top, like, about me or like on your LinkedIn, right? Like you structure it with your headline and your cover image and all that sort of stuff so people are going to know what you're about.
Like how exact about that. That's the, that's the line. So your profile needs to give, give off exactly what you're about for anybody that comes onto it. So you don't need to overthink it. I think that there's a lot of, like, there's. We're very deep in the, like, nuance of strategy with organic content. People are posting things about like, you need to post at like 11:27am every day. I think that that's, I think that that's a little bit too detailed and I think that that pulls away from the actual energy of enjoying creating.
But what I will say is just thinking about communication, when somebody goes to your page, if they don't know what you're about, how do you expect them to follow you? So you need to actually, you need to make it as clear as possible what you stand for, what they're going to get by coming to your profile and following you. How they can partake in anything that you're about. Like if you, if you're a business and you're selling a product like writing in your bio, buy you can get my product here or click the link to, to find more. Like just making it clear communication, how people can actually understand more about you. And then what you were just saying. Blaine of the pinned posts. Pretty much every platform that has short form video now even LinkedIn which is in written style allows you to like pin 1 to 3 of your posts to the top of your profile. What a lot of people do is they pin their highest performing content to show as like a way.
Like this is the things that I've done. What I actually think people should do rather than trying to show their highest performing content is pin three different things that may that are like about you. So what I pin is like a who I am video. The next one is like a what my company does. And like the third one is like how I can help you. So it's like three different styles of informative videos that right when people come on my page, it's like a, it's like a banner that people can click on and that becomes informative to them that they watch. And it doesn't matter if those videos get a ton of views. It can get viewed by the right people who then know who I am and then actually get to decide if they want to work with me or hang out and spend more time on my profile.
Sweet. So now that we've like optimized our profile, we're kind of engaging in the comments. You know, you also have this thing about creating a signature series. Why don't you tell us a little bit about what is a signature series? How do you come up with one? And why would it like why is it a good thing to do.
The same way that you were talking before of like everybody needs to be able to stand out. Like the, what most people do when they jump on a new platform is they go and look at what everybody else is doing and then try and do that. And I think that there's, there's good in that, in like the sense of like seeing what's performing to get information from it. But what you really want to be known for is something that people can talk about. You in your own unique way. So going and trying to copy somebody else verbatim isn't going to get that for you. And what I mean by a signature series is a recurring piece of content that has, like, multiple parts to it that gets people to actually want to watch the next one, which makes them follow you. So if it's like.
If it's like, one of the brands that I think has done a good job is Immy Ramen. I know there's probably a lot of CPG people in here, and so Immy Ramen is like a cup of noodles brand that they started this, like, Ramen on the street, where it's like a creator going and interviewing people and talking about, like, heartfelt moments in life in a way that is unique. It's like part one, part two, part three, part four. And, like, if people watch that one video and they see part four, it makes them go, oh, wait a minute, I want to see part three or part five. So this will make me consider following them. And so what a signature series is for you is you got to think of what is something that's unique to me that I would enjoy creating, that I think my audience would enjoy consuming, that I can redo multiple times over and over. And for your. What it does for your own personal wellbeing and your team's wellbeing is you also get better at it each time.
And you're not waking up being like, what am I filming today? You wake up and you like, okay, we're going to do number seven of this series, and tomorrow we're going to do number eight of this series. So it just makes it a little bit easier and gives a little bit more structure. So, yeah, I think you should really try to develop your own signature series.
Yeah. And I think it just goes back into, like, what you were saying about building a content strategy.
Right.
Like, if you've got a signature series, it makes it a lot easier than waking up and being. Scanning the Internet and seeing what else is working and then being like, oh, let me try to fit my content into that framework. And then it's like you're starting from scratch every single time. Whereas when you've got a signature series, you. It's like you're getting better and better and better. And not only that, your audience, rather than starting from zero, is actually becoming more familiar with you. They know people are.
Yeah, let me give everybody an example, just because I know a lot of people probably know the Costco guys that are like, we bring the boom. They literally went to Costco and started saying that word boom for 50 videos, maybe even more than that, before they started really popping. And now they're on Jimmy Kimmel and Jimmy Fallon and like, all these, they're like massive, massive, massive creators now because they created that signature series of them going, doing Costco reviews and creating different content around it. And so it's just like, I promise you, if you go and look at any creator that you follow, the reason why you follow them or the reason why they're so big is because they had one thing that they did consistently that ended up getting traction, and it might be their, like, fifth iteration of a series. Like when we do, when we do content strategy with brands, I try to create three or four different series for us to try consistently. And it's like, Monday we film series one, Tuesday we film series two, Wednesday we film series three, and like, we run with these for the next two or three months to see which, which one hits and then we change the other two that don't. So, yeah, dive into your own series.
Cool. And then I guess, piggybacking off that, like, when you've got a signature series, you've got baked in consistency in some way. But why can you tell us a little bit about consistency, why it's important as a creator, and how you kind of avoid burnout? Because I think we've all been there, everyone's been there. It can feel super overwhelming. You're like, oh, my God, I have to create today. I've got to publish something. Like, why is consistency important? And how do you stay away from burnout?
I think the metrics is what really throws people off and gets people to stop. So the way that I think about it is, like, you got to really find intentionality with the content that you're creating. And if that's like finding purpose in it, helping somebody, if that's like you really enjoying making it yourself, if that's like it allowing you to express yourself in some way. You gotta find something beyond the vanity metrics that gets you to show up and create every day because you don't control the algorithm. And there's not one creator that's been that's big that has not gone through up and down dips of their content, really performing and then not really performing. And so I just think that the way to stay consistent is to, like, find enjoyment in it and whatever that is for you. If that's like you and your team, if you do have a team that you're creating with, collaborating together and in that room While you're creating, just really finding fun in it and, like, really, like, hyping each other up and making each other feel good about what you're creating before you even press post. That's something that I think is important.
Or if it's you and you're a solo creator, it's like you. What I try to do is, like, I try to picture the person that I'm helping on the other side of the screen that I'm making content for and being like, even if one person sees this, if they. If one person sees this and gets stoked on it, then I'm going to feel good with it because this is like, I'm actually helping somebody. So I just think you need to really lean into more of, like, why am I doing this? And what's the other things, aside from the final outcome that could help me get through the day to day?
Yeah. One of my favorite, you know, ways of thinking about it is like, when. When you can have something other than just, like, the pure numbers that helps drive you as a creator, it becomes a lot easier, right? Because then you're not as focused on, like, oh, like, that content didn't perform and like, now I'm like, down on myself. It's like, no, I actually enjoyed making that. Maybe one person saw it, maybe I didn't see it in the numbers. Because you just, like, people who are consuming your content, they just become numbers to you, and it becomes hard to realize. But, like, if you're enjoying making that content, if you're proud of it and it's gonna. If you think it can even help one person put it out, stay consistent, and over time, that'll be the best way to grow.
Wait, before you jump to the next one. Perspective is really important with that because I think we lose sight of how big size audiences are. And I think if anybody here that is listening to this were to get a call and get invited to an elementary school classroom or a high school classroom to tell your story and what you're up to and be interviewed by a teacher for a room of 25 people, a lot of people would be like, oh, shit, that's. That's like a pretty big deal to me. To have a college class or a high school class getting interviewed, that's 25 to 35 people. But when you see 25 to 35 views on a video, you literally think you are a failure at life. And I think the perspective is important because even on a bigger scale, if you get 10,000 views on a video and you're like, okay, this is all right, but I want a hundred thousand. Ten thousand views.
Is a professional sports team, full audience, you know, So I just think there's a real perspective that needs to happen. And I think if more people spent time really thinking about, okay, I might have gotten 375 views on this. But if these 375 people are diehards about this content, this is going to improve and this is going to get better. And I can feel really good with what I'm doing. So I think I really try to push people to just, like, like, practice that perspective of the viewership.
Oh, a hundred percent. And, like, one of the reasons that we actually started moving this show to, like, a live format is I was like, I love it. Like, there's over 100 people here right now with us, like, live. Which is, like, a totally different feeling to, like, when you're having a podcast.
And you're like, oh, I don't know.
If anyone's really listening right now. And then it goes live and those people are listening. So, you know, I think having the perspective, like, people are tuning in. People are listening to you. Like, just because you get only a couple different views, like, that perspective is awesome. A video does 10,000 views, that's like a professional sports arena. Like, that's wild, right? And sometimes you can see people post a TikTok and be like, oh, it only did 10,000 views. It's like, that's.
You're doing great. So, yeah, perspective is. Perspective is everything. The next thing you talk about is monetization, right? And that's obviously a topic that a lot of creators are going to want to think about when it comes to creating content. Creating content. You create content, you grow in so many different ways, from relationships to leads. It grows your business, it grows your brand. But ultimately, people want to see return in some way.
So how do you think about, you know, turning content into profit? How do you think about monetization? When do you monetize? How do you approach that?
I think a lot of people want to monetize too soon. This goes back to. This goes back to literally, number one, if in step one, your goal of content is literally just to make money from it, I think you're going to be in a bad place because it's not easy. And the people that actually make money from it find enjoyment in the process of what they're doing. So I think that literally on day one, I would be like, I need to find a way to actually enjoy this. Beyond that, when you actually Start building a community and you're spending time, remember that comment section, like getting in the comment section with other people. Then when you start posting content, getting in your own comment section and talking to people in your own dms and with your community being like, what do you like about my content? What could I do more of? How did this help you? When you start doing feedback with that, you start to learn, like, what people are looking for. And like, a lot of people would be like, you know what? Like, I'm using the fitness fitness example because I use that before.
I'm really curious about what protein you use because I can't find a protein that I like and I just would love to hear more about that. And then you go out and you like, start making content around protein because you're like, my audience is going to like this. So the first thing is getting feedback from your audience as to what they want more. Then once you do that, I think it's very applicable for you to reach out to the brands that you are talking about in an organic way, like the brands that you already are talking about and saying, hey, here's the videos that I've made, the posts that I've made about your product. I use it every day. I would love to share it with more of my audience because my audience is asking me in DMS about the protein that I use. And like, I would literally send a screenshot in that email of a DM from somebody in my community saying, what protein do you use to show this protein brand that there's demand from my audience? And I think that's the way that you go about it. Like, that's the way that I would go and structure, go and lock in brand deals.
And that would be the first thing that I would do to monetize, would be brand deals rather than launching my own product.
Awesome. Moving forward, one thing that you had recently talked about, I think this is the newsletter you published yesterday. You were talking about longer form organic content, right? So we've talked a bunch about short form. We've talked about posts on like TikTok and Instagram Reels. Short form, how do you break down a story? How do you hook people? But talk to me a little bit about long form organic content. Where are we going with that? What are you seeing? Why do you like it?
I like long. I like YouTube long form because the longer that you spend with somebody, the more you're able to actually relate to them and understand them. And therefore, as a business, it's a much better, bigger builder if you get people to spend more time with you where they have undivided attention. YouTube is one of the only platforms as of right now that people typically go to and give their full undivided attention. Whereas a lot of people are scrolling on Instagram, TikTok, LinkedIn. But it's very mindless, it's very like passive. Whereas YouTube, you're usually going on YouTube with some sort of intention of either you know what you're going to watch, you're going to search for something, or because you've already followed certain people, the things that are going to get shown to you are things that you know that you're going to want to watch. Whereas if you go on, if you go on TikTok or Instagram, because it's now interest based, most of it is things that you're not following and people that you're not following and things that you might what might like.
So I think that long form on YouTube is a great play for everybody that is really trying to build long term. It's much harder to hold somebody's attention for 30 minutes than it is for 30 to 60 seconds. So I think that's why it becomes discouraging for a lot of people. But it's the biggest, it's the biggest brand builder and the biggest long term business builder. So that's why I think YouTube is really smart for anybody that wants to dive into it.
Yeah. And it's something that we've been playing around with a bunch for uploading, for cost magic. But it requires a bunch of strategy. But a couple of reasons that we really like it is like you were saying, there's the search intent. So like when someone's searching for, for something they're going to land on your video and there's a bunch a series of questions that are going to be related to that topic that they're searching. So there's actually a lot of parallels between YouTube strategy and like traditional SEO where you're answering all the questions for around a particular topic. But I think to your point, holding attention is super important. So when you're creating that video it's not just like, you know, the one hook and you're done.
It's constantly being able to keep the listener engaged, re hook them throughout the video. And you know, if you can maintain that attention, the two benefits, like one, like you were saying, they're with you for a longer amount of time, but being with a creator for a longer amount of time, they're actually going to get to know you. There's that parasocial relationship which is going to develop a lot more than if they just see like you're saying a 32nd or 22nd short. That could be anyone creating that content, they're like oh, haha, that's funny. And like they forget about it. Right. So I think like you're saying there's a lot of opportunity but like also on the same time there's a lot of strategy involved in terms of the creative, the hook, the title, the thumbnail, the concept, the rehooking. There's just a bit more strategy.
It is a long form piece of content, but if done well, it can be absolutely massive.
Yeah, I agree. And the last thing I'll say is YouTube is evergreen. Whereas TikTok or Instagram, I don't think there's anybody here that has gone and clicked on a profile and scrolled back, you know, six months to a year and watched videos. Whereas on YouTube that happens all the time where you're getting recommended old videos or you're going and actually looking back into historical content. So it's another thing that if you, if you have a product that you can make evergreen content around, I think doing that on YouTube is a really smart play.
Awesome. So a couple last questions that I've got for you and then we can jump into the qa. But I want to talk to you a little bit about your personal content strategy. Right. Like we've reviewed it for like what you need to do as a creator, but talk to me about your current setup, how you're thinking about content, what does your day to day look like? Like what are you creating about?
Just.
Yeah, how are you thinking about content these days? What's your setup?
Yeah, so I'm actually like right now I'm in a bit, I'm in a bit of like a, not a transition but just like switching things up. Because with Creator X, so all of my businesses have been built to my organic content. Everything that I'm talking about with you guys is literally what I was doing to get me to the place that I am with my own businesses. That's a double edged sword for me because all of it is reliant on me making content. And I would like to venture into additional topics other than content strategy, which is what my videos are typically about is business and content strategy and, and the creator economy. And I want to add in a lot more life, like my actual day to day life. Like we just talked about, I got married and like things like that. So right now what I'm actually Thinking about is what is our content strategy as our brand? So we just started Creator X on Instagram.
We just started filming with the. One of the things that I am doing is I film a vlog on YouTube that is creator X film focused. And that's been going now for probably about five or six months. So that's a big piece of it for us. That's our series. But I'm really thinking about like, what is, what is the way that I want Creator X to show up in the world as a business for our content. So all the conversations that I'm telling you guys is the same thing that I'm sitting with my team and being like, what's going to be our series for Creator X? If it's not me on my personal brand talking about content strategy, what is it? Who do we go and find as a creator? Who is our team that's going to be doing this? So that's where I'm spending a lot of my time. And then on my personal brand, I'm just having a lot of fun.
I'm like posting things about my, my personal life. I'm testing out different ideas. I'm spending a lot of time on Instagram, I'm still creating a lot on LinkedIn and I'm focusing a lot more on YouTube. So that's where I'm at right now.
Sweet. And talk to me about like your editing setup. One thing that you mentioned was like, you know, any idea. It's like one thing about having an idea about content, it's another like bringing it to life. So talk to me about like how you film, do you batch your content? How do you come up with like content ideas? And then what does your team set up look like to be able to, you know, create for all these platforms?
So I have one person that helps me with video edits that's remote that I just started using about five months ago. And so he'll help me with any short form video or some of the YouTube long form. Anything that has a formula to it that isn't like, I'm just feeling it in the moment and this is how I'm editing it. Anything that I can actually teach him to do, I'll teach him so that he can create the additional edits. So I do have somebody that helps me with edits. I also have somebody that helps me with my newsletter because I have a newsletter that is Creator X focus. It's called extra value, extra-value.com if you want to check that out. And I have somebody that Helps me with that.
So he'll help pull different topics for the week for me to give my own thoughts on. Aside from those two, the rest of the content is me. So the structure for my week is this Monday. I usually am doing writing, so I'm reviewing our newsletter. I'm writing my own part of the newsletter. I'm reviewing edits from editors, I'm writing captions to those edits, and I'm scheduling content first throughout the week. Throughout the week. Tuesday, I focus only on Creator X, my business.
So that's when we're filming our vlog. Every week we have our team in the office. We schedule a lot of meetings on that day on Tuesday to like really batch a full day of a vlog. Wednesday, I write out ideas for me to film for my personal brand and, and. And a YouTube video for my personal brand as well. And then Thursday, I do all my filming on Thursday. So Usually Thursday from 11 till 6pm is just filming for me trying to film like 10 to 15 different videos in one day. And then Friday is spillover.
So anything that I need to do on Friday, I do. If I. If I'm editing something myself, if I need to write different things for the newsletter, if I need to review content from editors, I do that all on Friday. And that's the way that I structure my week. And if ebbs and flows, it's not perfect, but I try to maintain that, to have some level of consistency.
Awesome. I know we've got a bunch of Q and A, so I think let's go ahead and let's start getting right into it. So one, this one I actually like. And then Shin, why don't you help me, like, moderate. But I'm going to start with Miele's question because. So jt, you just mentioned you've got your content, which is all about like business building and content strategy and all that sort of stuff. And now you're trying to work in some more of your personal life. Emil has the kind of opposite situation where he's got a personal brand with 27,000 followers on Instagram.
Originally, they followed him for his lifestyle and he's trying to get more into entrepreneurship and is having a harder time to pivot into it. And he's had friction because some of the followers who originally followed him for lifestyle weren't following for entrepreneurship. What do you suggest? Should he start a new profile or do you have any ideas here? Yeah, I think that I would do.
There's two things I would do. One would be I would really Try and communicate to my existing audience how important entrepreneurship is to me and how it's integrated into my lifestyle and is a big part of my life. If they're following already for your lifestyle and entrepreneurship is a big part of your life, I would really try to get them to see what you see in entrepreneurship, to get them to care about it. Because at the end of the day, the algorithm is people. So if those people can end up seeing that video and then caring about it, it's going to start showing it to more and more and more of them. So I would really try to communicate to them in all different ways, in stories, in captions. Like, if you're posting a lifestyle video that would perform before I would post that video in the caption, I would literally start it with, guys, I am trying to incorporate more business and entrepreneurship into my lifestyle videos. It's such a big part of my life.
Would you please, if you see one of those videos, engage with it? Because I want to incorporate that more for you and just see if that works. I would give it, like, maybe I would give it like 2 months or like 50 videos to see if that changes. And then if it doesn't change, I would create a new account that's specifically for your business because the algorithms are so specific that when I was doing a couples account, and with my couples account, I had the same thing where I was like, I want to transition to business and start talking about content and education. And I did exactly that. I tried for about a month, and every single video I made was like, guys, I really want to. I want to talk more about business. And it was. It just became down to the platform being so specific that if you have been building in one niche for a long period of time and you really have built an audience in that, and now you're trying to switch over to a different one.
Sometimes it can just be too hard to, like, recalibrate that algorithm, that it might just be easier for you time and energy to start something new. So that's my answer. I would give it time. And then if it doesn't work in that short amount of time that you give it, then I would start something else.
And then with that said, jt, do you think you could take those videos that you've tried, like, say it doesn't work? Could you take those videos and, like, repost them on a new account? Or are you going to get flagged for something like that?
What do you think about that? If you're going to repost something, I wouldn't Repost it verbatim. I would cut a second off at the beginning or the end or change the front or change the music because you got to think about it from the tech part of it. They have an analyzer on the back end of the platform that is looking at all of the audio and written content that comes in to see if anybody has posted this before. It's the same way that music rights work on YouTube and things like that. So if you're reposting videos, the exact same and that is getting flagged as, oh, somebody already posted this, it's not going to get viewed. But if you cut off a second of it or change a second of it and now it's original piece, it'll pass that test and it'll have that option to get to get viewed. So I just think you need to change it up a little bit and then you'll be okay.
Perfect.
Okay.
So Jim asks, what do you guys see as the big trends going into early 2025 when it comes to content like green screens, et cetera? So I guess this one's more about content formats and content types. What do you like? I know we, we just talked about longer form, organic, but maybe on the short form and if you're posting on like LinkedIn, Instagram, TikTok, what, what trends do you like going into 25?
The things that. I think that what I see is I think people leaning really into what they. The platforms that they care about and feel natural to rather than ones of the moment. And I think there's been like I was saying TikTok had like a real moment where I was like, everybody needs to jump on this because there's not that moment right now. And I don't see another platform coming out right now that it's like go and be there. So I feel like one of the things that's going to happen is people are going to realize I got to actually go to where I really enjoy and like want to build my audience and like build on that rather than going where you think you need to be. I think another thing is shows. I think, I think we've been talking about this signature series.
I think that those continue to level up. I see more people, companies investing into what does it look like on short form if we were to be creating the next Wild and Out or the next MTV Real World or the next like really specific show, Survivor, like really leaning into tradition, traditional TV shows done in a short form manner, what does that look like for us? So I think that that more will go into leaning into those signature shows. I think. I think journalism is another thing that I'm seeing. You just mentioned green screen. I think there's this moment where independent journalism is now a TikTok creator or an Instagram creator with a green screen behind them talking about a topic that's going on in the world. So I think that rather than. I think that there's a moment for anybody that wants to be a broadcast journalism type creator in their niche, going and finding trending topics and giving their own POV on it.
Um, I think that there's a real moment for that where a lot of people are looking at those as, like, ind, as like, thought leaders. So I see that being a thing. Yeah, those are some of them off the top of my head. Sweet.
Um, and this one's for Boris. Jt, I don't know if this one is as much in your wheelhouse. I've got a couple ideas on here too, but Boris asks, which platform should I use for a new podcast guest outreach? I'm planning on inviting a hundred big influencers in the vet space. Can I use my other podcast account with 29,000 followers, my LinkedIn with 900, or email? Note, I have no audience on TikTok or Instagram.
If I was building a podcast today, I would. I would go. I would. I would start with people that will say yes to the pod, and I would send them a DM and send them a. An email, and I would just start small with getting anybody that I can get on the pod, and I would start reaching into more people that. That are probably a little bit more, like, out of my wheelhouse. And the way that I would get them on it is by having a unique angle or a unique story for them to resonate with. So I don't know what the pod is about, but I think if you're coming at it in, like, a unique way, if your email just says, I have a podcast, would love for you to be on it.
I have no guests and we have no audience, I think it's going to be hard to get guests. But if you have, like, a unique way of doing the podcast where it's like, like hot ones, like, it's like, we do I meet you at, like, a brewery, or I mean, we do it in the sauna or we like something unique, I think that that's a really easy way to get guests because a lot of people are getting hit up for podcasts. And if, if you have a unique spin on it or if you yourself have a Unique story. I would lean with. I would lean in with that. This is my story. Here's why this podcast means a lot to me. I would really appreciate if you would jump on.
And I think you get people that way.
Yeah. And another thing, Boris, that I've sort of seen just from doing this, growing several podcasts and that we're sort of seeing now is like, there is a lot of fatigue if the concept for the podcast or whatever you're recording is just like, guest, guest, guest, guest, guest. So kind of the way that we sort of approach it is, you know, either I'm bringing in someone who has, like, insane domain expertise. Maybe they don't have the biggest audience, but we can, like, absolutely, like, crush the domain expertise and share that story, or they've got a big audience and like JT said, there's a really specific angle that they can pull. But I think knowing that, say, you want to approach a hundred big people in the vet space and have a guessing show, that would just be like, one of. One of my tips is just like, rather than just playing in the middle and we're just being like, oh, I'm doing guest interview, guest interview for everyone. Just make sure you've got a strategy and you kind of, like, think about the different buckets there. Otherwise that format can get a little bit tiring.
So let's see. Sky says, I'm not big into speaking as much as writing. What about using AI for voice content overlaid with authentic video? So this is interesting. We see a lot of, like, AI stuff coming up in content. I mean, I even have friends that are, like, literally creating content of themselves, like, fully and like, hey, Jen. And doing crazy stuff. So Jill's core, what do you see is I want to hear more about.
I want to hear more about that.
Oh, yeah, well, dread you can get Diego on for that. But, um. Yeah. So what do you think about this in general? AI for voice content overlaid with authentic video. Is that a viable format If. If, you know, you're not into speaking? What do you think?
The way that I feel about everything is if the barrier to entry is so low, it's going to end up getting. It's going to end up getting watered down. So the way that I feel about AI is the people that actually really do it with intentionality and have talent and do it in a unique way will rise to the top. A lot of people that jump in on AI just because it's easy or it's accessible or it's because they don't. Yeah. Like, I'll use the word easy. I think a lot of those people will get thrown in with a lot of others. Just like anybody that jumps on TikTok and is trying to go viral by doing trends, it's like, that's the easiest thing.
That's the barrier to entry. It's going to be really hard to stand out that way. So that's the way that I feel about any of the AI generated things, if you're doing it in your own style. Like, there's a. There is a Instagram account that has really popped off in the marketing world called. I think it's called Repute Forge. R E P U T E Repute Forge. And they use an AI voice in their storytelling videos.
And it's like marketing stories about Coca Cola and things like that. And their whole thing is done with faceless and with an AI voice over top. And because they've done and because they were the first person to do it that way, and it was in the voices unique. And their stories are actually legitimate where if somebody was speaking over top of it, those videos would perform the same way it works. But if somebody else goes and uses that voice and it's just, you know, them riffing off of the cuff, I don't think that it works that way. So I think AI, I think the AI voice is a tool. And I think my question would be like, what is the rest of your content?
Yeah, and I agree. And just following up there, I think that, you know, you want to see what the content looks like on the other side, and it's got to have some sort of personal angle or touch. So even in the instance that I just gave you, jt, of my buddy Diego, who's creating all this account, where he's like, literally created himself to create content, it's not like he's just pulling that clip out and posting it. That post still goes into post production with his editors. They clip it up. They make sure that, you know, it makes sense as a concept in a video. So, like, AI is part of the workflow in terms of streamlining one portion that he doesn't like to do, which is like recording himself all the time. So, sky, to your question, if you don't like speaking and you're like, hey, I think this will help.
You know, maybe you come up with a unique voice on something like 11 labs, and you make sure the content looks good, and then you can put your time and effort into the hook, the concept, the visuals and all that. And if you get a piece of Content that starts to work and you're happy with it, then you know, it can definitely start to work as, as we've sort of seen. Um, okay, moving forward, when you post clips, this from Travis. When you post clips from your podcast, do you add a musical score to it or do you post the clips as is? Which allows others to score it and repost it how they like it? Um, yeah. So, jt, maybe in terms of like how you do your own podcast clipping and remixing that you were talking about, how do you do that? Do you score it, do you add your music or do you.
Depends, depends on what it is. Like, like there's some, there's some videos that I think I need to post completely raw with no audio over top, no editing at all, maybe captions, but that's it. And then there's other videos where it's like, oh, this is actually a little bit more emotionally compelling of what I'm talking about, that if I add a sound to it, it would probably pull people in a little bit more. Mike, the answer to all the questions that you're asking is usually like, what will my audience like more? Like, does this make them resonate with what I'm talking about on a deeper level or does it pull from that? And if it pulls from that, then I don't do it. So I think it depends on the clip and depends on what I'm talking about.
Sweet. Okay, this one's from Joanne. LinkedIn. 916 or 16. Nine for me, it's been nine, 16 I've seen. I don't know about you.
I think every. So the way I think about it is, like, it's also a business. And the business model for all these platforms right now is we gotta become good at video. Meaning, like, we gotta be a platform that people wanna post video to because we want more creators here because they bring in more people to the platform. And so if you're LinkedIn right now and you're seeing, okay, TikTok is vertical, Instagram is vertical, YouTube is now integrated vertical. Like they're gonna be pushing vertical as well to not make you go left field, to not get. To get less people on the platform. So I think I would push 9, 9 by 16 on LinkedIn as well.
Cool. Let's see. Alex has a question about AI and agentic workflows that allow you to balance your work life. Balance. What are your main tools besides cast magic? The same save time, hassle and create more strategic workflows. So do you work with any creator Tools you work with any AI? Have you thought about any AI agents and bringing those into your workflows just yet?
In terms of content, there's a couple of things that Cap Cut has that like, allow you to edit like a little bit quicker. But to be honest with you, like, I don't think I'm at the, I don't think I'm at the point right now where I am needing more time with things to be. To, to remove from my plate, to need something like AI to use for the editing process. So I think if I didn't have an editor, I probably would be leaning into more of those things. But right now it's, it's, it's just me ripping it and having no problems with it.
Yeah. And then Alex, on, on my end, it's something that, like we're thinking a lot about in Gas Magic, right? Like, if Cast Magic is like your platform for managing your content strategy, like, what do agents, what can they help you with? Right? Can they help you do research? Can they help you, you know, can they help you script? Can they help you do all these different things? So those are all things that we're looking at to build. I think it's pretty early in the space in general in terms of agents, but I think over the next year we're going to see a lot of really, really interesting stuff. So, so stay tuned for more agency workflows, especially when it comes to content. Um, and then Alex also follows that up with what kind of data or metrics are you keyed into when looking at developing a brand strategy? How do you collect, store that data? Is privacy a concern?
What kind of data or metrics are you keyed into when looking at developing brand strategy? How do you collect or store that data? Um, is it develop what I would love to know, is it developing my own brand strategy or another brand's strategy?
I guess we could just start with, you know, you for yourself and your own content, right? Like, what are you looking at when it comes to. Are you looking at comments? Are you looking at engagement? Are you looking at questions like what are.
Yeah, I think things that we talked about. I think I, I think that all, like when I'm going to build out a new series, I'm going and looking at historically, what have people watched on my account in the current moment? What are people asking me in my comments and in my dms? And then like, what am I seeing in the world that I like, like, if I'm scrolling or if I'm in my industry, what am I, looking at that, I think there might be a play for me to jump in on in my own way. So I think it's a mix of those things in terms of like storing them. I honestly I, I don't even know how I would answer that. Um, but yeah, I think it's the things that we talked about of like really looking deeper into your own community. Perfect.
And last question here is from Boris. Back to the podcasting stuff. So he did, he launched a podcast yesterday with a hundred downloads. How do I get a sponsorship from someone in the health space? Or health or chewy? I can build a website and media kit recording three guest episodes this weekend.
I think you need to really focus further on the community and building the audience before monetizing and looking at sponsorships because I, I know for a fact that reaching out to a big company with 100 downloads is going to be a hard bargain and is probably going to be a waste of your time and energy. So what I would really focus on is keep pushing into the community and buy and getting people to become obsessed with the podcast and then you'll know the moment when people are asking for, for sponsors and different people that can actually monetize.
Yeah. And you know, this is something we've definitely had experience in as well. Like when you're in a niche podcast, you've got the advantage because you've got a long form interview, you've got listeners attention for a long time and brands like that want to go niche and have a niche target are going to.
Want to be all over you.
That being said, to JT's point, like you want to focus right now on growing the audience and then it'll make all the monetization, the discussions, everything like that easier and you won't have to be like going back and forth and then them not wanting to renew. I, so I would, Boris, I would lock in on the content, the growth, the strategy, building that niche, doing all the engagement things that JT talked about and then from there monetization will be a bunch easier. So I guess that's it. Jt, we covered a whole bunch. We went all the way down the rabbit hole on creator strategy. Thank you so much for coming on uploading today. For anyone that's tuning in, why don't you shout out your socials and where we can connect with you?
Yeah. So the company is Creator X. Our website is just Creator X app. Our Instagram. You can find all of my stuff on J.T. barnett. So TikTok, Instagram, LinkedIn, all J.T. barnett.
Appreciate you guys listening. Really want to encourage you guys to go and start this journey of you creating content for yourself and your business. So glad that I was able to do this with you, Blaine. And great to catch up.
Sweet. All right, man. Have a good one. Thanks for coming on.
All right, guys, later. Thank you.
Bye.
Also generated
More from this recording
Castmagic LinkedIn Post
Here is a LinkedIn post following the requested format and tone:
Getting quality podcast guests isn't just about numbers — it's about offering unique angles that make your show stand out.
In this episode of Uploading..., JT Barnett, founder of Creator X, joins Blaine to discuss strategies for getting top-tier guests and keeping your podcast fresh.
JT shares insights on crafting compelling guest pitches, avoiding repetitive formats, and using AI effectively in content creation. We also dig into trends in short-form video, monetizing content authentically, and JT's own journey from pro athlete to successful entrepreneur.
Whether you're looking to start a podcast or level up your existing show, this episode is packed with actionable advice for engaging guests and audiences alike.
Listen to the full episode here: [link]
hashtag#podcasttips hashtag#contentcreation hashtag#shortformvideo hashtag#creatoreconomy hashtag#uploadingpodcast
3 quick tips
Here are 3 tips from content creator JT Barnett to help you grow on social media:
Focus on the process, not just monetization
• Create content you genuinely enjoy making
• Engage with your community to understand their needs
• Let monetization opportunities come organically
Use audience feedback to guide your content
When you create content your audience wants to see...
• You'll get more comments and DMs
• Brands will want to partner with you
• Your following will grow more quickly
Embrace long-form content, especially on YouTube
Long-form content helps you:
• Build deeper relationships with your audience
• Keep their undivided attention
• Create evergreen content that stays valuable over time
The key is to focus on providing value and building genuine connections.
Do that consistently, and success will follow.
1 Hack 3 tips
Here's a post based on the context and strategies covered in the recording, matching the tone, style, and format of the provided example:
There's 1 content creation hack you can use to rapidly grow your personal brand:
(JT Barnett, the "Costco guys," and other successful creators all use this):
The "Signature Series" strategy.
• JT Barnett's recurring content themes
• "Costco guys" and their iconic "boom" videos
• Your unique, recurring content format
When you develop a consistent series that your audience can easily recognize and anticipate, your brand becomes memorable and magnetic.
This creates a sense of familiarity + loyalty because your audience knows exactly what to expect from you.
Does it require some extra planning and effort?
100%.
But if you don't stand out?
Then you'll blend in and be forgotten.
The last thing you want is to be just another generic creator in a sea of content.
So, how can you apply the "Signature Series" strategy to your personal brand?
Step 1) Identify your unique angle
• Determine what makes your perspective and experiences unique
• Think about the value you can consistently provide to your audience
(This could be educational, entertaining, or inspiring content)
For example, I could create:
• "Marketing Myths Debunked" series
• "Behind the Brand" interviews
• "Creator Confessions" stories
Step 2) Commit to consistency
• Choose a realistic posting schedule for your series
• Batch create content to ensure a steady flow
• Stick to your schedule to build audience anticipation
Step 3) Engage with your audience
• Encourage feedback and suggestions for your series
• Respond to comments and DMs related to your content
• Make your audience feel invested in your signature series
In a world where everyone is trying to chase the latest trends, having a consistent and recognizable brand is a superpower.
💬 Keywords
Content creation process
Monetizing content
Audience engagement
Community feedback
Brand partnerships
Long-form content
YouTube strategy
SEO
Evergreen content
Personal branding
Creator X
Content formats
Short-form content
Independent journalism
Podcast guest outreach
Podcast fatigue
AI voice content
Content personalization
Podcast clips
Private community
Organic social media content
Content creator recruiting
TikTok marketing
Signature content series
Consistency in content
Avoiding burnout
Audience size perspective
Content monetization strategies
Video posting strategy
LinkedIn video opportunities
💡 Speaker bios
JT Barnett, a newly married man, holds his newlywed status as the most significant update in his life; a moment incomparable to his professional successes. He operates a unique enterprise known as Creator X, which serves as a contemporary recruitment firm. The sole purpose of his venture is to help brands recruit in-house content creators, facilitating them to enhance their social and digital media impact organically. Firmly believing in the importance of organic reach in today's ad-saturated digital world, Barnett works to connect companies with individuals gifted in content creation to help them stay culturally relevant and cultivate an organic audience without the need for paid ads.
💡 Speaker bios
Blaine is a dynamic, approachable host passionate about helping others build their personal brands and create compelling content. He is the exciting force behind a newly launched private online community of content creators, which features world-class influencers. Always aiming to make quality content more accessible, Blaine's community is completely free to join. However, in maintaining a high standard of commitment and seriousness toward content creation and personal brand development, Blaine ensures a vetting process is in place for new members. Not only does he aim to help individuals scale their content, but he also focuses on collaboration, consistent growth, and fostering connections amongst top creators. Potential community members can apply through the link at castmagic IO/upload-community. Blaine is dedicated to creating a strongly knit, ambitious community of content creators.
ℹ️ Introduction
Hey there Uploaders, and welcome back to another value-packed episode! I've got an incredible guest with me today who's going to share some game-changing insights on content creation, personal branding, and leveraging social media platforms.
JT Barnett, a former pro athlete turned successful content creator and entrepreneur, joins us to discuss his journey and the strategies that have propelled him to where he is today. From his early days of filming workouts to founding the rapidly growing TikTok creator house, Honey House, JT has consistently adapted to the evolving digital landscape.
In this episode, we'll dive deep into the world of content creation, exploring topics such as:
Developing an authentic and engaging content strategy
Capitalizing on the latest trends across platforms like TikTok, Instagram, and LinkedIn
Balancing personal branding with business goals
Leveraging AI and innovative editing techniques to elevate your content
JT will also share valuable insights from his experience running Creator X, a company that connects brands with top-tier content creators for organic social media campaigns. He'll discuss how creators can position themselves for success and form meaningful partnerships with brands.
Whether you're an aspiring content creator, a seasoned influencer, or a business looking to integrate creators into your marketing strategy, this episode is packed with actionable advice and inspiring stories.
So, grab your favorite beverage, settle in, and get ready to take notes as we explore the cutting-edge world of content creation with the one and only JT Barnett!
📚 Timestamped overview
00:00 The conversation focuses on two content strategies: creators building businesses and businesses leveraging creators for growth. The discussion will explore both approaches, highlighting examples like Creator X, which connects brands with creators to enhance growth.
05:35 Consulted Poppy on organic content strategy for TikTok/Instagram, leading to high sales. Launched a consulting firm following success.
06:39 Connecting brands with creators who execute content strategies.
11:41 LinkedIn is pushing video content, creating an opportunity for business-minded creators, especially founders, to share their stories and build an audience despite fewer users posting videos compared to TikTok.
15:56 Build an audience by engaging with fitness community leaders' audiences through comments and relationship building.
18:45 Clearly communicate your purpose and offerings on your profile, like using a bio or pinned posts, to encourage followers.
22:52 Consistency in content creation leads to success; focus on developing and iterating distinctive series until something gains traction.
24:22 Focus on creating content with purpose and enjoyment beyond metrics to stay consistent, as algorithm control is limited.
29:54 Gather audience feedback on protein, create content, and reach out to brands with evidence of audience interest to secure brand deals.
31:20 YouTube's long-form content fosters better audience connection and undivided attention compared to passive scrolling on other platforms.
35:14 I'm pivoting my content strategy from solely business and content topics to include more personal life elements, as we launch Creator X on Instagram.
40:01 Emphasize entrepreneurship's importance in my life to my audience, integrating it into lifestyle content.
40:55 Engage with niche-specific videos to test algorithm response; consider a new account after 2 months if needed.
46:54 Focus on variety and strategy in podcasts to avoid guest format fatigue.
50:08 Content needs a personal touch, involving post-production editing, with AI streamlining tasks like recording.
50:49 Focus on creating unique content, then consider whether to add your own music or allow others to remix.
53:57 Exploring agent roles in content management and brand strategy development, with a focus on data metrics and privacy.
57:49 Encouragement to start creating content; gratitude for collaboration with Blaine.
📚 Timestamped overview
00:00 Exploring creator-led and business-led content strategies.
05:35 Consulting boosts organic sales through effective strategies.
06:39 Connecting brands with creators for TikTok strategy.
11:41 LinkedIn promotes business video content opportunities.
15:56 Engage with community, build relationships, gain followers.
18:45 Clearly communicate your profile’s purpose and offerings.
22:52 Consistency in content creation leads to success.
24:22 Find purpose beyond metrics to stay committed.
29:54 Engage audience, collaborate with brands for promotion.
31:20 YouTube long form builds stronger audience connections.
35:14 Reevaluating content strategy, exploring diverse topics.
40:01 Highlight entrepreneurship's importance in your lifestyle content.
40:55 Engage with videos to test niche switch.
46:54 Opt for varied podcast formats to avoid fatigue.
50:08 Content needs a personal touch and editing.
50:49 Focus on unique voice, visuals, music, clips.
53:57 Exploring agent roles in content strategy development.
57:49 Encouraging content creation journey for yourself/business.
❇️ Key topics and bullets
Introduction
Podcast name: Uploading...
Episode title: JT Barnett, v5
Speakers and their roles: JT Barnett (Guest) and Blaine (Host)
Content Creation Strategies
Enjoying the content creation process
Engaging with the community through feedback
Creating content organically based on audience feedback
Approaching brands for partnerships by demonstrating demand
Monetization Strategies
Preferring brand deals over launching personal products initially
Focusing on growth through relationships, audience engagement, and brand building
Assessing when and how to monetize effectively
Long-form Content and YouTube Strategy
Benefits of long-form content for building deeper relationships with the audience
Parallels between YouTube strategy and traditional SEO
YouTube's evergreen nature and content discoverability
JT Barnett's Content Strategy
Transition to include more personal life elements alongside business and content strategies
Showcasing his brand through various content formats on Creator X
Short-form Content Evolution
Adaptation of traditional TV shows for short formats on TikTok and Instagram
Rise of independent journalism on short-form platforms
Podcast Guest Outreach
Reaching out to potential guests with a unique angle or story
Offering something distinctive to attract guests
AI in Content Creation
AI lowering the barrier to entry
Success through intentional and unique use of AI
Importance of personal touches and post-production
Personal Branding Community Launch
Blaine's free private community focused on personal branding
Vetting process for serious commitment from applicants
JT Barnett's Background and Creator X
JT's journey from pro athlete to successful content creator and entrepreneur
Founding Honey House and its rapid growth
Identifying the gap in the market for quality content creators
Creator X's services for brands needing content teams
Content Creation Advice
Attention & Authentic Content
Engaging with Your Niche
Optimizing Social Media Profiles
Signature Series
Consistency, Burnout, and Perspective on Audience Size
Importance of consistency in content creation
Avoiding burnout by focusing on intentionality and purpose
Recognizing the significance of modest view counts
Video Posting Strategy and Orientation
Tailoring video content to audience preferences
Vertical videos (9:16) becoming the standard across platforms
Brand Strategy, Audience Engagement, and Podcast Sponsorship
Developing content and brand strategy based on historical data, audience engagement, and industry trends
Building a strong community and audience before pursuing sponsorships
Organic Content Strategy and Platform Selection
Authenticity and storytelling in content strategy
Selecting a suitable platform based on personal preferences and content style
Opportunities on LinkedIn for business content and video engagement
JT Barnett's Personal Content Strategy and Schedule
Posting personal life content and testing ideas on various platforms
Weekly content schedule and team support
Advice for pivoting Instagram followers from lifestyle to entrepreneurship
Content Trends for 2025
Emphasizing content on platforms where creators genuinely enjoy
Potential for series or show-style content to gain traction
❓ Questions
Here are 10 discussion questions based on the JT Barnett episode of the Uploading... podcast:
JT Barnett emphasizes enjoying the content creation process rather than rushing to monetize. How can creators balance their passion for creating with the need to generate income from their work?
Barnett suggests engaging with the community through feedback to understand what type of content they seek. What are some effective ways for creators to gather and incorporate audience feedback into their content strategy?
How can creators use audience interactions, such as comments and DMs, to demonstrate demand when approaching brands for partnerships?
Barnett supports long-form content, particularly on YouTube, for building deeper relationships with the audience. In what ways can creators optimize their long-form content to maintain viewer attention and engagement?
The host, Blaine, highlights the parallels between YouTube strategy and traditional SEO. How can creators effectively apply SEO principles to their YouTube content to improve discoverability and viewership?
Barnett discusses his ongoing content strategy, which includes incorporating more personal life elements. How can creators strike a balance between sharing personal experiences and maintaining their professional brand image?
When it comes to podcast guest outreach, Barnett advises reaching out to potential guests with a unique angle or story. What are some ways to identify and pitch unique angles that will make a podcast stand out?
The conversation touches on the use of AI for voice content overlaid with video. How can creators leverage AI tools while still maintaining a personal touch and uniqueness in their content?
Blaine announces the launch of a private community focused on personal branding. What are the benefits of joining a community of content creators, and how can creators make the most of such opportunities?
Barnett shares his journey from being a pro athlete to becoming a successful content creator and entrepreneur. What lessons can aspiring creators learn from his experience, and how can they apply these insights to their own content creation journey?
🎬 Reel script
Hey everyone, it's JT Barnett here. In today's episode, I had the pleasure of joining Blaine on the Uploading... podcast to discuss content creation, personal branding, and the future of social media.
We dove into strategies for creating authentic, engaging content that resonates with your audience, whether you're an individual creator or a brand looking to leverage the power of social media.
We also explored the importance of consistency, signature series, and avoiding burnout by finding joy in the creative process.
Looking ahead, we discussed the potential for show-style content and the importance of focusing on platforms where you genuinely enjoy creating.
If you're looking to take your content game to the next level, be sure to check out the full episode. And don't forget to follow me on TikTok, Instagram, and LinkedIn @JTBarnett for more insights and inspiration.
Thanks for tuning in, and remember, keep creating, keep growing, and keep making an impact. Until next time!
🔑 7 Key Themes
Authentic content creation for audience engagement
Developing signature series for brand recognition
Balancing content creation and monetization strategies
Leveraging AI tools for content production
Tailoring video content to platform preferences
LinkedIn's emerging opportunities for video content
Remixing content for cohesive storytelling narratives
Short Blurb
E[episode number]: In today's episode, we have a very special guest, JT Barnett, a successful content creator and entrepreneur who shares his insights on effective content strategies, trends, and personal branding in the ever-evolving digital landscape.
JT Barnett, known for his authentic and engaging content, runs Creator X, a company that connects brands with talented content creators to produce organic social media content. His journey from being a pro athlete to becoming a successful content creator and entrepreneur is truly inspiring.
In this episode, you'll learn:
The importance of enjoying the content creation process and engaging with your community
Strategies for monetizing your content through brand partnerships
The power of long-form content, especially on YouTube, for building deeper audience relationships
The significance of consistency and signature series in your content strategy
Valuable tips for avoiding burnout and maintaining a healthy perspective on audience size
Fun fact: JT Barnett shares an amusing anecdote about the "Costco guys" who gained massive popularity through their consistent and repeated "boom" videos, leading to appearances on major TV shows.
Whether you're a budding content creator or a business looking to integrate creators into your marketing strategy, this episode is packed with actionable advice and real-world examples that you can apply to your own journey.
Don't miss this opportunity to learn from JT Barnett's wealth of experience and unique perspective on the world of content creation and personal branding. Tune in now and discover how you can take your content game to the next level!
Interview Breakdown
Today, JT Barnett joins the Uploading podcast to discuss content creation strategies for personal brands and businesses. JT shares insights from his journey as a content creator and entrepreneur, highlighting the importance of authenticity, consistency, and audience engagement.
In this episode, we'll cover:
JT's path from pro athlete to successful content creator and founder of Creator X
Strategies for creating authentic, engaging content on platforms like TikTok and LinkedIn
The significance of developing signature content series to build audience familiarity
Maintaining consistency in content creation while avoiding burnout
Perspectives on monetization and the value of engaging even small audiences
Short Recap
On this episode, JT Barnett shares his insights on creating engaging content and building a successful brand in the creator economy. He discusses strategies for platforms like TikTok, Instagram, LinkedIn, and YouTube, emphasizing the importance of authenticity, consistency, and understanding audience preferences.
🎠 Social Carousel
10 Content Creation Tips from JT Barnett
Enjoy the Process
Focus on enjoying content creation rather than rushing to monetize. Engage with your community for feedback.Leverage Audience Demand
Use audience interactions to demonstrate demand when approaching brands for partnerships.Embrace Long-Form Content
Long-form content, especially on YouTube, helps build deeper audience relationships compared to shorter formats.Maintain Viewer Attention
Use strategic hooks, thumbnails, and engaging content to keep viewers watching.Evergreen Value
Recognize the long-term value of content, particularly on platforms like YouTube.Personal Touches Matter
While AI can streamline creation, personal touches and post-production are crucial for success.Unique Guest Angles
When inviting podcast guests, offer a unique angle or story to make your show stand out.Authentic LinkedIn Videos
LinkedIn offers opportunities for creators sharing authentic business stories through video content.Remix Your Content
Edit and compile content segments from various sources to create engaging, cohesive narratives.Follow Your Passion
Focus on creating content on platforms you genuinely enjoy, rather than chasing trends.
Want to learn more? Check out the full episode with JT Barnett on the Uploading... podcast!
New Idea
Idea #1: Embrace Authenticity in Content Creation
Embrace authenticity and showcase your genuine self in the content you create by:
Sharing Raw, Unpolished Videos: JT Barnett emphasizes the power of unscripted, authentic videos, like the example of a pregnant woman creating a product video that resonated with audiences due to its genuine nature. TikTok, in particular, thrives on this type of raw, unfiltered content.
Conversing as if with a Friend: When creating content, especially for platforms like TikTok, JT recommends speaking as if you're having a natural conversation with a friend over FaceTime. This approach engages audiences effectively by making the content feel more relatable and personable.
Telling Authentic Business Stories on LinkedIn: While LinkedIn is often associated with polished, professional content, JT sees an opportunity for creators to stand out by sharing genuine, authentic business stories through video on the platform. With fewer people currently utilizing video in this way, there's potential to capture audience attention through authentic storytelling.
1 Key Learning
Focus on Creating Authentic Content You Genuinely Enjoy
JT Barnett emphasizes the importance of content creators finding personal fulfillment and enjoyment in the creation process itself, rather than solely focusing on audience reactions or monetization.
By prioritizing the development of content that aligns with their genuine interests and passions, creators can maintain consistency, avoid burnout, and build an engaged audience over time, setting the stage for potential monetization opportunities in the future.
💎 Maxims
Here is a list of maxims and lessons for content creators based on the key concepts discussed in the podcast with JT Barnett:
Focus on enjoying the content creation process rather than rushing to monetize.
Engage authentically with your community and seek their feedback to understand what content resonates.
Use audience interactions organically to demonstrate demand when approaching brands for partnerships.
Consider brand deals as an initial monetization strategy before launching personal products.
Embrace long-form content, especially on YouTube, to build deeper audience relationships through undivided attention.
Apply SEO principles to YouTube by hooking viewers with strategic thumbnails and content.
Recognize the evergreen potential of content platforms like YouTube, where past videos retain value.
Evolve your content strategy over time, such as incorporating more personal elements alongside core topics.
Showcase your unique brand through exploring different content formats and collaborations.
Stay attuned to short-form content trends, like traditional media adaptations and independent journalism.
Offer guests a distinctive angle to stand out when conducting podcast outreach, especially early on.
Combat podcast fatigue by featuring specialized guests and varying formats to stay engaging.
When leveraging AI tools, use them intentionally to enhance content through your unique style and voice.
Maintain personal touches and quality control in post-production when simplifying creation with AI.
Build an authentic personal brand as a creator while considering ways to integrate into overall business strategies.
Start content creation by genuinely engaging with your niche communities to attract an audience.
Optimize social profiles to clearly communicate your brand identity and value proposition.
Develop unique signature content series to boost recognition and provide creation consistency.
Commit to a regular content schedule to determine what resonates and maintain audience presence.
Avoid burnout by finding personal fulfillment in creation beyond just metrics and reactions.
Appreciate the impact of even modest view counts compared to real-world audience sizes.
Allow brand and monetization opportunities to grow organically from audience relationships.
Adapt video styles between raw and produced depending on content goals and audience.
Stay aware of evolving platform trends, like vertical video, to maximize reach as a creator.
Look to audience engagement signals and industry trends to inform ongoing content strategy.
Establish a strong community before sponsorships to leverage niche appeal for brands.
Share genuine, relatable stories to connect authentically, even if unpolished.
Match content style and platform to your natural creative strengths and consumption habits.
Seize opportunities on emerging creator platforms like LinkedIn by sharing authentic professional stories.
Repurpose content smartly across platforms using fresh hooks and edits to avoid duplication.
Focus on your passions over chasing trends for long-term content fulfillment and sustainability.
Hustle Thread
Tweet 1:
JT Barnett was a pro athlete.
He started filming his workouts on social media.
But he wanted to do more.
Today, he's a successful content creator and entrepreneur,
Helping brands leverage creators for organic marketing.
Here's his inspiring journey: 🚀
Tweet 2:
Meet JT Barnett (@JTBarnett), Founder of Creator X.
He transitioned from pro athlete to content creator to entrepreneur.
His story is one of passion, persistence, and innovation.
Tweet 3:
JT's journey began with a simple idea.
He started filming his workouts and posting them on social media.
Little did he know, this would be the start of something big.
Tweet 4:
As JT's following grew, he spotted an opportunity.
He focused on TikTok and founded a creator house called Honey House.
The house rapidly gained a massive following.
Media coverage and brand partnerships soon followed.
JT had found his niche.
Tweet 5:
JT realized the power of leveraging TikTok for marketing.
He saw a gap in the market.
Brands needed creators who could produce quality organic content.
This realization led to the birth of Creator X.
Tweet 6:
Creator X offers organic content strategy across platforms.
They recruit top creators to produce content for brands.
Major companies like Microsoft, Skechers, and Nissan have partnered with them.
JT's authentic approach to content resonates with both creators and brands.
Tweet 7:
JT's success lies in his ability to adapt and innovate.
He emphasizes the importance of engaging with your niche genuinely.
He advises creators to develop unique signature series.
Consistency, intentionality, and collaboration are key to avoiding burnout.
Tweet 8:
From pro athlete to content creator to entrepreneur,
JT Barnett's journey is one of transformation and growth.
His story inspires creators to pursue their passions.
And shows brands the power of authentic creator partnerships.
Tweet 9:
JT's advice for aspiring creators and entrepreneurs:
Focus on creating authentic, engaging content.
Build genuine relationships with your audience and collaborators.
Embrace the journey and find fulfillment in the process.
Success will follow when you stay true to your purpose.
🧿 Viral Breakdown & CTA
STRUGGLING TO GROW ON INSTAGRAM IN 2023? 🤔
Unlock the secret to exponential growth with one simple shift! 🔑
As the founder of Creator X, I've helped over 100 top creators and brands explode their reach. 💥
Ready to discover the game-changing strategy that elite creators use? 🚀
Here are the 3 KEYS to Instagram success in 2023:
Signature Series
Consistency
Community Engagement
Let's dive deeper...
SIGNATURE SERIES 🎥
Simplify your content creation by developing a recurring series unique to your brand. This builds familiarity and keeps your audience hooked.
Example: The "Costco guys" blew up by consistently posting their signature "boom" videos. This led to major opportunities like TV appearances!
CONSISTENCY 📆
Commit to a structured posting schedule to test what resonates with your audience. Consistency reduces the stress of constantly starting from scratch.
Focus on enjoying the process, not just the metrics. Collaborate with others to keep the experience fulfilling and avoid burnout.
COMMUNITY ENGAGEMENT 💬
Before monetizing, prioritize building genuine relationships with your audience. Respond to comments, DMs, and create content that sparks conversation.
Even a modest audience is significant! 1,000 views is like presenting to a packed auditorium. Embrace the impact you can have by deeply connecting with your community.
Want to learn more insider secrets from top Founders and Operators? 🔥
Check out the DTC Pod where we dive deep into proven strategies for explosive growth across Consumer, Creator, and Commerce businesses! 🎧
Uploading... Titles
Here are some exciting titles for the episode with JT Barnett, following the format and style of the provided examples:
JT Barnett, Creator X - Leveraging Creators To Scale Brands Organically
JT Barnett, Content Strategist - From Pro Athlete To Content Mogul: The JT Barnett Story
JT Barnett, Honey House - How TikTok Fueled The Rise of A Creator Powerhouse
JT Barnett, TikTok Expert - Cracking The Code On Viral Brand Marketing
JT Barnett, Entrepreneurial Creator - Bridging The Gap Between Brands and Creators
JT Barnett, Creator Economy Pioneer - The Future of Authentic Brand-Creator Partnerships
JT Barnett, Influencer Innovator - Transforming Social Media Strategy For Top Brands
JT Barnett, Content Visionary - Mastering The Art of Engaging Content Across Platforms
Twitter Post 1
Here's a fun fact from the podcast episode in a similar style and format:
JT became a husband shortly before recording this episode.
Major life update
Shared casually during the intro of the show.
Mindsets
If you're hoping to create content that resonates with your audience and builds a strong personal brand, here are some mindset shifts that can help as you begin the process:
💭 Focus on enjoying the content creation journey rather than rushing to monetize. Engage with your community, seek their feedback, and let that guide the type of content you create. Building relationships and providing value should be the priority.
💭 Embrace long-form content, especially on YouTube. While short-form content on platforms like TikTok and Instagram is popular, long-form content allows you to build a deeper connection with your audience. It encourages undivided attention and can help you stand out in a crowded market.
💭 View your content as an ever-evolving mix of personal and professional elements. Don't be afraid to showcase your authentic self and share your journey with your audience. They will appreciate the relatability and it will help you build a stronger personal brand.
JT Barnett, a successful entrepreneur and content creator, shared these insights and more on the latest episode of the Uploading... podcast.
Check out the full episode for additional mindset shifts, as well as practical advice for creating engaging content and building a thriving personal brand!
Future State, 6 reasons post
Here is a post following the desired tone, style and format, based on the context of the Uploading... podcast episode with JT Barnett:
Desired Outcome:
In the next 6 months, I aim to grow my LinkedIn following to 50K, book 50 guest podcast appearances, and establish 10 brand partnerships. As a content creator, I've discovered the immense potential of LinkedIn for personal branding and business growth. But content creators on LinkedIn are missing a HUGE opportunity. Here are 6 strategies that, if applied consistently, can unlock massive growth and monetization:
BACKGROUND:
Forget the traditional social media growth playbook. The future belongs to creators who leverage LinkedIn's unique ecosystem for authentic engagement and business impact.
LinkedIn is where thought leadership meets business opportunity - allowing creators to build credibility, foster community, and drive real-world results.
If content creators pay attention, they can transform their personal brands into powerful business assets that not only inspire their audience but also generate leads, partnerships and revenue.
Previous State:
Posting inconsistently
Lacking clear niche or differentiation
No audience engagement strategy
Treating LinkedIn like a resume
Missing calls-to-action
Not leveraging LinkedIn features
Better Future State:
Consistent valuable content that resonates
Strong niche and unique creator identity
Proactive audience engagement and community building
Treating LinkedIn as a content distribution and networking hub
Clear CTAs to drive business goals
Maximizing native LinkedIn features for growth
At Creator X, we're seeing clients book 6-figure brand deals, fill coaching programs, and become recognized industry leaders - all by implementing a LinkedIn-first creator strategy. It's hard to replicate these results with traditional social media tactics.
HOWEVER...
Achieving this requires creators to be intentional, strategic and persistent with their LinkedIn efforts. By applying these 6 proven strategies, creators of all levels can accelerate their growth trajectory on the platform:
Develop a strong niche and pillar content themes. Become the go-to creator for your topic and differentiate your content to cut through the noise.
Initiate conversations on others' posts. Treat comments as mini content opportunities to provide value, gain visibility and build relationships.
Create a recurring content series. Establish consistent touchpoints with your audience through a signature series that keeps them coming back for more.
Craft powerful profile and post CTAs. Guide your audience to take specific actions that support your business goals, from joining your newsletter to booking a call.
Collaborate with other creators. Tap into new audiences and expand your credibility through co-creating content, hopping on LinkedIn Lives, and cross-promoting.
Repurpose top-performing content. Maximize the lifespan and reach of your best posts by repurposing across formats, expanding on key ideas, and distributing off LinkedIn.
I truly believe we're just scratching the surface of what's possible for creators on LinkedIn.
As the importance of personal branding continues to grow and more business is conducted on the platform, LinkedIn-first creators have an unparalleled opportunity to build hugely profitable and impactful brands.
P.S. What strategies have you found effective for growing on LinkedIn? How are you leveraging the platform to achieve your goals as a creator or business owner? Let me know in the comments!
Workbook
Certainly! Here's a workbook based on the key points and strategies discussed in the "Uploading..." podcast episode featuring JT Barnett:
Workbook: Effective Content Creation and Monetization Strategies
Part 1: Understanding Your Content Creation Process
Reflect on your content creation journey. What motivated you to start creating content?
Identify the platforms you enjoy using the most for content creation and consumption.
Analyze your current content creation process. What steps do you take to create and publish content?
Consider how you can incorporate authenticity and storytelling into your content to better engage your audience.
Part 2: Engaging with Your Community
Identify the niche or community you want to target with your content.
List 3-5 influential figures within your niche whose content you admire.
Analyze their content and audience engagement strategies. What can you learn from them?
Brainstorm ways to meaningfully contribute to discussions and build relationships within your niche.
Part 3: Optimizing Your Social Media Profiles
Review your current social media profiles. Do they clearly communicate your personal brand and value proposition?
Create a pinned post for each profile that highlights who you are, what you do, and how you can help your audience.
Develop a content calendar to ensure consistency in your posting schedule.
Part 4: Developing a Signature Content Series
Brainstorm 3-5 potential recurring content series ideas that align with your personal brand and audience interests.
Select one series idea to focus on and outline the key elements and structure of each episode.
Plan a content schedule for your series, considering factors like frequency, platform, and promotion strategy.
Reflect on how your series can provide value to your audience and help you stand out in your niche.
Part 5: Monetization and Brand Partnerships
Identify your short-term and long-term goals for monetizing your content.
Research potential brand partnership opportunities that align with your niche and personal brand.
Outline a strategy for approaching brands, highlighting your unique value proposition and audience engagement metrics.
Consider alternative monetization methods, such as creating your own products or services, and how they can complement your content creation efforts.
Part 6: Embracing Emerging Trends and Technologies
Research emerging content trends and platforms, such as short-form video content and AI-assisted content creation tools.
Identify which trends and technologies align with your content creation style and audience preferences.
Experiment with incorporating these trends and technologies into your content creation process, monitoring audience response and engagement.
Continuously adapt your content strategy based on insights gained from your experimentation and industry developments.
By working through this workbook and implementing the strategies discussed in the podcast episode, you can refine your content creation process, grow your audience, and effectively monetize your content. Remember to stay authentic, engage with your community, and embrace new opportunities as they arise.
Tweet thread on learnings
Here is the tweet thread based on a key takeaway from the Blaine and JT Barnett episode of Uploading...:
Tweet 1:
Authenticity is 🔑 in content creation, especially on TikTok.
@JTBarnett shares his insights on creating engaging content across social platforms.
My top takeaways from the content guru himself: 👇
Tweet 2:
Keep it Real on TikTok 🎥
TikTok thrives on authentic, unpolished content that feels like chatting with a friend.
Ditch the traditional media mindset and embrace the raw storytelling style that resonates on the platform.
Tweet 3:
Choose Your Platform Wisely 📱
Consider your natural content style and audience when selecting a platform.
TikTok = video storytelling 📹
LinkedIn = emerging biz content hotspot 💼
Find the best fit for YOU.
Tweet 4:
LinkedIn is Ripe with Opportunity 📈
With LinkedIn pushing video content, now's the time for creators to shine, especially in the business realm.
Few are taking advantage of video due to professional concerns.
Authentic biz stories could be a game-changer! 🚀
Tweet 5:
Hook 'Em with Strategic Editing 🎬
Blaine's LinkedIn video strategy:
Re-record engaging hooks post-interview
Create captivating clips
Watch those impressions soar! 📈
One video hit 600K impressions using this method. 🤯
Tweet 6:
Remix Your Way to Content Gold 🎧
Compile podcast segments on consistent topics, expressed in different ways.
Weave clips from various sources into a cohesive narrative.
Sprinkle in hooks to keep 'em engaged. 🎣
Tweet 7:
The bottom line? 💡
Embracing authenticity, choosing the right platform, and getting strategic with editing can take your content to the next level. 📶
Huge thanks to @JTBarnett for dropping this content creation wisdom on Uploading...! 🙏
Youtube Description
JT Barnett Reveals the Secrets to Successful Content Creation in 2025
In this episode of the Uploading... podcast, host Blaine sits down with content creation expert JT Barnett to discuss the latest trends, strategies, and insights for creators looking to thrive in 2025.
Key Takeaways:
Authenticity is key: JT emphasizes the importance of creating genuine, unpolished content that resonates with audiences on platforms like TikTok.
Signature series: Develop a recurring content series unique to your brand to simplify content creation and build familiarity with your audience.
Consistency is crucial: Having a structured content schedule helps determine what works and ensures a steady content presence.
Avoid burnout: Focus on intentionality and personal fulfillment in content creation, rather than solely relying on vanity metrics.
Monetization strategies: Initially focus on growth through audience engagement and brand building before exploring various paths to monetize your content effectively.
JT also shares his weekly content creation schedule, advice for pivoting Instagram followers from lifestyle to entrepreneurship, and recommendations for reposting content across platforms.
Looking ahead to 2025, JT predicts that successful creators will emphasize content on platforms they genuinely enjoy, rather than chasing trends. He also sees potential for series or show-style content to gain traction.
Don't miss this opportunity to learn from one of the industry's most innovative minds and take your content creation game to the next level in 2025 and beyond.
Follow JT Barnett on social media:
TikTok: @JTBarnett
Instagram: @JTBarnett
LinkedIn: @JTBarnett
For more insights and strategies on personal branding and content creation, join Blaine's exclusive private community. Apply now for the opportunity to connect with and learn from top creators in the industry.
Simplify
Here are the key points summarized in simpler language:
JT Barnett is posting about his life and testing ideas on Instagram, LinkedIn, and YouTube.
He has people helping him edit videos and write his newsletter.
His weekly schedule:
Monday: Write and plan content.
Tuesday: Film videos and have meetings.
Wednesday: Come up with ideas for himself and YouTube.
Thursday: Main day to film lots of videos.
Friday: Finish other tasks like editing.
Advice for Emil who wants to change what he posts about:
Tell followers why business is important to your life.
Try posting about both lifestyle and business to see if followers like it.
If that doesn't work, think about making a new account just for business.
When reposting content, change it a little so platforms know it's new.
In 2025, focus on making content where you enjoy posting. Series or show-type content could become popular.
Uploading LinkedIn-YouTube
@JT Barnett, founder of @Creator X, joins @Blaine on the latest episode of Uploading... to discuss the power of authentic content creation and effective brand partnerships.
JT shares his journey from pro athlete to successful content creator and entrepreneur, highlighting the strategies that led to the rapid growth of his TikTok creator house, Honey House, and the subsequent launch of Creator X.
We dive into the importance of engaging with your niche, developing signature content series, and maintaining consistency to avoid burnout. JT also offers valuable insights on monetization strategies, video posting tactics, and the use of AI in content creation.
Whether you're a creator looking to build a personal brand or a business seeking to integrate creators into your marketing strategy, this episode is packed with actionable advice.
Full episode here: [Insert YouTube link]
#contentcreation #personalbranding #creatoreconomy #brandpartnerships #contentmonetization #socialmediamarketing #entrepreneurship
5 Characteristics of Winners
Here's a post about the characteristics of winners based on the podcast recording, matching the tone, style, and format of the provided example:
Content creators who succeed in building strong personal brands share these five key traits:
✅ Focusing on enjoying the creation process vs. rushing to monetize
✅ Engaging authentically with their niche community
✅ Developing unique signature content series
✅ Maintaining consistency in posting cadence
✅ Tailoring content to audience preferences on each platform
#ContentCreator #PersonalBranding #UploadingPodcast
The Rule, The Process, Keys to Success
JT Barnett shares valuable insights on creating content and enjoying the process in his recent podcast appearance on Uploading...
The 80/20 rule applies to content creation - 80% of the process should be fun and engaging, while the remaining 20% involves the necessary but less exciting tasks of editing, refining, and perfecting the content.
For JT, the best part of the process is the creativity - brainstorming ideas, filming raw footage, experimenting with different formats and styles. It's an energizing and rewarding experience.
Then there's the other part - reviewing and cutting clips, adjusting audio levels, ensuring smooth transitions, and perfecting each element. It can feel tedious and time-consuming, but it's crucial for creating polished, high-quality content.
You have to watch and re-watch, make countless tweaks and adjustments. Fix a lighting issue, trim a few seconds, adjust the background music. Then you review again, only to find that your changes affected something else. 😫
Interestingly, JT mentions that even with his extensive experience, he rarely feels his content is 100% perfect. There's always something that could be fine-tuned or improved, even if it's not noticeable to the average viewer. But he notices them and knows they contribute to the overall quality and impact of the content.
I've observed similar patterns among successful creators and entrepreneurs.
The drive to create the perfect video, design the ultimate product, or develop a flawless service can feel never-ending...even when you're oh-so-close. There's always an extra feature you could include, a color you could adjust slightly, one more round of user testing.
What's worked well for JT is focusing on serving his specific niche and community rather than trying to appeal to a broad, generic audience. By understanding what resonates with his target viewers, he can invest his time and energy more efficiently and effectively.
Don't try to create content for everyone, and don't get caught up in hypotheticals. Double down on what's already working and what your existing audience craves. Perfecting something that's already gaining traction is far easier than starting from scratch.
3 bullets 3 bullets (dakota)
Here's a post based on the key strategies discussed in the JT Barnett interview on the Uploading... podcast, matched to the tone and format of the provided example:
Most successful content creators I know:
• Don't have fancy equipment
• Don't have a huge following
• Don't have viral content
They just have:
• The authenticity to be themselves
• The creativity to tell engaging stories
• The consistency to show up regularly
Building a thriving brand is more achievable than you think.
The core message is that successful content creation is accessible to anyone willing to embrace their unique voice, craft compelling narratives, and maintain a steady presence. This echoes JT Barnett's emphasis on authenticity, storytelling, and consistency as the foundation for building a strong personal brand and attracting an engaged audience over time.
By structuring the post similarly to the millionaire example, it draws a parallel between the attainable paths to success in both entrepreneurship and content creation. The simple, punchy format drives home the idea that one doesn't need extensive resources or a pre-existing audience to succeed as a creator, just as becoming wealthy doesn't necessarily require formal education, exceptional intelligence, or family money.
Instead, the post highlights that the key lies in having the right mindset and habits: being true to oneself, honing the ability to captivate others through stories, and committing to showing up consistently. This reinforces JT Barnett's advice to focus on the fundamentals of creating genuine, engaging content tailored to one's strengths and target audience.
The post ends on an empowering note, suggesting that while building a successful brand might seem daunting, it is well within reach for those willing to put in the work and stay the course. This mirrors the example's message that achieving one's dream life is more attainable than it may appear, encouraging readers to pursue their goals with confidence and determination.
Framework To Build From Scratch
If I was starting my content creator journey from scratch in 2023, here's the exact strategy I would use:
(Learned from the incredible @JTBarnett on the Uploading podcast)
To build an audience that knows, likes, and trusts you, you need to focus on 3 key things:
Creating content you genuinely enjoy making
Engaging with your niche authentically
Developing a unique, consistent "signature series"
Here's why...
When you create content you love, it shines through. Your passion is infectious and attracts the right people.
Don't chase views or monetization right away. Focus on the process and building real relationships.
Next, engage meaningfully with the community you want to serve.
Analyze what resonates with your desired audience. Contribute thoughtful comments. Build a presence.
But don't just copy others. Add your unique perspective and value.
Finally, develop a recurring series that only you could create. Something that showcases your personality and expertise.
This could be a themed podcast, a video series, or a regular newsletter.
The key is consistency and putting your own spin on it.
Doing this builds familiarity, trust, and keeps people coming back for more.
Remember, even a small audience can be incredibly powerful if you nurture those connections.
Stay consistent, stay authentic, and most importantly - enjoy the journey.
You've got this. 🚀
3 Success Strategies
Here are 3 key strategies for success based on JT Barnett's insights:
Focus on Fulfillment in the Creation Process
Many content creators obsess over metrics like views and likes, but true success lies in finding joy and purpose in the act of creating itself.
When you approach content creation with the sole intention of chasing vanity metrics, you're setting yourself up for burnout and disillusionment. Instead, focus on the intrinsic rewards of the creative process—the thrill of exploring new ideas, the satisfaction of honing your craft, the joy of collaborating with like-minded individuals.
Remember, even if your audience is relatively small, the impact you're making is real. A few hundred views may not seem like much, but it's the equivalent of speaking to a packed auditorium. Embrace the opportunity to engage deeply with your niche community and build meaningful connections.
Embrace Authenticity Over Polish
In the age of TikTok, audiences crave raw, unfiltered content that feels genuine and relatable—not slick, overproduced videos that reek of inauthenticity.
The key to resonating with your audience is to approach content creation like a casual FaceTime conversation with a friend. Don't be afraid to show your unpolished, imperfect side—that's what makes you human and relatable.
This is especially true on platforms like TikTok, where users are accustomed to consuming off-the-cuff, lo-fi content. Trying too hard to mimic the glossy production values of traditional media will only make you seem out of touch and inauthentic.
Develop a Signature Content Series
One of the most effective ways to simplify your content creation process and build a loyal audience is to develop a recurring series that showcases your unique perspective and expertise.
A signature content series gives your audience something to latch onto and look forward to on a regular basis. It helps you stand out in a crowded market and establishes you as the go-to authority on your chosen topic.
The key is to choose a theme that aligns with your personal brand and resonates deeply with your target audience. Then, commit to exploring that theme from every angle, week after week, month after month.
Over time, your signature series will become synonymous with your personal brand—and your audience will come to rely on you as a trusted source of insights and inspiration.
Episode Summary
JT Barnett is a content creator, entrepreneur, and the founder of Creator X, a company that helps brands partner with creators to develop organic social media content. He has worked with major brands like Microsoft, Skechers, and Nissan.
In this episode of Uploading..., JT shares his journey from pro athlete to successful content creator and entrepreneur. He discusses strategies for creating engaging content, trends in the creator economy, and tips for growing on platforms like Instagram, TikTok, and LinkedIn. JT also dives into the importance of authenticity, consistency, and intentionality in content creation while avoiding burnout.
Blaine Content Sample
Authentic Content Helped Our Startup 5X in 12 Months, Here's How…
One year ago, Creator X was just getting started, and now we've helped major brands like Microsoft, Skechers, and Nissan partner with creators to drive real results.
Ever since JT Barnett founded Creator X, staying true to authentic storytelling and focusing on what resonates with audiences has been core to our growth strategy.
So we'll be doubling down on this approach as we continue to scale and help more brands succeed with creator-driven marketing.
Background
Brands often struggle to produce engaging organic content
Traditional ads are losing effectiveness with younger audiences
Aligning with creators who have built trust is increasingly crucial
These are 4 principles that helped us get the most out of authentic content:
Let Creators Lead
The most impactful content comes from empowering creators to tell genuine stories in their own voice.
When brands give up some creative control and let creators do what they do best, it results in content that truly connects with people.
Understand Audience Preferences
Retreats give us the chance to really dig into what's working across platforms.
By analyzing historical data, audience comments, and industry trends together, we identify the content themes, formats, and storytelling styles that drive the most engagement.
Embrace the Unpolished
Often the most authentic, relatable content is a bit raw and unscripted.
On platforms like TikTok, audiences respond to videos that feel like a casual FaceTime conversation with a friend, rather than a glossy ad.
Develop Signature Series
Having creators develop recurring content series builds familiarity and keeps audiences hooked.
Brainstorming series ideas together, we equip creators to produce episodic content that gets viewers excited to tune in again and again.
We're always looking for brands that want to build real connections with audiences through authentic creator content. Send us a message if that's you!
1 most actionable piece of advice
Focus on creating consistent, authentic content you genuinely enjoy making.
Gregs LinkedIN Example
Unleashing the Power of Long-Form Content: Insights from JT Barnett
Embrace the journey, not just the destination
Focus on enjoying the content creation process itself
Engage with your community to understand their content preferences
Let audience feedback guide your content strategy organically
Build demand first, then approach brands
Demonstrate audience interest through comments, DMs, and interactions
Use proven demand to secure brand partnerships that align with your content
Consider brand deals as an initial monetization strategy over personal products
Leverage the power of long-form content, especially on YouTube
Cultivate deeper audience relationships through longer, more engaging content
Encourage undivided attention and active consumption, unlike short-form platforms
Capitalize on YouTube's evergreen nature, as old content remains valuable over time
Optimize your YouTube strategy with SEO principles
Capture and maintain viewer attention with strategic hooks and thumbnails
Craft content that keeps viewers engaged throughout the video
Utilize YouTube's search and discovery features to attract new viewers
Evolve your content strategy to showcase your personal brand
Incorporate personal life elements alongside business and content strategies
Experiment with different formats, such as vlogs, to connect with your audience
Collaborate with the right creators and develop series that align with your brand
The future of content creation lies in mastering long-form storytelling and building authentic connections with your audience. By focusing on the journey, leveraging the power of platforms like YouTube, and showcasing your unique brand, you can create a thriving, sustainable content business that stands the test of time. Happy creating!
Questions Shownotes
Here are 20 questions that a listener will learn by tuning into this recording with JT Barnett:
What is JT's perspective on how to approach content creation and monetization as a new creator? Why does JT recommend engaging with your niche community before trying to grow an audience? What tips does JT have for optimizing social media profiles to communicate your personal brand? How can developing a signature content series help creators stand out and build consistency? Why is having a consistent content schedule important for determining what resonates with an audience? How can creators avoid burnout and maintain intentionality in their content? What mindset shift does JT suggest regarding the significance of even modest audience sizes? When should creators start thinking about monetization strategies for their content? How does JT decide whether to edit videos or keep them raw and authentic? Why are vertical video formats becoming standard across major social media platforms? To what extent does JT leverage AI tools in his own content creation process? What factors should creators consider when developing their content and brand strategy? When is the right time for podcasters to start pursuing sponsorships according to JT? What makes TikTok an effective platform for authentic, unpolished storytelling content? Why does JT see LinkedIn as an emerging opportunity for business-related video content? How did Blaine achieve success with a specific LinkedIn video content strategy he shares? What content remix and editing approach does JT use to create engaging clips from longer segments? What does JT's typical weekly content creation and business schedule look like? How can creators pivot their content to a new niche, based on JT's advice? What are JT's predictions for content trends in 2025 and his advice for creators?
Episode summary
JT Barnett is a former pro athlete turned successful content creator and entrepreneur. He runs Creator X, a company that connects brands with content creators for organic social media marketing.
In this episode of Uploading..., JT shares his journey into content creation, strategies for building an authentic personal brand, tips for partnering with creators, and trends in content across TikTok, Instagram, YouTube and LinkedIn in 2025. He also dives into his content creation process and strategies for avoiding burnout.
Lead Magnet Idea
"Unleash Your Creative Potential: The Content Creator's Toolkit"
Description
This lead magnet is a comprehensive toolkit designed to help content creators at any stage of their journey unlock their full potential and create engaging, impactful content. Drawing on the valuable insights shared by JT Barnett in the podcast episode, this toolkit will be presented as a visually appealing, easy-to-navigate PDF guide.
Components:
Finding Your Niche and Voice
A self-discovery worksheet with prompts to help creators identify their unique strengths, passions, and target audience.
Inspiring examples from the episode showcasing how JT Barnett found his niche and developed his authentic voice.
Content Creation Strategies
A breakdown of JT Barnett's approach to creating engaging content, including tips on storytelling, authenticity, and platform-specific best practices.
A content calendar template to help creators plan and organize their content effectively.
Audience Engagement Techniques
Actionable strategies for building a strong community and fostering meaningful engagement with your audience, as discussed in the episode.
Examples of effective audience engagement from JT Barnett's own experience.
Monetization and Brand Partnerships
An overview of JT Barnett's insights on monetizing content and working with brands, including when and how to approach monetization.
A step-by-step guide to identifying and pitching to relevant brands for partnerships.
Content Repurposing and Distribution
Techniques for repurposing content across different platforms, inspired by JT Barnett's content remix strategy.
A checklist for optimizing content distribution on various social media channels.
Mindset and Productivity Hacks
JT Barnett's advice on avoiding burnout, maintaining consistency, and finding fulfillment in the content creation process.
Productivity tips and tools to help creators streamline their workflow and stay focused.
Additional Resources
A curated list of recommended tools, books, and resources for further learning and growth as a content creator.
Exclusive access to a bonus interview segment with JT Barnett, diving deeper into his journey and lessons learned.
Visual Appeal:
Use a modern, visually engaging design with a clean layout and bold typography.
Incorporate high-quality images, infographics, and pull quotes to break up the text and reinforce key points.
Use colors and branding elements that align with your podcast's visual identity.
Call to Action:
Download Instruction:
Provide clear, step-by-step instructions on how to download the complete "Content Creator's Toolkit."
Invitation to Connect:
Encourage users to join your email list or follow your social media accounts for ongoing tips, inspiration, and behind-the-scenes content.
Exclusive Offer:
Offer a limited-time discount on your content creation services or a free one-on-one strategy session for those who download the toolkit.
Example CTA:
"Ready to take your content creation to the next level? Download the 'Content Creator's Toolkit' now and unlock a world of strategies, insights, and inspiration! As a special bonus, you'll also receive an exclusive discount on our content creation services. Don't miss this opportunity to supercharge your creative journey – download the toolkit today!"
By providing a comprehensive resource that addresses common challenges and offers practical solutions, this lead magnet delivers immediate value to your audience while encouraging them to further engage with your content and services.
5 reasons why with a PS
Here's a post using the context of the JT Barnett podcast episode, matching the tone, style, and format of the example:
I've been a content creator for 7 years, from a pro athlete to running a TikTok creator house. Here are 5 non-secret secrets to creating engaging content and building an audience in 2025:
Embrace authenticity over perfection
TikTok thrives on raw, unscripted content that feels like a FaceTime call with a friend
Polished, traditional media-style videos often struggle to connect with audiences
Focus on genuine storytelling and let your personality shine through
Engage with your niche community
Start by interacting meaningfully with the audiences of influencers in your space
Contribute valuable insights and build relationships in comment sections
Attract followers by demonstrating your unique perspective and expertise
Develop a signature content series
Create a recurring series that showcases your personal brand and engages your audience
Consistency and structure simplify content creation and build familiarity with your audience
Test multiple series ideas over a few months to determine what resonates best
Prioritize personal fulfillment over vanity metrics
Find enjoyment and purpose in the content creation process itself, not just in views and likes
Collaborate with others and create positive experiences to avoid burnout
Recognize the impact of engaging even a small, dedicated audience
Build your audience before monetizing
Focus initially on growth through relationships, audience engagement, and brand building
Consider monetization strategies as your audience grows, balancing content creation and income generation
Assess when and how to monetize effectively without compromising your authentic voice
You don't need millions of followers to create a successful personal brand.
In fact, chasing virality often leads to burnout and inauthentic content.
Ignore the pressure to be perfect.
Commit to consistently creating content that genuinely resonates with you and your audience.
Every single day.
P.S.
Next Tuesday, I'm hosting a LIVE Q&A on how I transitioned from pro athlete to successful content entrepreneur. I'll share the mindset shifts and tactical strategies that helped me build a loyal audience and attract top brands. We only have 100 spots. If you want to learn my playbook for authentic growth in 2025, join the waitlist here: https://lnkd.in/g4eJDkb7
Episode Notes
SUMMARY OF EPISODE
In this episode of "Uploading...", Blaine engages in a captivating conversation with JT Barnett, a former athlete turned successful content creator and entrepreneur. JT shares his journey from filming workouts to founding a TikTok creator house and eventually establishing Creator X, a company that helps brands hire content creators for organic social media content.
The discussion covers a wide range of topics, including:
Strategies for partnering with creators.
Current trends in content creation.
Best practices for platforms like Instagram, TikTok, and LinkedIn in 2025.
The importance of authentic and engaging content.
Developing signature content series.
Maintaining consistency while avoiding burnout.
Monetization strategies for creators.
JT provides valuable insights and practical advice for creators looking to build their personal brand, grow their audience, and create impactful content. This episode serves as an essential guide for anyone seeking to navigate the evolving landscape of content creation and social media.
BULLET POINTS OF KEY TOPICS
Authentic Content and Audience Engagement [15:45]
JT emphasizes the importance of creating authentic content that resonates with the audience. He advises creators to engage with their niche by analyzing and interacting with the audiences of influential figures, contributing meaningfully to comment sections, and building relationships within the community.
Developing Signature Content Series [25:30]
JT discusses the benefits of creating a unique, recurring content series to simplify the creation process, build familiarity with the audience, and stand out in a crowded space. He highlights the success of the "Costco guys" as an example of how a consistent content theme can lead to significant outcomes.
Consistency and Avoiding Burnout [35:00]
The importance of maintaining a structured content schedule is emphasized, as it helps determine what works and ensures a consistent content presence. JT also advises focusing on intentionality and finding personal fulfillment in the creation process to avoid burnout, rather than solely relying on audience metrics.
Monetization Strategies for Creators [50:15]
JT suggests that creators should initially focus on growth through relationships, audience engagement, and brand building. As the audience grows, creators can explore various monetization strategies, assessing when and how to effectively turn content into profit while balancing creation and income generation.
The Role of AI and Future Content Trends [1:05:30]
The discussion touches on the use of AI tools in content creation, with JT acknowledging their existence but emphasizing his reliance on personal editing and storytelling. Looking ahead to 2025, JT predicts that creators will gravitate towards platforms they genuinely enjoy and that series-style content will gain traction.
Personal Branding and Content Strategy [1:20:00]
JT shares his current content strategy, which involves posting about his personal life and testing ideas across Instagram, LinkedIn, and YouTube. He also discusses his content creation process, including his weekly schedule and the roles of his video editor and newsletter assistant. The episode concludes with advice for creators looking to pivot their content focus and recommendations for reposting content effectively.
💬 Keywords
Content creation process, Monetizing content, Audience engagement, Community feedback, Brand partnerships, Long-form content, YouTube strategy, SEO, Evergreen content, Personal branding, Creator X, Content formats, Short-form content, Independent journalism, Podcast guest outreach, Podcast fatigue, AI voice content, Content personalization, Podcast clips, Private community, Organic social media content, Content creator recruiting, TikTok marketing, Signature content series, Consistency in content, Avoiding burnout, Audience size perspective, Content monetization strategies, Video posting strategy, LinkedIn video opportunities
3 Success Strategies
Embrace the Joy of Creation and Find Fulfillment in the Process
In the pursuit of building a successful content creation career, it's all too easy to get caught up in the numbers game, constantly chasing higher view counts, more likes, and greater engagement. However, as JT Barnett wisely points out, true fulfillment and longevity in this field come from finding genuine joy and purpose in the act of creation itself.
When you approach content creation solely as a means to an end, focusing only on the potential for external validation and monetization, you risk burning out and losing sight of what drew you to this path in the first place. Instead, JT encourages creators to shift their mindset and prioritize the intrinsic rewards of the creative process. Embrace the thrill of exploring fresh ideas, the satisfaction of refining your skills, and the pure delight of collaborating with others who share your passion.
It's crucial to remember that even if your audience size seems modest, the impact you're making is far from insignificant. A few hundred views might not feel groundbreaking, but consider this: that's the equivalent of captivating a full auditorium of engaged individuals. Recognize the value in cultivating a deep, meaningful connection with your niche community, and cherish the opportunity to make a difference in their lives, one piece of content at a time.
Cultivate Authenticity: Raw and Relatable Content Reigns Supreme
In an era where TikTok has revolutionized the content landscape, audiences are craving a new kind of authenticity—one that eschews the polished veneer of traditional media in favor of raw, unfiltered, and relatable content. To truly resonate with your viewers, JT Barnett suggests approaching content creation as if you were engaging in a casual, impromptu FaceTime conversation with a close friend.
Don't be afraid to embrace your unpolished, imperfect side; after all, it's these very qualities that make you human and relatable. Your audience isn't looking for a flawless performance; they're seeking a genuine connection with someone who understands their struggles, shares their passions, and isn't afraid to be vulnerable.
This ethos is particularly relevant on platforms like TikTok, where users have grown accustomed to consuming off-the-cuff, lo-fi content that feels authentic and spontaneous. Attempting to mimic the glossy, high-production values of traditional media on these platforms will only serve to alienate your audience and make you appear out of touch. Instead, lean into the raw, unscripted nature of the medium, and let your true personality shine through.
Craft a Signature Content Series to Simplify Creation and Build a Loyal Following
In the vast and ever-expanding world of content creation, it can be challenging to carve out a distinct niche and establish yourself as a go-to authority in your field. One powerful strategy that JT Barnett recommends for simplifying your content creation process and fostering a dedicated audience is to develop a signature content series that encapsulates your unique perspective and expertise.
By crafting a recurring series that consistently delivers value to your target audience, you give them a compelling reason to keep coming back for more. A well-defined content series helps you stand out in a crowded market, as it demonstrates your commitment to exploring a specific theme or topic in depth, week after week, month after month.
The key to creating a successful signature series lies in identifying a theme that not only aligns perfectly with your personal brand but also strikes a deep chord with your intended audience. Once you've honed in on that sweet spot, dedicate yourself to examining that theme from every possible angle, providing fresh insights, actionable advice, and thought-provoking perspectives with each installment.
As you consistently deliver high-quality content through your signature series, you'll find that it becomes an integral part of your personal brand identity. Your audience will grow to rely on you as their trusted source of information and inspiration within your niche, eagerly anticipating each new release. By focusing on a series that resonates strongly with your target demographic, you'll be able to foster a loyal, engaged community that values your expertise and looks to you for guidance on their own journeys.
3 Success Strategies
Fall in Love with Creating, Not Just the Numbers
When it comes to making content, it's super easy to get caught up in chasing those sweet, sweet views and likes. But here's the thing: if you're only in it for the numbers, you're gonna burn out faster than a sparkler on the Fourth of July.
JT Barnett drops some serious wisdom when he says that the key to sticking around in this game is to find real joy in the act of creating itself. It's about falling in love with the process, not just the end result.
Think about it like this: every time you sit down to make a video, write a post, or snap a pic, you're getting the chance to dive into new ideas, sharpen your skills, and maybe even collaborate with some pretty cool people. That's where the real magic happens.
And sure, maybe you're not racking up millions of views (yet), but don't forget that even a couple hundred people tuning in is like having a whole auditorium hanging on your every word. That's pretty dang impressive if you ask me.
So instead of sweating the stats, focus on building a real connection with the folks who vibe with what you're putting out there. Trust me, that's the stuff that'll keep you coming back to the content game day after day.
Keep It Real: Ditch the Polish and Embrace the Raw
TikTok has totally flipped the script on what it means to make content that really hits home with people. These days, it's all about being raw, unfiltered, and totally yourself.
JT Barnett hits the nail on the head when he says that the key to making content that resonates is to treat it like a casual FaceTime sesh with your bestie. Don't be afraid to show off your rough edges and imperfections—that's what makes you relatable and real.
People don't want to see some picture-perfect, super-polished version of you. They want to connect with the real deal, flaws and all. So go ahead and let your guard down a little. It might feel scary at first, but trust me, your audience will love you for it.
This is especially true on TikTok, where people are used to seeing content that's a little rough around the edges. If you try too hard to make your videos look like something out of a glossy magazine, you're just gonna stick out like a sore thumb.
So embrace the lo-fi life, and let your true colors shine through. Your people will find you, and they'll stick around for the long haul.
Create Your Content Calling Card
In a world where everyone and their grandma is trying to make it as a content creator, it can be tough to stand out from the crowd. But JT Barnett's got a secret weapon for you: the signature content series.
By coming up with a recurring series that showcases what makes you unique, you give your audience something to latch onto and get excited about. It's like your own personal calling card, setting you apart from the rest of the pack.
The trick is to pick a theme that really speaks to who you are and what you're all about. Then, commit to exploring that theme from every angle, week in and week out. Before you know it, your series will become the thing people associate with your brand.
Think about it: when your followers see that new episode or installment pop up, they'll know exactly what they're getting. They'll trust you to deliver the goods every single time, and they'll keep coming back for more.
So don't be afraid to go all-in on a content series that feels true to you. Double down on what sets you apart, and watch as your loyal fan base grows and grows.
Remember, this is your chance to carve out your own little corner of the content world. Make it count, and make it unmistakably you.
3 Success Strategies
Embrace the Art of Creation and Find Joy in the Journey
In the world of content creation, it's all too easy to become fixated on metrics, constantly seeking validation through views, likes, and engagement. However, as JT Barnett wisely points out, the path to long-term success and fulfillment lies in discovering genuine joy in the creative process itself.
When you approach content creation solely as a means to an end, focusing only on the potential for external rewards, you risk burning out and losing sight of what truly matters. Instead, JT encourages creators to shift their perspective and embrace the inherent satisfaction that comes with exploring new ideas, refining their craft, and collaborating with like-minded individuals.
It's essential to recognize that even if your audience size seems modest, the impact you're making is far from trivial. A few hundred views may not seem groundbreaking, but it's equivalent to captivating an entire auditorium of engaged individuals. Embrace the opportunity to cultivate deep, meaningful connections with your niche community, and cherish the chance to make a difference in their lives through your content.
Embrace Authenticity: Raw and Relatable Content Resonates
In the era of TikTok, audiences crave a new kind of authenticity—one that eschews the polished veneer of traditional media in favor of raw, unfiltered, and relatable content. To truly connect with your viewers, JT Barnett recommends approaching content creation as if you were engaging in a casual, impromptu conversation with a close friend.
Don't be afraid to showcase your unpolished, imperfect side; it's these very qualities that make you human and relatable. Your audience seeks a genuine connection with someone who understands their challenges, shares their passions, and isn't afraid to be vulnerable.
This ethos is particularly relevant on platforms like TikTok, where users have grown accustomed to consuming authentic, spontaneous content. Attempting to mimic the high-production values of traditional media on these platforms will only serve to alienate your audience. Instead, embrace the raw, unscripted nature of the medium, and allow your true personality to shine through.
Develop a Signature Content Series to Simplify Creation and Build a Loyal Following
In the vast and competitive landscape of content creation, establishing a distinct niche and positioning yourself as an authority in your field can be challenging. One effective strategy that JT Barnett recommends is to develop a signature content series that encapsulates your unique perspective and expertise.
By crafting a recurring series that consistently delivers value to your target audience, you give them a compelling reason to return for more. A well-defined content series helps you differentiate yourself in a crowded market, demonstrating your commitment to exploring a specific theme or topic in depth.
The key to creating a successful signature series lies in identifying a theme that aligns with your personal brand and resonates deeply with your intended audience. Once you've identified that sweet spot, dedicate yourself to examining that theme from various angles, providing fresh insights, actionable advice, and thought-provoking perspectives with each installment.
As you consistently deliver high-quality content through your signature series, it will become an integral part of your personal brand identity. Your audience will grow to rely on you as their trusted source of information and inspiration within your niche, eagerly anticipating each new release. By focusing on a series that resonates strongly with your target demographic, you'll foster a loyal, engaged community that values your expertise and looks to you for guidance on their own journeys.
3 Success Strategies
Fall in Love with the Creative Process, Not Just the Numbers
When you're creating content, it's easy to get caught up in the endless pursuit of views, likes, and engagement. But as JT Barnett wisely points out, the key to long-term success and fulfillment lies in finding joy in the act of creating itself.
If you focus solely on the potential for external validation and rewards, you risk burning out and losing sight of what truly matters. Instead, JT encourages creators to embrace the inherent satisfaction that comes with exploring new ideas, refining your skills, and collaborating with others who share your passion.
Remember, even if your audience seems small, the impact you're making is significant. A few hundred views might not feel groundbreaking, but that's like having a whole auditorium of people hanging on your every word. Embrace the opportunity to build deep, meaningful connections with your niche community, and cherish the chance to make a difference in their lives through your content.
Keep It Real: Audiences Crave Authenticity
In the age of TikTok, audiences are craving a new kind of authenticity. They want raw, unfiltered, and relatable content that feels genuine and honest. To truly connect with your viewers, JT Barnett suggests approaching your content as if you were having a casual conversation with a close friend.
Don't be afraid to show your imperfect, unpolished side. Those are the qualities that make you human and relatable. Your audience wants to connect with someone who understands their struggles, shares their passions, and isn't afraid to be vulnerable.
This is especially true on platforms like TikTok, where users are used to seeing authentic, spontaneous content. If you try too hard to mimic the polished look of traditional media, you'll just end up alienating your audience. Instead, embrace the raw, unscripted nature of the medium, and let your true personality shine through.
Create Your Content Calling Card
In a world where everyone is trying to make it as a content creator, it can be tough to stand out from the crowd. But JT Barnett has a secret weapon for you: the signature content series.
By developing a recurring series that showcases what makes you unique, you give your audience something to latch onto and get excited about. It's like your own personal calling card, setting you apart from the rest of the pack.
The trick is to choose a theme that speaks to who you are and what you're all about. Then, commit to exploring that theme from every angle, week after week. Before you know it, your series will become synonymous with your personal brand.
When your followers see a new episode or installment, they'll know exactly what they're getting. They'll trust you to deliver the goods every single time, and they'll keep coming back for more.
So don't be afraid to go all-in on a content series that feels true to you. Double down on what sets you apart, and watch as your loyal fan base grows and grows.
Remember, this is your chance to carve out your own little corner of the content world. Make it count, and make it unmistakably you.
1 Hack 3 tips
Here's a post inspired by the podcast episode, mimicking the tone, style, and format of the example provided:
There's 1 content creation hack that can skyrocket your personal brand:
(JT Barnett, successful creators, and influencers all use this):
The "Signature Series" strategy.
• JT Barnett's "1 Minute Wednesdays"
• Gary Vaynerchuk's "DailyVee"
• Emma Chamberlain's "Stupid Genius"
When you create a recurring, themed content series unique to your brand, you create familiarity and anticipation among your audience.
This builds a loyal fanbase that eagerly awaits each new installment.
Does it require some extra planning?
Absolutely.
But if you're not standing out with original content?
Then you're just another forgettable face in the crowd.
The last thing you want is to blend in with the endless sea of generic content.
So, how can you apply the "Signature Series" strategy to your personal brand?
Step 1) Identify your unique angle
• Brainstorm content themes that align with your niche and expertise
• Think about what makes your perspective different (you can use audience feedback to help)
(This could be a specific format, topic, or style that sets you apart)
For example, my signature series could be:
• "Unfiltered Entrepreneurship" - Raw, behind-the-scenes vlogs
• "Brand Boost" - Bite-sized branding tips and case studies
• "Creator Chats" - Candid interviews with industry experts
Step 2) Commit to consistency
• Choose a posting schedule you can maintain long-term
• Batch create content in advance to stay ahead
• Communicate your series schedule to your audience to build anticipation
Step 3) Engage and iterate
• Encourage audience feedback and participation in your series
• Analyze performance data to identify what resonates
• Continuously refine and improve your series based on insights
In a world where attention spans are shrinking, a memorable signature series is your secret weapon.
Framework To Build From Scratch
Here's a Twitter post based on the context and strategies from the recording, matching the tone, style, and format of the provided example:
If I had to start my personal brand from 0, here's the content I'd create:
(This is the exact blueprint @JTBarnett used to grow a 6-figure brand).
To turn strangers into raving fans (and fans into customers), you need 3 things:
• You need people to discover you
• You need people to engage with you
• You need people to believe in you
So...
How do you get people to discover, engage, and believe in you?
By using my SEE Framework.
It's broken down like this...
The "S" stands for Signature Series.
This content helps you stand out and keeps people coming back for more.
This can be done by creating a themed series around:
• Your unique expertise
• A specific pain point
• A recurring format
And tying it to your personal brand.
For example:
Business coaches can create:
• "Scaling Secrets" series revealing growth hacks
• "Founder Fails" series sharing startup mistakes
• "60-second CEO Tips" series giving bite-sized advice
The "E" stands for Engaging Content.
This boosts audience interaction and creates superfans.
This type of content includes:
• Asking questions
• Sharing opinions
• Behind-the-scenes
The biggest mistake creators make is talking AT their audience instead of WITH them.
(Don't be that person).
And finally, the other "E" stands for Educational Content.
Educational Content positions you as a trusted expert and drives sales.
This is done by creating content that:
• Solves problems
• Teaches skills
• Inspires action
Don't be afraid to give massive value upfront.
That's how you create true believers.
Start implementing these 3 types of content into your strategy and I guarantee you'll attract a loyal audience and land more clients.
Framework To Build From Scratch
Sure, here's a Twitter post based on the context and strategies discussed in the recording, following the tone, style, and format of the example you provided:
If I had to rebuild my personal brand from 0, here's the content I'd create:
(This is the exact blueprint @JTBarnett used to grow his following to 500K+).
To turn strangers into followers (and followers into partners), you need 3 things:
• You need people to discover you
• You need people to enjoy your content
• You need people to believe in your brand
So...
How do you get people to discover, enjoy, and believe in you?
By using my SEM Framework.
It's broken down like this...
The "S" stands for Signature Series.
This content showcases your unique style and gets people to discover you.
This can be done by creating a recurring series about:
• Your niche expertise (i.e. fitness tips)
• Your personal journey (i.e. entrepreneur life)
• Your branded concepts (i.e. "boom" videos)
And staying consistent with your theme and format.
For example:
Content creators can:
• Share a weekly "behind the scenes" vlog
• Explain industry trends in a signature style
• Create a themed challenge for their community
The "E" stands for Engaging Content.
This builds a connection with your audience and increases enjoyment.
This type of content includes:
• Authentic stories
• Interactive polls or questions
• Responding to comments & DMs
The biggest mistake creators make is focusing only on vanity metrics rather than genuine engagement.
(Don't be that person).
And finally, the "M" stands for Monetization Strategy.
Monetization Strategy content establishes trust in your brand and offerings.
This is done by creating content about:
• Your products or services
• Client success stories
• Strategic partnerships
Don't be afraid to showcase your value.
That's how you turn followers into loyal customers.
Start implementing these 3 types of content into your strategy and I guarantee you'll build a thriving personal brand and business.
Framework To Build From Scratch
Here's a Twitter post based on the context and strategies discussed in the recording, following the provided example's tone, style, and format:
If I had to rebuild my personal brand from 0, here's the content I'd create:
(This is the exact strategy JT Barnett shared on the Uploading... podcast).
To turn strangers into followers (and followers into brand partners), you need 3 things:
• Engage with your community
• Create authentic, relatable content
• Demonstrate expertise and demand
So...
How do you engage, create authentic content, and demonstrate expertise?
By using JT's OCS Framework.
It's broken down like this...
The "O" stands for Organic Content.
This content showcases your personality and helps people relate to you.
This can be done by creating content about:
• Personal life and experiences
• Behind-the-scenes of your work
• Opinions on industry trends
For example:
Business accounts can:
• Share their entrepreneurial journey
• Give a peek into their content creation process
• Discuss the impact of AI on their industry
The "C" stands for Consistent Series.
This positions you as an expert and keeps followers engaged.
This type of content includes:
• Recurring themed content
• In-depth tutorials or guides
• Multi-part series on a topic
The biggest mistake creators make is not having a signature content series.
(Don't be that person).
And finally, the "S" stands for Strategic Partnerships.
Strategic Partnerships help you leverage other audiences and build trust.
This is done by:
• Collaborating with other creators
• Partnering with brands for sponsored content
• Featuring guest experts on your platform
Don't wait for monetization. Focus on providing value and building demand first.
Start implementing these 3 types of content into your strategy and I guarantee you'll attract more followers and land more brand deals.
3 Success Strategies v2
Here are 3 strategies for success based on JT Barnett's advice:
Create a signature series to stand out
Want to make a splash on social media? Developing a unique, recurring content series is key.
As JT explains, a signature series allows you to:
Build anticipation and loyalty by giving viewers something to look forward to
Hone your content creation skills through repetition and refinement
Avoid the constant pressure of coming up with brand new ideas
To create a winning series:
Identify a theme, format or style that feels authentic and sustainable for you
Craft an attention-grabbing title that clearly communicates the premise
Plan out multiple installments to turn one-off viewers into devoted subscribers
A signature series establishes a strong brand identity and voice while making the content creation process easier on you and your team. It's a win-win.
Grow on YouTube for long-term impact
While short-form video is all the rage, JT emphasizes that YouTube is still the platform for building a lasting brand presence.
Compared to TikTok or Instagram, YouTube offers:
A more attentive audience that actively seeks out specific content
Evergreen discoverability through search and recommendations over time
Longer video formats for sharing in-depth stories and expertise
To succeed on YouTube in 2023:
Identify keywords and topics your target audience is searching for
Hook viewers in the first few seconds with a bold intro
Use storytelling, education, or entertainment to keep them engaged
Focus on creating searchable, bingeable content that will continue attracting views for months and years to come. Optimize titles, descriptions and thumbnails for discoverability.
Prioritize consistency over virality
Too many creators get discouraged when their content doesn't immediately take off. But as JT wisely points out, consistency beats virality every time.
To stay motivated and avoid burnout:
Set a sustainable posting schedule you can realistically maintain
Lean into what you're passionate about, not just what you think will trend
Look beyond vanity metrics and focus on the impact on your true fans
Aim to show up authentically for your community, even if it's small at first. Trust that with persistence and patience, the right people will find you.
Remember: one loyal fan is infinitely more valuable than 1000 unengaged followers. Keep putting in the work, keep connecting with your people. As JT says, you've got this.
Timestamps Trial
Here is the timestamped overview of the episode, matching the tone, style and format of the provided example:
00:00 From pro athlete to TikTok content house
02:19 Consulting brands on organic content strategy
04:12 Building a 7-figure business in under 2 years
05:56 Choosing the right platform as a creator
08:16 Optimizing your social media profile
11:00 Engaging with your niche to grow
13:17 Developing a signature content series
15:39 Staying consistent and avoiding burnout
17:57 When and how to monetize as a creator
20:37 The opportunity in long-form organic content
22:29 JT's personal content strategy and setup
26:01 Content trends and formats for 2025
28:58 Using AI tools in your content workflows
32:21 Metrics to track for brand content strategy
34:07 Growing a niche podcast before monetizing
35:35 Episode wrap-up and where to find JT
About the Episode
Here is a teaser for the episode matching the tone, style and format of the provided examples:
JT Barnett is the founder of Creator X, a modern recruiting firm that connects brands with content creators to produce engaging organic social media content. He has worked with major brands like Microsoft, Skechers and Nissan to help them stay relevant in culture through creator partnerships.
In this episode of "Uploading...", JT shares his journey from pro athlete to content creator to entrepreneur. He discusses key strategies for growing an audience organically on platforms like TikTok, Instagram and LinkedIn. JT emphasizes the importance of authenticity, finding enjoyment in the creative process, and developing signature content series.
JT also dives into the nitty-gritty of his content workflow, including how he generates ideas, structures his week for productivity, and works with an editor. He gives practical tips for creators looking to monetize through brand deals and shares his perspective on emerging trends like longer-form content on YouTube and the use of AI tools.
Show Notes
Episode Summary
JT Barnett is the founder of Creator X, a modern recruiting and consulting firm helping brands hire content creators to supercharge their organic social presence. In this episode of Uploading..., JT shares how he built a seven-figure business from scratch by bridging the gap between companies and content creators, his approach to personal branding, and tactical steps any entrepreneur or creator can use to scale their content game—without burning out. If you want the blueprint for creator-led brand growth and a sustaining six-figure content business, this episode is for you.
Episode Notes
About the Episode:
JT Barnett went from pro athlete to thriving creator entrepreneur and now runs Creator X, matching brands like Microsoft, Skechers, and Nissan with outstanding content creators. He unpacks how he identified the untapped need for in-house creators, his lessons from building viral TikTok houses, and why authenticity—not just trend-chasing—wins in 2024 and beyond.
He and Blaine break down actionable strategies for both business owners who want to hire creators and creators looking to launch and monetize a personal brand. Learn why founder-led content and creator partnerships matter, how to pick your platform, build a signature content series, and avoid creative burnout—plus, top trends for TikTok, LinkedIn, and YouTube going into 2025.
Today, we'll cover:
The business case for hiring content creators (not just running ads)
Building organic content strategy for brands like Poppy, Microsoft, Skechers, and Nissan
Why authenticity and personal story sell better than viral “tricks”
The playbook for making your first $100K as a creator
Platform selection: TikTok, LinkedIn, YouTube, and more
How to engage with your niche, build audience trust, and optimize your profiles
Creating a “signature series” and batching your content production
Practical ways to avoid creative burnout and find fulfillment in content
Evolving trends for creators and brands in 2025
What You'll Learn
How to launch and monetize a personal brand—even starting from $0
Why companies need in-house creators for organic brand relevance
Steps for picking the right platform for your skills and audience
How to build (and optimize) a social media profile that converts visitors to followers
The importance of engaging your niche and building a “signature” content series
Tips for batching, editing, and scaling content across teams
When (and how) to monetize—brand deals, products, and authentic offers
Trends: Green screens, short-form video, long-form YouTube, signature shows, and independent journalism in 2025
Timestamps
00:00 Welcome & catch-up: Husbands, life updates, and the Creator X origin story
04:01 From $0 to a 7-figure business—JT’s journey from TikTok content houses to consulting for top brands
08:16 Why authentic, founder-led video outperforms big TV moments—The Poppy virality story
11:00 How to pick your content platform: TikTok vs. LinkedIn vs. YouTube
15:39 Comment sections = relationship building: How to engage your niche and audience
17:42 Framework for optimizing your profile for personal brand growth
20:25 The power of a “Signature Series”—creating repeatable, binge-worthy content
24:05 Consistency without burnout and finding your real motivation
26:29 The power of perspective—why 100 or 10,000 views is already huge
28:32 Monetization: When and how to secure brand deals and sponsorships
31:20 The rise of long-form YouTube and evergreen content for deep audience engagement
35:01 JT’s content and editing systems, team setup, and batching process
39:39 Audience Q&A: Pivoting your niche, content formats for 2025, podcast strategy, AI tools, and more
56:07 Should you monetize early? Building community before sponsorships
57:22 Final shoutouts and where to find JT Barnett & Creator X
Quotes
“TikTok is a platform for authenticity. Maybe you need to lean really into that authenticity of what actually got you to here ... Talk like you’re talking on a FaceTime to a friend—especially on a platform like TikTok. That’s the way you talk most authentic.”
— JT Barnett, 09:01
“When somebody goes to your page, if they don’t know what you’re about, how do you expect them to follow you? ... You need to make it as clear as possible what you stand for, what they’re going to get by coming to your profile and following you.”
— JT Barnett, 18:45
“If you have been building in one niche for a long period of time ... and now you’re trying to switch over to a different one, sometimes it can just be too hard to recalibrate that algorithm, that it might just be easier for you ... to start something new.”
— JT Barnett, 41:47
"The people that actually make money from [content] find enjoyment in the process ... You gotta find something beyond the vanity metrics that gets you to show up and create every day because you don’t control the algorithm."
— JT Barnett, 24:46
Ready for the personal brand blueprint and real-world trends for 2025? Dive in and get JT’s proven frameworks, platform hacks, content systems, and authentic growth advice in this can't-miss episode!
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